search masters brasil 2013
DESCRIPTION
Palestra realizada no Search Masters Brasil, o maior evento de Search do país. Nessa apresentação falo um pouco da minha história e de como comecei a trabalhar com SEO. Apresento os 4 passos para posicionar um site no Google e faço uma descrição acerca dos 3 níveis da otimização.TRANSCRIPT
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Os 3 Níveis da OtimizaçãoCOMO DOBRAR SEUS RESULTADOS COM SEO
NATANAEL OLIVEIRA
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Os primeiros passos...
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Primeiro “site” em Wordpress
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O conceito que mudou toda a estratégia
#1 Concentre-se no usuário
e tudo mais virá.
10 Verdades que o Google acredita
Google.com.br (Sobre o Google)
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Em todo o trabalho há proveito, mas ficar
só em palavras leva á pobreza.
Provérbios 14:23
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Antes
Depois
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Recorde de vendas
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Recorde de vendas...
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#1 Ficar em primeiro lugar no Google não é meta
#2 As palavras tem poder e não somente volume de buscas
#3 O conteúdo de qualidade gera relacionamento e conversão
Aprendi 3 coisas importantes:
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1º Nível – Foco no funcionamento dos mecanismos de busca
2º Nível – Foco no comportamento de busca e interesse do seu público
3º Nível – Foco na criação de um relacionamento que gera conversão
Os 3 Níveis da Otimização
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1 Nível: Simplificando o SEO
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Primeiro passo l Entenda como o Google FuncionaEntenda como o Google funciona
Primeiro passo
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Segundo passo l Entenda como o seu público pesquisaEntenda como o seu público pesquisa
Segundo passo
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Preocupe-se em fazer o visitante do seu site feliz
Terceiro Passo
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Terceiro passo l Preocupe-se em fazer o visitante do seu site felizPreocupe-se em fazer o visitante do seu site feliz
Terceiro Passo
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Quarto passo l Transformar o visitante em clienteTransforme o visitante do seu site em cliente
Quarto Passo
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ResultadosApresentação de resultados
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Resultados+526% Receita l +461,54% Transações
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2 Nível: Criando novas oportunidades
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
Comparativo entre Janeiro de 2012 e Janeiro de 2013
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Resultados
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Resultados
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3 Nível: SEO+Relacionamento+ Lista = Conversão
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
+180% captura de emails
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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Resultados
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O poder do vídeo
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Antes
Depois
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Antes Depois
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1Nível – Foco no funcionamento dos mecanismos de busca
2 Nível – Foco no comportamento de busca e interesse do seu público
3 Nível – Foco na criação de um relacionamento com seu público
Os 3 Níveis da Otimização
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Pois qual de vós, querendo edificar uma
torre, não se assenta primeiro a fazer as
contas dos gastos, para ver se tem com
que a acabar?
Lucas 14:28