análise estratégica de uma empresa no strategy business simulation

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    CU@BMJ FERNAJ SM_FM\ J@NA@E

    SMNBELA_ KM_LJ BE OM\RAM@A

    M@NA\E E\R_MRFALM BE UKM EKX_E\M@J \R_MREFQ OU\A@E\\ \AKUNMRAJ@

    \J XMUNJ?8=8

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    SMNBELA_ KM_LJ BE OM\RAM@A

    M@NA\E E\R_MRFALM BE UKM EKX_E\M@J \R_MREFQ OU\A@E\\ \AKUNMRAJ@

    Rrmomndj be lj`lnu|j be lur|j bee|xelamnawmj nmj |e`|u mxre|e`mbj Cu`bmj Fenaj Smrfm| J`na`e.mxre|e`mbj ljkj re}ua|aj xmrlamn xmrm

    joe`j bj unj be E|xelamna|m KOM ekMbka`a|rmj be Ekxre|m| ljk `cm|e ekFe|j

    Jrae`mbjr7 Xrjc @an|j` Ljrew Gu`ajr

    \J XMUNJ?8=8

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    SMNBELA_ KM_LJ BE OM\RAM@A

    M@NA\E E\R_MRFALM BE UKM EKX_E\M@J \R_MREFQ OU\A@E\\ \AKUNMRAJ@

    Rrmomndj be lj`lnu|j be lur|j bee|xelamnawmj nmj |e`|u mxre|e`mbj Cu`bmj Fenaj Smrfm| J`na`e.mxre|e`mbj ljkj re}ua|aj xmrlamn xmrmjoe`j bj unj be E|xelamna|m KOM ek

    Mbka`a|rmj be Ekxre|m| ljk `cm|e ekFe|j

    Bmm be mxrjsmj7==*=?*?8=8

    Om`lm Etmka`mbjrm

    ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZXrjce||jr _almrbj \xa`ennaCFS J`na`e

    ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZXrjce||jr @n|j` Ljrew G`ajrCFS J`na`e

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    Bebalj e|e rmomndj m keu| xma| M`m Kmfbm$a` kekjramk! e Vmnbjkarj Beom|am`a

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    Mfrmbelake`j

    Mfrmbej m ka`dm ljkxm`dearm \j`am xenj mxjaj. a`le`asj. lmra`dj.

    mkawmbe e mkjr. j| }uma| jr`mrmk xj||sen eceumr e|m gjr`mbmbe e|ubj| e remnawmr m lj`lnu|j be|e rmomndj

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    M kendjr km`earm be xreser j cuurj lra+njXeer Brulier

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    _E\UKJ

    J jogeasj xra`laxmn be|e e|ubj e|ubmr e m`mna|mr m a`er+renmj eta|e`e e`rem E|rmfam Ekxre|mramn e m xj||aoanabmbe be |ule||j be ukm ekxre|m `j kerlmbj.oek ljkj |um| akxnalme| xmrm m eceasabmbe e ecallam jrfm`awmlaj`mn. uanawm`bjxmrm mn j be|ekxe`dj e m| lmrmler|alm| be ukm ekxre|m sarumn ek uk gjfj be`eflaj| ldmkmbj \rmefq Ou|a`e|| \akunmaj` Be|m cjrkm ou|lm+|e. mrms| bmbe|lraj |e}ue`lamn be ukm m`na|e e|rmfalm. ljkxree`ber m cjrkmj ee|moenelake`j be ukm e|rmfam ljrxjrmasm e j xj||sen akxmlj lmu|mbj `m|jrfm`awme| }ue m| uanawmk be km`earm mbe}umbm

    Xmnmsrm|+ldmse7 e|rmfam. mbka`a|rmj be ekxre|m|. fe|j ekxre|mramn

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    \UK_AJ

    = A@R_JBUJ 1== Be|lraj bj Gjfj 1

    === Le`raj =2

    ==? J| Xrjbuj| =3

    ==?= Be|ijx| =3

    ==?? @jeojji| =6

    ==?< Vjri|maj`| =4

    =? Ekxre|m e Lj`ljrre`e| =1=?= M Ekxre|m =1

    =?? Barejram ?8

    =?< E|rmfam bm Ekxre|m ??

    =?2 M`na|e bm Lj`ljrr`lam ??

    =?2= Xrakearj ]umbrake|re ??

    =?2? \efu`bj ]umbrake|re ?2

    =?5 Sm`mfe`| e Be|sm`mfe`| Ljkxeaasm| ?5

    =?5= Sm`mfe`| ?5

    =?5? Be|sm`mfe`| ?3

    ? M@NA\E BE _E\UNRMBJ\ ?4

    ?= Jogeasj| e E|rmfam| ?4

    ?? Xrakearj ]umbrake|re ?4

    ??= Xjnalm| e Xralm| Mbjmbm| ?4

    ??== Kmriea`f ?4

    ??=? Ljkerlamn ?1

    ??=< Ca`m`m|

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    4

    ?

