gamificação: a camada para motivar e engajar

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Apresentação realizada em 10/04/2013, em Campinas, no evento organizado pelo IxDA Campinas.

TRANSCRIPT

Mitos

brasilhistoriamyblog.blogspot.com

Era uma vez...

http://brasilhistoriamyblog.blogspot.com/2010/08/herodoto-e-heraclito.html
http://brasilhistoriamyblog.blogspot.com/2010/08/herodoto-e-heraclito.html

Mitos

lilz.eu

#1 Não se trata de videogames

http://lilz.eu/nintendo-characters/
http://lilz.eu/nintendo-characters/

Mitos

lilz.eu

#2 Não se trata de criar jogos

http://lilz.eu/nintendo-characters/
http://lilz.eu/nintendo-characters/

Mitos

shadow-in-the-wind14.deviantart.com

Camadas

http://shadow-in-the-wind14.deviantart.com/art/rainbow-cake-layers-198319493
http://shadow-in-the-wind14.deviantart.com/art/rainbow-cake-layers-198319493

Camadas

stscript.info,

Sistemas, Serviços e Processos

http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart
http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart

Camadas

stscript.info, background-pictures.feedio.net,

A Camada Funcional

http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart
http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart
http://background-pictures.feedio.net/full-battery-icon-on-black-background/static5.depositphotos.com*1054619*523*v*950*depositphotos_5233820-Battery-full.jpg/
http://background-pictures.feedio.net/full-battery-icon-on-black-background/static5.depositphotos.com*1054619*523*v*950*depositphotos_5233820-Battery-full.jpg/

Camadas

stscript.info, background-pictures.feedio.net, www.interaksyon.com

A Camada Social

http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart
http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart
http://background-pictures.feedio.net/full-battery-icon-on-black-background/static5.depositphotos.com*1054619*523*v*950*depositphotos_5233820-Battery-full.jpg/
http://background-pictures.feedio.net/full-battery-icon-on-black-background/static5.depositphotos.com*1054619*523*v*950*depositphotos_5233820-Battery-full.jpg/
http://www.interaksyon.com/lifestyle/from-harana-to-online-courtship-social-networking-sites-as-arena-for-romance
http://www.interaksyon.com/lifestyle/from-harana-to-online-courtship-social-networking-sites-as-arena-for-romance

Camadas

stscript.info

A Camada de Engajamento

http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart
http://stscript.info/gift-wrapping-out-of-stock-subscribe-wishlist-for-opencart

sccyberworld.blogspot.com

Gamificação

By 2014, 80% of current Gamified Applications will fail to meet business objectives.“Poor game design is one of the key fallings (...)”

Brian Burke, Gartner VP

http://www.gartner.com/newsroom/id/2251015

http://sccyberworld.blogspot.com/2012/11/gartner-says-by-2014-80-percent-of.html
http://sccyberworld.blogspot.com/2012/11/gartner-says-by-2014-80-percent-of.html
http://www.gartner.com/newsroom/id/2251015
http://www.gartner.com/newsroom/id/2251015

www.wallsfeed.com

Gamedesign

Game design?

http://www.wallsfeed.com/chess-pieces/
http://www.wallsfeed.com/chess-pieces/

anbupsnacet.blogspot.com

Gamedesign

#1 Componentes

http://anbupsnacet.blogspot.com/2012_10_01_archive.html
http://anbupsnacet.blogspot.com/2012_10_01_archive.html

www.goodfon.com

Gamedesign

#2 Mecânicas

http://www.goodfon.com/wallpaper/411287.html
http://www.goodfon.com/wallpaper/411287.html

www.seniortennisandfitness.com

Gamedesign

#3 Dinâmicas

http://www.seniortennisandfitness.com/2012/12/05/having-court-sense/game-of-chess/
http://www.seniortennisandfitness.com/2012/12/05/having-court-sense/game-of-chess/

www.wallsfeed.com

Gamedesign

Elementos do jogo

http://www.wallsfeed.com/chess-pieces/
http://www.wallsfeed.com/chess-pieces/

https://www.youtube.com/watch?v=2BqfjGDsHUs

Gamedesign

https://www.youtube.com/watch?v=2BqfjGDsHUs
https://www.youtube.com/watch?v=2BqfjGDsHUs

http://www.youtube.com/watch?v=w2NjUDfOp2o

Gamedesign

http://www.youtube.com/watch?v=w2NjUDfOp2o
http://www.youtube.com/watch?v=w2NjUDfOp2o

www.stimulbrain.com

Gamificação

Engajamento e motivação

http://www.stimulbrain.com/increasing-the-productivity-of-subordinates-with-the-right-motivation-techniques/
http://www.stimulbrain.com/increasing-the-productivity-of-subordinates-with-the-right-motivation-techniques/

www.dexigner.com

Interfaces Gamificadas

http://www.dexigner.com/news/19280
http://www.dexigner.com/news/19280

cae2k.com

Interfaces Gamificadas

No ínicio...

