modelo de position paper

Upload: marcos

Post on 20-Feb-2018

224 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/24/2019 Modelo de Position Paper

    1/6

    PAPER - EMPREENDEDORISMO E INOVAES,ESTRUTURAS DE MARKETING

    MBA EM AGRONEGCIO

    [Nome do Aluno

    O !"!e# e$!lo#" "% &em'&()"%, #e%!on%"*(l(d"de %o)("l, %u%&en&"*(l(d"de, em!#eendedo#(%mo e(no+"o, "+"l("ndo o )"%e Al!"."#&"%/ A #e%!on%"*(l(d"de So)("l Em!#e%"#("l 0RSE1 &em !e#me"do"% !#'&()"% de .e%&o e &eo#(" "&2 um !on&o em 3ue " RSE !ode %e# #e4e#(d" )omo " 5l&(m" mod" de.e%&o/ No en&"n&o, " (n&e.#"o med(d" RSE no% !#o)e%%o% de ne.6)(o% &em %(do mu(&o de%(.u"l/7o)8e#&% 09::;1 )on%(de#" 3ue " m"(o#(" d"% em!#e%"% )on)e(&u"m RSE !#(m"#("men&e )omo um"4e##"men&" !"#" #edu)(o "o% u%u'#(o%/ To!!e#, R"(n" e M(

  • 7/24/2019 Modelo de Position Paper

    2/6

    de%em!eno 4o( #e%ul&"do d" )ome#)("l(+e(% de "n'l(%e (n%&(&u)(on"l,(nd(+(du"l e o#."n(+el (n%&(&u)(on"l " RSE )omo e.(&(m(d"de O#."n(+el de RSE !ode %e# melo#en&end(d" )omo um" *u%)" de le.(&(m(d"de o#."n(+el (nd(+(du"l " RSE &em %(do )omo e%)ol"% mo#"(% de Ge%&o#e%, )on%(de#"ndo 3ue "% "=e%

    .e#en)("(% no e%&o &o&"lmen&e de4(n(d"% !el"% !ol>&()"% e !#o)ed(men&o% )o#!o#"&(+o%/ A%%(m,em*o#" o% .e#en&e% %eF"m )ond()(on"do% !elo %eu "m*(en&e de "*"lo, no en&"n&o &em 3ue !e%"# "%)on%e3n)("% mo#"(% d"% e%)ol"% 3ue 4"

  • 7/24/2019 Modelo de Position Paper

    3/6

    "n)o#"d" n" l(&e#"&u#" 2&()" no% ne.6)(o%/ No n>+el o#."n(

  • 7/24/2019 Modelo de Position Paper

    4/6

    e D(%#u!&(+e Ino+"o, Ino+"o U%e#-d#(+en1, e % '#e"% de 4o)o do em!#eendedo#(%mo 03uee$!lo#"m O!o#&un(d"de% Em!#e%"#("(%, o P"!el d" Em!#eendedo#, Em!#eendedo#(%moIn%&(&u)(on"l1/O "+"no &2)n()o #e!#e%en&" (m!o#&"n&e !"!el 3ue nenum "umen&o e%)"l", e4()(n)(",de%(.n ou &e)nolo.("% !odem &o#n"# m"(% )om!e&(&(+o )om " no+" &e)nolo.("/ "")o% S]"#o+%8( e um" )"($" e%!e)("l !"#"

    )olo)"# o )"l"do/ P"#"lel"men&e, enou em )on&"&o )om o% ".en&e% d"% )ele*#(d"de% (nd()"d"%"o !#m(o - ene el"%, ^")8 N()ol%on, N()ole K(dm"n e Ren2e _ell]e.e# - !"#" %"*e# 3ue n5me#o)"l"+"m/ No d(" %e.u(n&e !#em("o, &odo% ele% #e)e*e#"m %u" %"nd'l("/ In()("&(+"% )omo e%%"de+em "Fud"# " Al!"#."&"% " +ende# m(lo de !"#e% de 7"+"("n"% "o% +"#eF(%&"% "me#()"no% ne%&e"no/ Sendo "%%(m, )omen&e " e%"&2.(" de m"#8e&(n. "do&"d" !"#" (m!ul%(on"# "% +end"% d"%7"+"("n"%/

