Download - 4º BrainstormShop - Dia 2
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Bom dia
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@mistersoares@masespm
Kako não usa Twitter, sorry.
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facebook/brainstormshop
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Perguntas?
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Reflexão
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Feedback
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Feedback
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Feedback
_O bom feedback desenvolve a pessoa e/ou o grupo
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Feedback
_O bom feedback desenvolve a pessoa e/ou o grupo
_Desenvolve a confiança mútua
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Feedback
_O bom feedback desenvolve a pessoa e/ou o grupo
_Desenvolve a confiança mútua
_Diálogo
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Feedback
_O bom feedback desenvolve a pessoa e/ou o grupo
_Desenvolve a confiança mútua
_Diálogo
_Difícil de praticar
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Feedback
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Feedback
_Não deve ser punição ou ameaça
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Feedback
_Não deve ser punição ou ameaça
_Orientação
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Feedback
_Não deve ser punição ou ameaça
_Orientação
_É percepção e não verdade absoluta
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Feedback
Silêncio Críticas
Positivo Construtivo
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Feedback
Silêncio Críticas
Positivo Construtivo
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Feedback
Silêncio Críticas
Positivo Construtivo
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Como dar feedback
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Como dar feedback
Seja específico, não divague
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Como dar feedback
Seja específico, não divague
Compartilhe sentimentos
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Como dar feedback
Seja específico, não divague
Compartilhe sentimentos
Fale sobre o comportamento
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Como dar feedback
Seja específico, não divague
Compartilhe sentimentos
Fale sobre o comportamento
Encorage progresso
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Como receber feedback
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Como receber feedback
Escute, ouça
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Como receber feedback
Escute, ouçaNão retruque
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Como receber feedback
Escute, ouçaNão retruquePeça esclarecimentos
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Como receber feedback
Escute, ouçaNão retruquePeça esclarecimentosAnote os pontos
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Como receber feedback
Escute, ouçaNão retruquePeça esclarecimentosAnote os pontosAgradeça
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Junto com seugrupo, faça anotações
sobre cada um.
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Junto com seugrupo, faça anotações
sobre cada um.E compartilhe.
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Processo Estruturadode Criação
Rápido Re-cap
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Briefing
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BriefingTempo para “digerir”
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BriefingTempo para “digerir”3 ferramentas de brainstorm
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BriefingTempo para “digerir”3 ferramentas de brainstormAvaliação das ideias
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BriefingTempo para “digerir”3 ferramentas de brainstormAvaliação das ideiasApresentações
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2. Palavras Randômicas3. Brainstorm Negativo
1. Cinco minutos
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1. Cinco minutos
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1. Cinco minutos
- Em silêncio, passe 5 minutos sozinho, escrevendo ideias nos post-it
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1. Cinco minutos
- Em silêncio, passe 5 minutos sozinho, escrevendo ideias nos post-it
- Divida suas ideias
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1. Cinco minutos
- Em silêncio, passe 5 minutos sozinho, escrevendo ideias nos post-it
- Divida suas ideias
- Construa sobre as ideias dos outros
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2. Palavras Randômicas
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2. Palavras Randômicas- Escreva 5 palavras aleatórias nos post-its e coloque no centro da mesa
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2. Palavras Randômicas- Escreva 5 palavras aleatórias nos post-its e coloque no centro da mesa
- Pegue uma palavra de cada e comece a criar a partir disso
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2. Palavras Randômicas- Escreva 5 palavras aleatórias nos post-its e coloque no centro da mesa
