midias sociais e o profissional de educação física

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Essa apresentação tem como objetivos a) caracterizar as mídias sociais e b) discutir seu uso para potencializar a carreira, os négocios e a intervenção do profissional de Educação Física.

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Rita de Cássia Garcia Verenguer

@ritaverenhttp://pensandoaeducacaofisica.blogspot.com

Março 2011

Objetivos:

a) Caracterizar as mídias sociais;

b) Discutir o uso das mídias sociais para potencializaros negócios, a carreira e a intervenção profissional.

Profª Drª Rita Verenguer

a) Caracterizar as mídias sociais

Mídias Sociais: conceituação

“abrangem todos os recursos na internet para que exista comunicaçãoatravés de diversos meios – áudio, vídeo, texto, imagens e qualquer outracombinação ou troca possível” (JUE; MARR; KASSOTAKIS, 2010, p. 48).

“são uma forma de comunicação, colaboração e contato com qualquerpessoa, em qualquer lugar, a qualquer hora” (JUE; MARR; KASSOTAKIS,2010, p. 5).

“ são sites na internet construídos para permitir a criação colaborativa deconteúdo, a interação social e o compartilhamento de informações emdiversos formatos” (TELLES, 2010, p. 19).

Advertência: não há, na literatura, consenso sobre o conceito

Profª Drª Rita Verenguer

a) Caracterizar as mídias sociais

•Youtube

•Videolog

•Vimeo

•Entre outros

vídeo

•Facebook

•Orkut

•Linkedin

•Myspace

• Entre outros

Relacionamento (redes sociais) •Gengibre

•Podmak

•Jamendo

•Entre outros

Áudio

(podcasting)

Mídias Sociais são sites de compartilhamento de

Profª Drª Rita Verenguer

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a) Caracterizar as mídias sociais

•Picasa

•Flickr

•Fotolog

• Entre outros

fotos

•SlideShare

•Entre outros

apresentações•Blogs

•Twitter

•Wikipédia

•Entre outros

textos

Mídias Sociais são sites de compartilhamento de

Profª Drª Rita Verenguer

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a) Caracterizar as mídias sociais

São Mídias Sociais ?

Profª Drª Rita Verenguer

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a) Caracterizar as mídias sociais

Convergência de Mídias

Blanving

Microblog Podcast Podcast com até 2 minutos

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b) Discutir o uso das mídias sociais para potencializar os negócios, a carreira e a intervenção profissional

Negócio/Carreira Intervenção

Prospectar clientes Potencializar a aprendizagem

Fidelizar clientes Potencializar o treinamento

Construir uma marca/identidade

Delimitar um nicho de mercado

Mídias Sociais

Profª Drª Rita Verenguer

b) Discutir o uso das mídias sociais para potencializar os negócios , a carreira e a intervenção profissional

USO ESTRATÉGICO

USO PLANEJADO

Profª Drª Rita Verenguer

REFERÊNCIAS

JUE, L.A.; MARR, J.A; KASSOTAKIS, M.E. Mídias Sociais nas

Empresas: colaboração, inovação, competitividade e resultados.

São Paulo: Ed. Évora, 2010

TELLES, A. A Revolução das Mídias Sociais: cases, conceitos,

dicas e ferramentas. São Paulo: M.Books do Brasil Ed, 2010.

www.mackenzie.com.br/gepetics.htmlGEPETIC’s

http//:pensandoaeducacaofisica.blogspot.com

@ritaveren

ritaveren@uol.com.br

http://www.slideshare.net/RitaVerenguer

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