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Page 1: Brasil Mais TI

Logosprecisamsereditáveis

Page 2: Brasil Mais TI

Welcome! We are Brasil Mais TI. TofindyoungtalentfortheITmarkethasbeenoneofthebiggestchallenges inBrazil.Wehaveahugenumber o f s tudents that w i l l l eave anundergraduateora technicaldegree in technologyat thefirstyear inBrasilwith just13%of studentsgraduaEng.Becauseof thesenumbers theMinistryofScience,Technology, InnovaEon and CommunicaEon andMinistry of EducaEon develop the program BrasilMaisTI.TheSuccessoftheprojectisbecauseourexperEseand experience(MarkeEng, Human Resources,InternaEonal, IT, and Partnerships), SoQexexperience, and our love and passion to developandgrowpeople.Today, we offer over 30 courses, all free,andonline.hRp://www.brasilmaisE.com.br/index.php/pt-br/

Page 3: Brasil Mais TI

A little about Softex Executor of public policies of the FederalGovernment for the IT sector, SoQex - AssociaEonofBrazilianSoQwareandExcellencePromoEonwascreatedin1996togrowanddeveloptheITmarketinBrazil focusing inSmallandMediumcompanies.SoQex is considered priority by the Ministry ofScience,TechnologyandInnovaEon(MCTI).Youhaveasfollowingournetwork:v  Morethan2,000partnercompaniesthroughout

thenaEonalterritory;v  Networkof22regionalagents;v  Presencein13Brazilianstates.

Since1996,aSoQex(Non-profit)promoveiniciaEvestosupport,development,promote,and

growntheBrazilianSo?wareIndustryandServices.

EOUCATION

INNOVATION &

ENTREPRENEURSHIP

BUSINESS INTELLIGENCE

INTERNATIONAL INVESTIMENT QUALITY

Page 4: Brasil Mais TI

Program Data

de7milcurrículoscadastradosemnossoportalde300empresascadastradasemnossosistemadevagasde4milhõesdevisualizaçõesdaplataforma

+240.000Studentsenrolled+165.000followersinsocialmedia

+50.000studentsfromtechnicalschools(colleges)+26.000studentsintheEnglishcourse+500.000coursesinprogress

+7.000resumesintheplaNorm+300companiesenrolledtoaddposiOonsandsearchforresumes+4.5millionaccesstotheplaNormin2015

Page 5: Brasil Mais TI

Pará 5.951-2,52% Amazonas 3.572-1,51%Rondônia 1.601-0,68% TocanEns 1.497-0,63% Amapá 904-0,38% Acre 684-0,29% Roraima 570-0,24%

Bahia 10.605-4,49% Ceará 10.037-4,25% Pernambuco 9.618-4,07%Paraíba 3.565-1,51% RioGrandedoNorte 3.491-1,48% Maranhão 3.487-1,47% Alagoas 3.082-1,30% Piauí 2.491-1,05% Sergipe 2.136-0,90%

SãoPaulo 73.628-31,15%MinasGerais 21.278-9,00% RiodeJaneiro 20.777-8,79% EspíritoSanto 3.741-1,58%

DistritoFederal 10.930-4,62% Goiás 7.023-2,97% MatoGrosso 2.990-1,27% MatoGrossodoSul 2.543-1,08%

