@emigal
Bucharest London New York
@emigal
Remember when Romania won the
World Cup against Brazil?
@emigal
Yeah,
that never happened.
What does the ad of the
future look like?
@emigal
Create, deliver & measure interactive video ads
across any device
@emigal
REINVENTING VIDEO ADVERTISING
The No.1
video ad
platform
in the world
52.909
60.612
69.702
73.130
77.760
96.835
159.952
199.430
225.063
259.817
LiveRail
smartclip
Viant
Tremor Video
Videology
ZOOMIN.TV
BrightRoll Platform
Spot X Video Advertising Platform
ADAP.TV
Teads
Source: comScore Video Metrix, Video Ad Ecosystem Ranker,
July 2016, Worldwide, Desktop Only, Base: Total Audience
@emigal
STUDIO
Native, interactive video ads delivered at scale
@emigal
An example of interactivity
Brief history of the ad.
@emigal
2005
YOUTUBE LAUNCHESThe video sharing website sparks an online
video revolution.
2016
MOBILE ADVERTISING
TAKES OVER THE WORLDAlmost two billion people own a mobile
phone, more than half of them have a
smartphone connected to the internet.
So how has advertising
changed over 500 years?
@emigal
MORE
TARGETED
MORE
MEASURABLE
SAME AD TO
EVERYONE
So what is the state of the
art in advertising TODAY?
@emigal
Good, but not enough.
@emigal
So what does the ad of the
future look like?
@emigal
1. SELF-ASSEMBLED
IN REAL-TIME
2. SELF-OPTIMISING 3. CONVERSATIONAL
1. Self-assembled ads
@emigal
The ad of the future is like a LEGO that
magically assembles itself.
@emigal
1. Self-assembled ads
Brand
guidelines
Database of
Images & videos
Data from all
campaigns
Logo &
assets
@emigal
Brand
guidelines
Logo &
assets
Data from all
campaigns
Database of
Images & videos
1. Self-assembled ads
2. Self-optimizing ads
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The ad of the future will dynamically optimize
itself based on data & campaign
performance.
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2. Self-optimizing ads
3. Conversational ads
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Consumers will be able to “talk” to an ad in
the same way they would talk to a person.
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Brand engagement, today
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Conversational ads in the near future
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Conversational ads in the near future
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1. SELF-ASSEMBLED 2. SELF-OPTIMISING 3. CONVERSATIONAL
What is making all of this
possible?
@emigal
Artificial
Intelligence
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Ability to learn Access to data Cost effective
101101
@emigal
Computers are now better than humans at
recognising objects in images.
@emigal
And they’re learning to detect objects, without
any labeling or input data.
@emigal
Moore’s law:
cheap and
really really
really fast
computation.
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Deep
learning
Very large
datasets
Cheap and fast
computing
101101
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Can artificial intelligence create
“art”?
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Can artificial intelligence create
“art”?
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@emigal
1. SELF-ASSEMBLED 2. SELF-OPTIMISING 3. CONVERSATIONAL
Artificial
Intelligence
@emigal
What should
you do?@emigal
Build teams of creatives working together
with engineers
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Creatives Engineers
Invest in a data strategy and a DMP
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Learn. It’s not rocket science (ok,
maybe just a little bit)
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R E I N V E N T I N G V I D E O A D V E R T I S I N G
STUDIO