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    1

    = A@R_JBUJ

    == Be|lraj bj Gjfj

    J \rmefq Ou|a`e|| \akunmaj` uk Gjfj be @eflaj| }ue ek ljkj jogeasj|

    xrjxjrlaj`mr mj| xmralaxm`e| etxera`lam| `m beca`aj e akxnm`mj be

    e|rmfam| ljkxeaasm| be `eflaj|. e. `m jkmbm be bela|e| fere`lama|. |jo

    lj`bae| }ue xerkamk |um m`na|e e ba|lu||j

    Cawermk xmre bj gjfj la`lj ekxre|m| bj |efke`j be a`cjrkalm }ue xrjbuwek e

    se`bek be|ijx|. jeojji|e vjri|maj`| Rjbm| e|msmk a`|erabm| `ukm re|ersmbe kerlmbj be kalrjljkxumbjre| lrambm xenj Fjser`j xmrm m||efurmr m

    ljkxeaasabmbe gu|m e`re enm|. `m xrjbuj e se`bm be|e| r| xrjbuj|

    Fermnke`e lmbm ukm bm| ekxre|m| barafabm xjr ukm e}uaxe be la`lj Barejre|.

    lmoe`bj m jbj| m re|xj`|moanabmbe xjr ukm rem e|rmfalm bj `eflaj \j enm|7

    Kmriea`f. Ljkerlamn. Ca`m`m|. _elur|j| Dukm`j| e Xrjbuj

    J gjfj |e beu ek bew xerjbj|. |e`bj }ue lmbm uk bene| ljrre|xj`beu m uk k|

    bj m`j uk. `j }umn m e}uaxe ese }ue jkmr bela|e| J| bja| xrakearj| ke|e|

    $gm`earj e ceserearj! ljrre|xj`bermk mj| xerjbj| be e|e. j`be m| e}uaxe|

    |akunmrmk j gjfj Xm||mbj| j| bja| ke|e| be e|e. j gjfj cja wermbj e rea`alambj j

    xerjbj $be gm`earj m mfj|j! xmrm m ljkxeaj remn

    M| bela|e| jkmbm| ek lmbm k| sarumn e`sjnsermk j| |efua`e| m|xelj|+ldmse7

    m! Xrjxmfm`bm e xrjkjj

    J| smnjre| fm|j| ljk xrjkje| be lerj xrjbuj akxmlmk akebammke`e m|

    se`bm| bj| ke|kj|. e. xrjbuw eceaj| xj|aasj| }ue xerkm`elek xjr sraj| ke|e|.

    xja| j| lj`|ukabjre| sjnsea| |j a`cnue`lambj| xenj| xrej| omatj| E`rem`j. m

    xrjkjj be uk xrjbuj `j a`cnue`lam m se`bm bj jurj

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    =8

    o! Xe|}ua|m e be|e`sjnsake`j

    J| a`se|ake`j| ljk j mxerceajmke`j ou|lmk m kendjram bm }umnabmbe emxmr`lam bj| xrjbuj| M||ak ljkj `m| xrjkje|. j rejr`j bj| a`se|ake`j| g

    |j |e`abj| `j ke|kj k| ek }ue |j akxneke`mbm|. lj`ubj e|e nakj ferm

    uk akxmlj kmajr ek renmj mj xrakearj

    l! ]um`abmbe m |er xrjbuwabm be lmbm xrjbuj

    J katm |er xrjbuwabj beerka`mbj xenm Barejram be Xrjbuj ek berake`j bm

    bekm`bm bj kerlmbj e ba|xj`aoanabmbe be e|j}ue J sjnuke ek }ue |er oekxnm`egmbj. xja| j lu|j be e|jlmfek xmrm lmbm xrjbuj mlmombj }ue xerkm`ele

    be uk k| xmrm j jurj. be _" ?88.88 $buwe`j| rema|! Ek lj`rmxmrabm. |e m

    jrbek be xrjbuj ke`jr bj }ue m bekm`bm bj kerlmbj. xerbe+|e se`bm|.

    beatm`bj be muke`mr |eu cmurmke`j Mnk ba||j. m akmfek bm kmrlm `j

    kerlmbj xerm`e j lj`|ukabjr calm sun`ersen

    b! Xrej| be se`bm

    J| xrej| be se`bm |j beerka`mbj| xenm| ekxre|m|. xja| lmbm ukm xjbe

    km`axun+nj be mljrbj ljk j| jogeasj| e|rmfalj| mbjmbj| @j e`m`j. `j|

    nakj| r| ke|e| bj xerjbj. seracalju+|e }ue m| j|lanme| `j| xrej| cjrmk

    xe}ue`m| e`re ukm ekxre|m e jurm

    e! @kerj| be ekxrefmbj|

    A`alamnke`e m| ekxre|m xj||uek

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    ==

    \e xmrm m xrjbuj. cjrek `ele||raj| kma| rmomndmbjre| bj }ue j| lj`rmmbj|.

    ene| cmrj djrm| etrm| mj lu|j be ukm sew e keam bm djrm `jrkmn. }ue

    ljrre|xj`be m _" 1.88 $`jse rema|! Lj`ubj. lmbm ekxrefmbj xjbe rmomndmr

    |jke`e

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    =?

    Jurm jxj xmrm etxm`bar m lmxmlabmbe a`|mnmbm mkxnamr m xrxram coralm. xmrm

    m`j. `ele||raj a`se|ar _" 5888.88 $la`lj kan rema|! xmrm lmbm u`abmbe

    mbalaj`mn xrela|j xnm`egmr e|m mj. xja| mj a`se|ar `m mkxnamj ek uk k|. m

    lmxmlabmbe a`|mnmbm | |er muke`mbm `j k| |efua`e Mnk bj lu|j u`araj

    xmrm mkxnamj xrela|j mkok cmwer j rea`se|ake`j be _"

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    =