socialme6 to-dos für 2015
TRANSCRIPT
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[email protected], @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH
6 To-Dos für 2015 Was gibt’s zu tun in Social Media?
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« Avoid innovation, and fix the basics. » Russell Davies @undermanager
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Foto by C. Tucker Beckett
#1 Your Story?
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ProduktProdukt Was/Wie
Werte
Erlebnisse
Bullshit-Bla Bullshit-Bla
Bullshit-Bla Bullshit-Bla
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Conversion Rate = 0%
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Conversion Rate = 8.9%
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#2 Be Bold!
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«Be consistent, not uniform. » www.gov.uk/design-principles
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#3 Integrate Real Life!
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cooala GmbH, Copyright 2012 16
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cooala GmbH, Copyright 2012
#4 Earned Media – echt jetzt!
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cooala GmbH, Copyright 2012
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Uni
Unilever
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cooala GmbH, Copyright 2012 20
#5 Rented Media à Paid Media
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21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014
0%
5%
10%
15%
20%
25%
£0m
£50m
£100m
£150m
£200m
£250m
£300m
£350m
£400m
£450m
2011 2012 2013 2014 2015
UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
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«Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.
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vs
Number of Users, worldwide
Organic Reach
Engagement Rate
2.5 - 3.3 Mrd.1.39 Mrd.
99.7 – 94.6 %2 %
1.58 – 6.5%0.07%
E-MailFacebook
Willingness to hear about brands 21 %17 %
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#6 Owned Media
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cooala GmbH, Copyright 2012 26
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Your Web Site
à Take back control
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cooala GmbH, Copyright 2012
https://smm15.cooa.la http://smm15.cooa.la
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« The strategy is delivery. »
And try the new cooala: http://cooa.la