tendências em aplicações sociais para 2009

Tendências em Aplicações Sociais [2009]

Manoel LemosCTO Abril Digital

CTO & Founder WebCo Internet

São Paulo, SP, Brasil24.01.2009

Mas o que são aplicações sociais?

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

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Infra-estruturaCommodityMenor ValorMenor Inovação

Applications

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Applications

AplicaçõesDomain SpecificMaior ValorMaior Inovação

Um pouco sobre o ambiente...

Crowd Sourcing

Crisis

Data Portability

Lack of Capital

Cloud Computing

Social Networks

Demographics Fail

Mobile Everything

Agreggators

Meta Data

Conversations

3G

Widgets

3G

Content Overload

Ok, vamos às tendências...

Discovering = Agreggation + Filtering

Social Media + Cloud Computing

Social Media + Mobility

Social Rank vs. Page Rank

Widgetization

Hyperlocal Web

Relevance

De-friending

Exclusiveness

Aggregation Mess

Everything Overload

Distribution over Creation

Social & Computer Filtering

Discovery !"#$%#&

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Cloud Computing+ Social

Massive Scale

Large Datasets

Pattern Detection

Content Enriching

Hungry Computing

Behaviour Understanding

Mobility + SocialLots of Applications

Location Awareness

Real Live Streaming

Sensors & More Sensors

Privacy Issues & Storms

Connecting Things

Hands to Cloud

Social Rank overPage Rank

People Rules

Yes, Twitter IS a Platform

People vs. Page Reputation

People vs. Document Referral

Measurement & Metrics will Raise

Widgetization

Marketing Widgets

Off-Site Experience

Widgets as Full Applications

Sites & Services Fragmentation

Open Social, Facebook, MySpace

Sites, Blogs, Social Networks, Desktops, Mobile, TV...

Hyperlocal Web

Cultural Barriers

Local Information

Language Barriers

Location Awareness

Hyper Local Content

True Near-Off-Line Long Tail

Gente de verdade na linha de frente!!!

Valeu!!! ;-)mlemos@webcointernet.com

mlemos@abril.com.brhttp://manoellemos.com/

@mlemos

http://brasigo.com.br/http://blog.brasigo.com.br/

http://blogblogs.com.br/http://blog.blogblogs.com.br/