Hello.

@emigal

Bucharest London New York

@emigal

Remember when Romania won the

World Cup against Brazil?

@emigal

Yeah,

that never happened.

@emigal

What does the ad of the

future look like?

@emigal

Create, deliver & measure interactive video ads

across any device

@emigal

+

@emigal

REINVENTING VIDEO ADVERTISING

The No.1

video ad

platform

in the world

52.909

60.612

69.702

73.130

77.760

96.835

159.952

199.430

225.063

259.817

LiveRail

smartclip

Viant

Tremor Video

Videology

ZOOMIN.TV

BrightRoll Platform

Spot X Video Advertising Platform

ADAP.TV

Teads

Source: comScore Video Metrix, Video Ad Ecosystem Ranker,

July 2016, Worldwide, Desktop Only, Base: Total Audience

@emigal

STUDIO

Native, interactive video ads delivered at scale

@emigal

An example of interactivity

Brief history of the ad.

@emigal

2005

YOUTUBE LAUNCHESThe video sharing website sparks an online

video revolution.

2016

MOBILE ADVERTISING

TAKES OVER THE WORLDAlmost two billion people own a mobile

phone, more than half of them have a

smartphone connected to the internet.

So how has advertising

changed over 500 years?

@emigal

MORE

TARGETED

MORE

MEASURABLE

SAME AD TO

EVERYONE

So what is the state of the

art in advertising TODAY?

@emigal

@emigal

@emigal

Good, but not enough.

@emigal

So what does the ad of the

future look like?

@emigal

1. SELF-ASSEMBLED

IN REAL-TIME

2. SELF-OPTIMISING 3. CONVERSATIONAL

1. Self-assembled ads

@emigal

The ad of the future is like a LEGO that

magically assembles itself.

@emigal

1. Self-assembled ads

Brand

guidelines

Database of

Images & videos

Data from all

campaigns

Logo &

assets

@emigal

Brand

guidelines

Logo &

assets

Data from all

campaigns

Database of

Images & videos

1. Self-assembled ads

2. Self-optimizing ads

@emigal

The ad of the future will dynamically optimize

itself based on data & campaign

performance.

@emigal

2. Self-optimizing ads

3. Conversational ads

@emigal

Consumers will be able to “talk” to an ad in

the same way they would talk to a person.

@emigal

Brand engagement, today

@emigal

Conversational ads in the near future

@emigal

Conversational ads in the near future

@emigal

@emigal

1. SELF-ASSEMBLED 2. SELF-OPTIMISING 3. CONVERSATIONAL

What is making all of this

possible?

@emigal

Artificial

Intelligence

@emigal

Ability to learn Access to data Cost effective

101101

@emigal

Deep learning

@emigal

Computers are now better than humans at

recognising objects in images.

@emigal

And they’re learning to detect objects, without

any labeling or input data.

@emigal

Moore’s law:

cheap and

really really

really fast

computation.

@emigal

Deep

learning

Very large

datasets

Cheap and fast

computing

101101

@emigal

Can artificial intelligence create

“art”?

@emigal

Can artificial intelligence create

“art”?

@emigal

@emigal

1. SELF-ASSEMBLED 2. SELF-OPTIMISING 3. CONVERSATIONAL

Artificial

Intelligence

@emigal

What should

you do?@emigal

Build teams of creatives working together

with engineers

@emigal

Creatives Engineers

Invest in a data strategy and a DMP

@emigal

Learn. It’s not rocket science (ok,

maybe just a little bit)

@emigal

R E I N V E N T I N G V I D E O A D V E R T I S I N G

STUDIO