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=H04MzyXYThh5QM&tbnid=GLzy1zL9AYbYEM:&ved=0CAQQjB0&url=http%3A%2F%2Fcae2k.com%2Fphotosviewer-0%2Fgame-interface.html&ei=P3NlUeeNDI2u8ASy7YHoBg&bvm=bv.44990110,d.dmg&psig=AFQjCNHnLkf7urPNmgph5_o5po8CNRSggw&ust=1365689495495289
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=H04MzyXYThh5QM&tbnid=GLzy1zL9AYbYEM:&ved=0CAQQjB0&url=http%3A%2F%2Fcae2k.com%2Fphotosviewer-0%2Fgame-interface.html&ei=P3NlUeeNDI2u8ASy7YHoBg&bvm=bv.44990110,d.dmg&psig=AFQjCNHnLkf7urPNmgph5_o5po8CNRSggw&ust=1365689495495289

www.emeraldinsight.com

Interfaces Gamificadas

No ínicio...

http://www.emeraldinsight.com/journals.htm?articleid=1515114&show=html
http://www.emeraldinsight.com/journals.htm?articleid=1515114&show=html

www.geekestateblog.com

Interfaces Gamificadas

No ínicio...

http://www.geekestateblog.com/initial-website-wireframe-options-for-geek-build-2012-feedback-wanted/
http://www.geekestateblog.com/initial-website-wireframe-options-for-geek-build-2012-feedback-wanted/

vinceteodoro.com

Interfaces Gamificadas

No ínicio...

http://vinceteodoro.com/automotive-street-style-website-wireframe.html
http://vinceteodoro.com/automotive-street-style-website-wireframe.html

http://guaranaantarctica.com.br/

Interfaces Gamificadas

A Camada Social

http://guaranaantarctica.com.br/
http://guaranaantarctica.com.br/

www.updateordie.com

Interfaces Gamificadas

http://www.updateordie.com.br
http://www.updateordie.com.br

www.mashable.com

Interfaces Gamificadas

http://www.mashable.com
http://www.mashable.com

www.meioemensagem.com.br

Interfaces Gamificadas

http://www.meioemensagem.com.br
http://www.meioemensagem.com.br

www.brainstorm9.com.br

Interfaces Gamificadas

http://www.brainstorm9.com.br
http://www.brainstorm9.com.br

4photos.net

Interfaces Gamificadas

E agora?

http://4photos.net/en/image:148-214492-Plain_white_jigsaw_puzzle_images
http://4photos.net/en/image:148-214492-Plain_white_jigsaw_puzzle_images

www.123rf.com

Cases

http://www.123rf.com/photo_12037949_soccer-game-strategy-drawn.html
http://www.123rf.com/photo_12037949_soccer-game-strategy-drawn.html

www.sony.com.br/camposony

Campo Sony

Campo Sony

http://www.sony.com.br/camposony
http://www.sony.com.br/camposony

www.sony.com.br/camposony

Campo Sony

Campo Sony

http://www.sony.com.br/camposony
http://www.sony.com.br/camposony

www.sony.com.br/camposony

Campo Sony

Campo Sony

http://www.sony.com.br/camposony
http://www.sony.com.br/camposony

www.sony.com.br/camposony

Campo Sony

Campo Sony

http://www.sony.com.br/camposony
http://www.sony.com.br/camposony

www.minhavida.com.br

Minha Vida

Minha Vida

http://www.minhavida.com.br
http://www.minhavida.com.br

www.minhavida.com.br

Minha Vida

http://www.minhavida.com.br
http://www.minhavida.com.br

https://www.zombiesrungame.com/

Zombies, Run!

Zombies, Run!

https://www.zombiesrungame.com/
https://www.zombiesrungame.com/

https://www.youtube.com/watch?v=l1dSkAJ0eMM

Zombies, Run!

https://www.youtube.com/watch?v=l1dSkAJ0eMM
https://www.youtube.com/watch?v=l1dSkAJ0eMM

Gamificação

www.freerice.com

Relevância

http://www.freerice.com
http://www.freerice.com

Alexandre Olivieriolivieri@opusphere.com

Bia Davançobia@opusphere.com

Marcel Lealmarcel@opusphere.com

Game on! ; )

mailto:bia@opusphere.com
mailto:bia@opusphere.com
mailto:olivieri@opusphere.com
mailto:olivieri@opusphere.com

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