    No P#o)e%%o de Ino+"o Ame#()"n" um 4"*#()"n&e de "+(=e% Boe(n. enou )om um" e3u(!e +(#&u"l)om !e%%o"% de o#(.en% mu(&o d(+e#%"%, " 4(m de ")ende# " (no+"o #"d()"l/ A )#("&(+(d"de 4o(#e4o#"d" !o# !e%%o"% 3ue )ol"*o#"m em d(4e#en&e% d(%)(!l(n"%, .#u!o% de !#odu&o% e (nd5%("%/ I%%o%e &o#nou um eno#me %u)e%%o, no )"%o d" Boe(n. Ro)8e&d\ne, mud"ndo #"d()"lmen&e " e%u&u#" domo&o# e, )on%e3en&emen&e, o% me)"n(%mo% de me#)"do/ Po# ouo l"do, " (no+"o (n)#emen&"l 23ue o% melo#"men&o% no #"d()"(% e de #ee%u&u#"o !#o)e%%o% 3ue o)o##em deno d"o#."n()(o "% 7"+"("n"% &(n"m um")o# %6, e#"m *#"n)"% )om "% &(#"% )olo#(d"%, e "% !e%%o"% +(#"+"m "% &(#"% !"#" 3ue "% %"nd'l("%4()"%%em de um" %6 )o#/ A Al!"#."&"% demo#ou de< "no% !"#" %e )on+en)e# " )#("# "% 7"+"("n"% deum" )o# %6/ Lo#"m )#("d"%, en&o, 3u"o )o#e% d" %"nd'l(" mono)olo#, d"ndo o#(.em 7"+"("n"To!/ 7oFe, %o ? )o#e% de 7"+"("n"% To!, "l2m de +'#(o% !"d#=e%9/

    A (no+"o &"m*2m !ode %e# )"#")&e#(

  • 7/24/2019 Modelo de Position Paper

    5/6

    #e%ul&"ndo em um !#odu&o de ene." de melo# 3u"l(d"de " um !#eo m"(% *"($o/ ^' (no+"=e%d(%#u!&(+"% o)o##em n"% m"#.en% do% me#)"do% e%&"*ele)(do%/ 0K"( e Me&&e/ 9:::1Lo#ne)e# em !#(me(#o lu."# !(o# 3u"l(d"de 3ue o% !#odu&o% e$(%&en&e%, e%&"% (no+"=e% %o(.no#"d"% !elo me#)"do de m"%%" e, )on%e3en&emen&e, !elo% !#(n)(!"(% !#odu&o#e%/ Ge#"lmen&e '"!en"% um !e3ueno .#u!o de )l(en&e% ded()"do% 3ue )om!#" e%%e% !#odu&o% !o#3ue ele% .o%&"m deum" )"#")&e#>%&()" d(%&(n&(+" do (no+"o d(%#u!&(+" e )"%o )on'#(o, no %e (m!o#&"m mu(&o %o*#e "

    3u"l(d"de #u(m ou "l&o% !#eo%/ Ao %e#+(# e%&e% n()o% de me#)"do d"% em!#e%"% (no+"do#"% !ode)on%u(# no+"% )"!")(d"de% 3ue le% !e#m(&"m "l"#."# o n()o/ 0K"( e Me&&e/ 9:::1Im!o#&"n&e de%&")"# o n()o de me#)"do )on)e#nen&e "o %e&o# )"l"d(%&" em 3ue " em!#e%"Al!"#."&"% o!e#" e .e#" %eu% lu)#o%

    Em 9::, o %e&o# )"l"d(%&" *#"%(le(#o e$!o#&ou !"#" e$"&o% !">%e%, "&(n.(ndo n"=e% d" `4#()",d"% % Am2#()"%, d" `%(", Eu#o!", O)e"n(" e O#(en&e M2d(o/ O mo&(+o de um" d(%(*u(o &oe&e#o.ne" 2 " d(+e#%(d"de !#odu&(+" do !"#3ue 4"*#(l, 3ue )olo)" no me#)"do (n&e#n")(on"l)"l"do% !"#" &odo% o% n()o% de )on%umo e 4"*#()"do% no% m"(% d(+e#%o% m"&e#("(%/ Se.undo d"do%d" A*()"l"do%, )om *"%e no% n5me#o% 4o#ne)(do% !el" Se)#e&"#(" de Com2#)(o E$&e#(o# 0Se)e$1, no"no !"%%"do 4o#"m em*"#)"do% 9, m(l=e% de !"#e%, .e#"ndo d(+(%"% n" o#dem de USQ /?:

    *(lo?/

    Um" +e< 3ue " (no+"o d(%#u!&(+" melo#ou o P#o)e%%o de Ino+"o "d()(on"l de 3u"l(d"de e "%d(men%=e% de )u%&o, "% em!#e%"% (no+"do#"% %o, en&o, *em !o%()(on"d"% !"#" "&")"# o me#)"do dem"%%"/ Um .#"nde e$em!lo (ndu%("l de (no+"o d(%#u!&(+" 2 " (nd5%(" de )u(d"do% de %"5de,onde o )"m"do Cl>n()"% D(" &o#n"#"m-%e um" "l&e#n"&(+" !"#" "l.um"% !e%%o"% !"#" "% %"l"% deeme#.n)("/ E%&e% e%)#(&6#(o% o4e#e)em %e#+(o% l(m(&"do% " #el"&(+"men&e %(m!le% "&"men&o% ed(".n6%&()o%/ O% "&"men&o% %o ")e%%>+e(% e )on+en(en&e% !"#" um" *"%e de )l(en&e% de ou" 4o#m"e$)lu>do% o% "&"men&o% e%!e)("l(

  • 7/24/2019 Modelo de Position Paper

    6/6

    O% n5me#o% do %e&o# )"l"d(%&" demon%"m " o!o#&un(d"de de me#)"doE$!o#&"=e% - Com!u&"ndo "!en"% !#odu&o% ")"*"do% 0no (n)lu( "% !"#&e% de )"l"do%, NCM:1, o B#"%(l en+(ou "o e$&e#(o#, de F"ne(#o " deduo% " &e# um")"n)e n" e%!e#"n" de ."n"# e, em !"#&()ul"#, !"#" )ome&e# o e%4o#o e #e)u#%o% !"#" " "&(+(d"dee%!e)ul"&(+" 0Pen#o%e, ??1/ 0K"( e Me&&e/ 9:::1De%%" 4o#m" " m(%%o d" Al!"#."&"% de )on3u(%&"# o% )on%um(do#e% !o# me(o d"% %u"% m"#)"%

    )on%ol(d"d"% )om !#odu&o% d(4e#en)("do% e de "l&o +"lo# ".#e."do, )#(" +"lo# !"#" ")(on(%&"% ee%!e)("lmen&e !"#" o% )on%um(do#e%, )om n4"%e n" Re%!on%"*(l(d"de So)("l Em!#e%"#("l/

    RELERNCIAS

    Al!"#."&"% - Rel"=e% )om In+e%&(do#e%/ D(%!on>+el em a&&!JJ#(/"l!"#."&"%/)om/*#Jb A)e%%o em9 Fun/ 9::/

    K"(, 7o)8e#&% e Mo#%(n., Me&&e/ Re%!on%"*(l(d"de no !#o)e%%o de (no+"o/ Co!en".en Bu%(ne%%S)ool 0CBS1, Ceno !"#" " Re%!on%"*(l(d"de So)("l d"% Em!#e%"% Po#)el"en%"+en ;, O44()e:,?, DK-9::: L#ede#(8%*e#., D(n"m"#)"

    KOTER, P(l(!/ Adm(n(%"o de M"#8e&(n./ So P"ulo P#en&()e 7"ll, 9::: c C"!/

    RIBEIRO, KARINA TAKA_ONO BORGATO/ E-)omme#)e ""(ndo e )on3u(%&"ndo )l(en&e% !"#"o +"#eFo +(#&u"l/ S(no!JMT 9::H&&!JJ)"%e%de%u)e%%o/4(le%/]o#d!#e%%/)omJ9::;J:?Je)omme#)e""(ndoe)on3u(%&"ndo)l(en&e%!"#"o+"#eFo+(#&u"l/!d4 A)e%%o FuloJ9::/