- Pegue uma palavra de cada e comece a criar a partir disso
- Construa sobre as ideias dos outros
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3. Brainstorm Negativo
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3. Brainstorm Negativo
- Crie 5 soluções realmente ruins
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3. Brainstorm Negativo
- Crie 5 soluções realmente ruins
- Transforme cada uma das 5 soluções em uma nova e boa ideia
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Regras
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Regras
1. Não julgue. Avalie depois
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Regras
1. Não julgue. Avalie depois2. Construa sobre as ideias dos outros
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Regras
1. Não julgue. Avalie depois2. Construa sobre as ideias dos outros3. Encoraje ideais malucas: Wild Ideas!
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Regras
1. Não julgue. Avalie depois2. Construa sobre as ideias dos outros3. Encoraje ideais malucas: Wild Ideas!4. Quantidade
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Regras
1. Não julgue. Avalie depois2. Construa sobre as ideias dos outros3. Encoraje ideais malucas: Wild Ideas!4. Quantidade5. Escreva tudo
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Ordem Caos Ordem
Criação & Estratégia
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Briefing:foco, problema,
estratégia
Geraçãode ideias
Avaliaçãodas ideias
Desenvolvimento
Ideiafinal
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hoje
Briefing:foco, problema,
estratégia
Geraçãode ideias
Avaliaçãodas ideias
Desenvolvimento
Ideiafinal
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Apresentaçãodos grupos
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Christiano Abrahão
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Bomalmoço!
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O problema criativo
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agência: o que há de errado cliente?cliente: Quero aumentar as vendas
agência: o que há de errado cliente?cliente: Quero mais usuários
agência: o que há de errado cliente?cliente: Quero me tornar mais premium
agência: o que há de errado cliente?cliente: Quero aumentar o Brand Awareness.
agência: o que há de errado cliente?cliente: Quero aumentar o Market Share
agência: o que há de errado cliente?cliente: Quero ser mais “considerado”
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butpeople don’t
give a
shit about your brand.
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Você sabe qual o
problema das
PESSOAS?
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Você sabe o que elas pensam?
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O que elas querem?
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Então,o que sua marca
vai fazer por MIM?
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O problema é uma visão
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NIKEInspire all athletes to reach their potential.
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IKEACreate a better everyday life for people.
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APPLEHelp people with passion to change
the world for the better.
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Outlier
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Detecte o problema, olhe pra dentro de si, pergunte a si mesmo.
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Converse sobre o problema.
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Oslo Opera House
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“Rise”, NIKE
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“Earl and Tiger”, NIKE
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O problema é um POEMA
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Solucionar o problema
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DECODE JAY-Z
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HAPPINNESS FACTORY
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NovoBrief
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Mash-upde ideias
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Usandonossas idéias
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Somo especialistasem idéias
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MUITASIDÉIAS
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E várias delassão perdidas.
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Uma alternativa:
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Uma alternativa:1 idéia
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Uma alternativa:1 idéia
Inovação
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Uma alternativa:1 idéia
InovaçãoStart-ups
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MAS, empreender é:
E ai, vai encarar?
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“The ideamy friend, is just the begining.”
Lee ClowTBWA
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Lançamento da campanha é onde
tudo começa.
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Redes Sociais
Ajustes Finos
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Assistir < Like < Comentar < SHARE
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Social Media
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Social Media
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Cuidado com likes
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Objeto Social:
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Objeto Social:Micro-pílulas de entretenimento
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Além dotrabalhocriativo
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Você:Líder 2.0
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Seja empreendedorde suas idéias
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Tire o egode lado
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Você é partede um todo muitomais complexo.
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BUSINESS.
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Para pessoasque queremser mais
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O que envolve:
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O que envolve:
Disciplina
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O que envolve:
DisciplinaAuto-conhecimento
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O que envolve:
DisciplinaAuto-conhecimento
Energia
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O que envolve:
DisciplinaAuto-conhecimento
Energia
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O que envolve:
DisciplinaAuto-conhecimento
EnergiaEtc (tudo o que ajudar)
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“The ideamy friend, is just the begining.”
Lee ClowTBWA
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E agora?
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ActionPlan
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Algumas fontesde pesquisa
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- Tudo o que você pensa, pense ao contrário – PAUL ARDEN
- Lateral Thinking – EDWARD DE BONO
- The art of looking sideways – ALAN FLETCHER
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- The Principles of Storytelling – ROBERT MCKEE
- The War of Art – STEVE PRESSFIELD
- Hey, Whipple, Squeeze This – LUKE SULLIVAN
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David OgilvyCreative Strategies
How 30 Great Ads Were MadeBranding By Design
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- Tribes – SETH GODIN
- Life’s a pitch – STEPHEN BAILEY & ROGER MAVITY
- Ponto de Virada (Tipping Point) – MALCOLM GLADWELL
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- Catching the Big Fish – DAVID LYNCH
- How to be an explorer of the world – KERI SMITH
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- A arte cavalheiresca do arqueiro zen – EUGEN HERRIGEL
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[email protected]@wk.com
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Obrigado
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