apresentacao nicholas carr

8/13/2019 Apresentacao Nicholas Carr

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Bringing the Cloud Down to Earth

Nicholas CarrINFO Summit 2010


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THE BIG SWITCHSource: Smithsonian Institution

Burden!s wheel: 1850


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THE BIG SWITCHSource: Smithsonian Institution

Burden!

s wheel: 1920


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THE BIG SWITCHSource: Public Domain

Westinghouse!

s utility


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Enterprise systems: 1900


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THE BIG SWITCH

utility supply

private supply

Source of electricity (%)

Source: Carr, The Big Switch

Embrace of utility power


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THE BIG SWITCH

Now it!s computing

!s turn


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Corporate data center: 1900


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THE BIG SWITCHSource: Vermont State Archives



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THE BIG SWITCHSource: DailyLaugh.com



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THE BIG SWITCH

Servercapacity

Storagecapacity

LaborSource: Carr, Big Switch

Inefficiencies of fragmentation


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THE BIG SWITCH

IT as % of capital equipment budget

Source: US Labor Bureau

The IT tax


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THE BIG SWITCH


Source: Toshihiko Katsuda


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THE BIG SWITCH

Data: Survey of 250 international companies (median: 75k employees), July 2009, by F5 Networks

Cloud computing is accepteduse of cloud services

Using52%

Implementing18%

Testing13%

Discussing17%

Rejecting1%


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THE BIG SWITCH

But adoption remains limited

use of cloud servers

Data: Survey of 679 enterprises, Q3 2009, by Forrester

Interested;no current plans

44%

Using 3%

Planning to use9%

Don!t know 4%

Not interested

41%


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THE BIG SWITCH

Why now?


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THE BIG SWITCH

Computing Power(Moore!s Law)

Bandwidth(Grove!s Law)

A tale of two laws


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THE BIG SWITCH

When the network becomes asfast as the processor, the computer

hollows out and spreads across thenetwork.

Eric Schmidt, 1993


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THE BIG SWITCH

!Capacity

!Security (data and infrastructure)

!Reliability

!Connectivity

!Standards (data portability)

!Fear of change

Obstacles are real(but diminishing)


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THE BIG SWITCH

Consumers have made the switch


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THE BIG SWITCH

Businesses are following


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THE BIG SWITCH

Early patterns of adoption


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THE BIG SWITCH

1. Cloud as model

!Virtualized

!Consolidated

!Programmable

!Automated

!Green

!In-house or hosted

private cloud


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THE BIG SWITCH

2. Cloud as supplement

!Shovel-ready

!Low risk

!No capital outlay

!No new staff

!Particularly attractive in bad economy

new capabilities on the cheap


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THE BIG SWITCH

3. Cloud as replacementcapacity = demand

Resources

Time

Demand

Capacity


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THE BIG SWITCH

3. Cloud as replacementcapacity = demand

Resources

Time

DemandCapacity


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THE BIG SWITCH

New York Timesarchives case

4TB of TIFF files 11 million PDFs

Solution: Amazon EC2

1 guy, 100 virtual machines

< 24 hours

Price: $240.00

4. Cloud as democratizereveryone!s an IT guy


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THE BIG SWITCH

5. Cloud as revolution

SharingIsolation

Infrastructure

Applications

Data

Users

For IT: new challenges, new choices, new roles

alignment at last?


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THE BIG SWITCH

Facebooking the corporation


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THE BIG SWITCH

Performancedemanded at low end

of market

Performancedemanded at high end

of market

Disruptive technology

Sustaining technology

Source: Clayton Christensen, Innovators Dilemma

Performance

Time

A classic disruptive technology


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THE BIG SWITCH

Disruptoror

Disrupted?


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THE BIG SWITCH

Thank you!

www.nicholasgcarr.com

apresentacao nicholas carr

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