Download - Capt2011
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como montar um departamento
de captação de recursos
por marcelo estraviz
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Vamos combinar?# materiais# horários# celulares
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Objetivo:
# sair diferente de como entrou
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(1)# a história# requisitos
Exercício em duplas
(2)# as fontes
#planejamento
Exercício em grupo
(3)# as metas
# o captador
Exercício em grupo
(4)# o mix
# negociações
Lição de casa
O NECESSÁRIO A DIFERENÇA
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(COMEÇO)
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(O FIM?)
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(FUNDRAISING)
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(CULTURA DA DOAÇÃO)
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(BRASIL PAÍS DO FUTURO)
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(AS CULPADAS)
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(DE 1 LIMÃO, UMA LIMONADA)
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(PROJETOS)
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(GENTE)
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Requisitos Internos
Ótima causa
Casa Arrumada
Dedicação exclusiva
Sustentabilidade
Requisitos Externos
Transparência
Comunicação
Parcerias
Solicitar!
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(RECOMEÇO)
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EXERCÍCIO EM DUPLAS:3 TAREFAS PRA JÁ
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EXERCÍCIO EM GRUPO:ESCOLHENDO UMA ONG
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(COFFEE BREAK)
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(FONTES?)
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(FONTES!)
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(BARAN)
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( E M P R E S A )
( G O V E R N O ) ( F U N D A Ç Ã O )
( )
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( E M P R E S A )
( G O V E R N O ) ( F U N D A Ç Ã O )
( )
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EXERCÍCIO ENTRE TODOS:FONTES E USOS
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FONTES
GovernoEmpresasEventosIndivíduosFundaçõesICMSVenda CD
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IDEAL – NENHUM MAIOR QUE 33%
FONTE 1FONTE 2FONTE 3FONTE 4FONTE 5
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ONG X
FONTE 1
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Grandes doadores
Doadores médios
Pequenos doadores
legitimidade
$
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Plano anual ou
capital?
Quanto? Até
quando?Indivíduos ?
Tema?
O que faremos
de
novo?
(PLANEJAMENTO)
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•PATROCÍNIO MASTER
•APOIOS INSTITUCIONAIS
EMPRESAS•EVE
NTOS
•ASSOCIADOS
PESSOAS
•CONVÊNIO MUNICIPAL
GOVERNOS
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EXERCÍCIO EM GRUPO:PLANO A JATO
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(E AGORA?)
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EMPRESAS
• 1 de 30 mil• 2 de 10 mil• 4 de 2 mil
INDIVÍDUOS
• De 300 para 500
• 2 eventos
PROJETOS
• 3 na gaveta• Editais• convênios
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O ANO INTEIRO
EVENTOSINDIVÍDUOSCONTATOS
EDITAISPROJETOS
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FASE HARD
JULHO
NOVEMBRO
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(FOCO EM GENTE)
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(ANO INTEIRO)
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(PRIMEIRO SEMESTRE)
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(SEGUNDO SEMESTRE)
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O PROBLEMA DA POBREZA É QUE POBRE SÓ TEM AMIGO POBRE
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(TEORIA DOS 6 GRAUS)
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“Guardo o conhecimento em meus amigos”
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DESCONHECIDOS
WEB
AMIGOS DE AMIGOS
CONHECIDOS
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(TODO DIA TO DO)
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CONTATOS
REUNIÕES
OSSIM
APOIADORES
CONTATOS
“SURPRESAS”
INDIVÍDUOS
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58 MIL
• 100 contatos• 40 reuniões• 7 apoiadores
70 MIL
• Mailing• Member get
member• Folhetos• 2 Eventos
EXTRA: 40 MIL
• web• listas• Fundações
EMPRESAS
• 1 de 30 mil• 2 de 10 mil• 4 de 2 mil
INDIVÍDUOS
• Aumentar de 300 para 500
PROJETOS
• Editais• 3 de
gaveta
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EXERCÍCIO EM GRUPOPLANO COM MAIS DETALHES:-Empresas, individuos e eventos (e $)-Antes, durante e depois da campanha-Quem serão os primeiros contatos?
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(O CAPTADOR)
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(MAKE LOVE NOT WAR)
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(CAFÉ E B.O.)
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(JUNTOS)
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(CONSELHOS)
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(NÃO É SUPER HERÓI)
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(É CONECTOR)
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(COFFEE BREAK)
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(MIX DE FONTES)
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DESCONHECIDOS
WEB
AMIGOS DE AMIGOS
CONHECIDOS
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(NA PASTA)
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- SEJA SUCINTO- FALE TUDO- SOLICITE- CALE-SE- ESCUTE- AGENDE
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(FOLLOW UP)
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