RioGrandedoSul 11.538-4,88%Paraná 11.457-4,85% SantaCatarina 7.190-3,04%

14.778

48.511

23.486

119.424

30.185

EnrollmentbyRegion Jan.2012toJuneof2016

21%

51% 10%

6% Northeast

Southeast Center-West

North

13% South

Year Enrollment

2012 16.4542013 13.0852014 97.7312015 65.935

2016(June) 43.803Total 237.008

Page 6: Brasil Mais TI

Students by the level of education

Level of Educa-on Students

Middle and Junior High 4%

High School 27% Undergraduate complete 29%

Undergraduate in course 40%

Page 7: Brasil Mais TI

COURSESINPROGRESS

2013

2014

2015

143.366

390.705

423.434

2016 496.552

1.495.370

4.406.072

4.775.290

1.987.616

ACCESSOFTHEPLATFORM

Platform Brasil Mais TI – Access of the platform and Courses in Progress

Page 8: Brasil Mais TI

Platform Brasil Mais TI by city, new sessions and new users

2015 2016

City Sessions NewSessions

NewUsers

SãoPaulo 28.563 54,66% 15.613

RiodeJaneiro

12.108 50,79% 6.150

Brasília 9.319 47,60% 4.436

BeloHorizonte

8.548 49,05% 4.193

Fortaleza 6.439 48,13% 3.099

Salvador 6.193 44,28% 2.742

Recife 4.851 46,96% 2.278

CuriEba 4.711 46,89% 2.209

SãoJosédosCampos

3.741 38,20% 1.429

Goiânia 3.561 49,54% 1.764

City Sessions NewSessions

NewUsers

SãoPaulo 27.183 57,75% 15.697

Brasília 10.566 48,14% 5.086

RiodeJaneiro

9.807 57,65% 5.654

BeloHorizonte

6.565 57,97% 3.806

(notset) 5.325 52,41% 2.791

Fortaleza 5.176 58,33% 3.019

Salvador 5.133 54,57% 2.801

Recife 4.905 54,01% 2.649

CuriEba 3.893 57,13% 2.224

Goiânia 3.117 62,46% 1.947

Page 9: Brasil Mais TI

CHARACTERISTICS • PUBLIC

Platform Brasil Mais TI

MALE (77,4%) FEMALE

(22,6%)

25 - 34 ________________________________________ 40,72%

18 - 24 ________________________________________ 35,16%

35 - 44 ________________________________________ 15,59%

45 - 54 _________________________________________ 5.58%

55 - 64 ________________________________________ 2,03%

65+ ____________________________________________ 0,93%

AGE SESSIONS

1. 2. 3. 4. 5. 6.

Page 10: Brasil Mais TI

Our Tools Wedevelopnewtoolstoreachourcurrentstudentsandtobringnewstudentstoplakorm.InaddiEon,wehaveseveralacEviEessuchas:inspiraEonalvideos,eventsandnewcourses.

Learn Playing Severaltoolstodevelopandgrowourstundents

Simulator of the Cost of Living With our standard simulator of life, our students could simulate their expenses monthly according to their tastes and goals. Not to mention that the tool also shows which IT professions can help you get there!

Vocational Test When choosing which way to go, there are always some doubts. With our Vocational test, they may end up!

Add your resume Studentscancreatetheirresume

Positions Students can search for positions

Page 11: Brasil Mais TI

NewLayoutCourseswithGamificaOon–LearnPlaying

Page 12: Brasil Mais TI

NewTool–InterviewThemainfocusisasimulaEon/preparatorytointerviewforaposiEonofITanalyst.Thecharacterwillhavetoovercomestepstobeadoptedatthejobinterview.

Page 13: Brasil Mais TI

NewTool–FirstJobSimulatestheearlydaysofworkinginacompany.ThecharacterwillhaveaweekofexperienceandthemainfocusistomaintainthequalityofprofessionalacEviEesforthecharacter.

Page 14: Brasil Mais TI

NewTool–DecisionMakingInthisgamethecharacterreplacesthehead;themainfocusistokeepthebusinesshealthybytakingtherightdecisionswithbusinessreality;

Page 15: Brasil Mais TI

DISCOVERYOURCALL–DEVELOPMENTAREAFORTHESTUDENT

Page 16: Brasil Mais TI

PEOPLEREACH

Facebook

2014

2015

2016

22.530

30.500

30.200

2014

2015

2016

FOLLOWERS

75.500

127.000

154.000

2014

2015

2014

2016 166.000

Page 17: Brasil Mais TI

SOCIAL MEDIA – BEST POST BY PEOPLE REACHED

261.432 PEOPLE REACHED ON THIS POST

9.996 INTERACTIONS

Page 18: Brasil Mais TI

115.312 PEOPLE REACHED ON THIS POST

12.342 INTERACTIONS

Averageperpostreached:32.000people

POST PEOPLEREACHED

S2B 115,3 Cursos 88,5 Cursos 74,4

MinecraQ 69,1 Cursos 65 Eventos 46,6 Cursos 33,7 Eventos 27,6 Azure 26,5

ImagineCup 26,4

S2B 25,2

PostsMicroso?-Partners

Page 19: Brasil Mais TI

WeworkwithLinkedIntoaRractnewpartners.

Linkedin

Page 20: Brasil Mais TI

Twitter Followersandgrowth

2013 2014 20161188 1188 2307 23982015

Page 21: Brasil Mais TI

Partners Our biggest success are our partners ... So we always seek partnerships for the project with the main goal of development and growth nationally and internationally. Wehave10newcoursesdonatebyourpartnersin2016withmorethan30.000studentsenrolledonit.

Page 22: Brasil Mais TI

2016 –Next Steps •  Teacher’sarea

•  Events

•  Parternships

•  Growingtheplakom

•  ExpandGlobal

•  Specialneedsarea

•  InspiraEonalvideos–Intel,LinkedineMicrosoQ

•  Entrepreneurshipsarea

Page 23: Brasil Mais TI

The best investment is education.

ANABEATRIZPIRESProjectManager

(61)3327-2319|(61)[email protected]

www.facebook.com/brmaisO @brasilmaisO /company/brasil-mais-O