02.1 criola como a geolocalização ajudou a fazer desse case um vencedor rodrigo junco
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desktopmobile
MobileExceeds PC Internet Usage
+ 80%
Pnad - IBGE 2016
29,6 M HouseholdMOBILE
- 77%28,2 M Household
DESKTOP
in Brazil168 smartphones
millions
FGV-SP 2016
Sociomantic: Campaign Research 2016
70%Conversion rate
+50%Sales
geolocation
geolocation
changing_technology is
ClimateData
DemographicData
TransactionData
GeolocationData
DailyPath
Mobile all the time
pre-purchase
34%4x
use smartphone in-storeto look at reviews
more likely to visit comparison shopping sites
Alliance Data Systems research 2016
purchase
84%53%
use their smartphones while in line to purchase something
of millenials retail purchases are made in-store
Alliance Data Systems research 2016
post-purchase
65%16%
are comfortable making online purchases with their phones
share an item via social networking
Alliance Data Systems research 2016
of media
Measurement
In Loco
CRM
location is everything
Criola
