mb preso 2014

michellebridges.com.au

Michelle BridgesLast updated 9 Sept 2014



About Michelle

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Michelle Bridges is one of this country’s most influential health and

fitness experts, having helped Aussies lose over

1 million kilos to date through her online weight loss program.

As a professional trainer and group fitness instructor with over 20

years’ experience, Michelle was a renowned industry figure before

shooting to fame in 2007 on Channel Ten’s hit reality show The

Biggest Loser in which she starred in 9 series.

During this time, she has broken two Guinness World Records,

launched the highly successful Michelle Bridges 12 Week Body

Transformation online weight loss program, published 13 bestselling

books, launched her own vitamins & supplements range with

Blackmore's and created a hugely successful apparel and fitness

equipment range exclusively for Big W.

In today’s overweight world, Michelle brings a message of achievability

and compassion with unique style and her infectious enthusiasm

propelling her fans – no matter what their age, gender or income –

towards more active lifestyles.

michellebridges.com.au 4

TV & The Biggest Loser

Best known on TV as the straight talking lead trainer of Channel Ten’s ratings

heavyweight The Biggest Loser Australia, Michelle Bridges mixes her tough and

love message with a heart warming compassion and understanding that has won

the hearts and minds of Australians. The show’s syndication via Sky UK has also

led to a growing fan base in the UK.

Stemming from The Biggest Loser, Michelle has become incredibly popular

amongst children and young teenagers, resulting in numerous appearances as a

VIP guest on Nickelodeon’s SLIME FEST.

Michelle is also a regular guest on chat shows and commentator and guest

contributor on key news and current affairs programs given her strong mission to

make a difference. “Anti smoking campaigners were able to halve smoking levels

in the last fifty years and it is my aim to help halve obesity levels, so watch this

space!”

Also seen on:


In print

Cover girl, columnist and media

maven, Michelle consistently garners

column inches.

Since 2009, Michelle has held a

weekly expert column and recipe page

in one of Australia’s largest selling

Sunday newspaper magazine, Sunday

Life with over 1 million weekly readers

across print and online*.

Michelle also has a monthly column in

OH Magazine and is the celebrity

expert writer for Women’s Health

Magazine which has a monthly

readership of around 445,000.**

Finally, Michelle regularly appears in

various publications including Pop

Sugar, Women’s Day, Woman’s

Weekly, Shape, WHO Magazine and

many more.

* http://adcentre.com.au/wp-content/uploads/Sunday-Life-Media-Kit.pdf

**EMMA Mar 2014


keynote speaker

Inspiring, empowering, motivating and passionate,

Michelle Bridges’ success as the head of an ever

growing business empire and her tell-it-like-it-is

approach to getting things done makes her one of

the most popular Australian keynote speakers.

Ever in demand, Michelle has kept audiences

engaged and entertained at many prestigious and

corporate functions across a variety of sectors

including telecommunications, insurance, retail,

health and many more.



Since its launch in 2009, members have lost an

astonishing 1 million kilos!

Michelle Bridges 12 Week Body Transformation

online weight loss program has taken the world by

storm. Her approach to exercise, nutrition and

mindset have garnered hundreds of thousands of

members from 85 countries across the globe

including Abu Dhabi, Australia, Brazil, Canada,

Croatia, Hong Kong, Iceland, Ireland, Malaysia,

Malta, Mexico, New Zealand, Russia, Singapore,

UAE, UK, and USA just to name a few!

12 Week Body Transformation is now the most

successful online weight loss program – as the

market leader it has outpaced Weight Watchers.


In 2012, Michelle Bridges developed and designed her first

fitness line for major retailer, BIG W. This became one of

the biggest and most successful launches for the retailer

with most stores selling out of stock within hours. Since

then, it has gone on to achieve 51% year on year sales

growth.

For this line, Michelle has combined her passion and years

of experience to create a range of fitness apparel, footwear

and exercise equipment. The MB Active range features

fitness equipment with everything from mats to kettle bells

and is complemented by the extensive apparel range that

is designed to flatter and perform. From moisture wicking

and quick dry fabrics to seamless details to create

maximum comfort, the range makes quality fitness gear

affordable and accessible for everyone.

Highly Successful

Active Wear Range



One of Australia’s

Best Selling AuthorsThe author of 11 healthy eating

and fitness books in Australia,

Michelle has become a

heavyweight in the publishing

world with 6 best sellers under

her belt.

Michelle is on a crusade to get

people fitter and healthier than

ever before. Her books have

become a staple for everyone

and contain useful and

fundamental building blocks to

help train and re-program your

thinking to shake-up your daily

routine. Her holistic approach

offers handy tools that are vital

to incorporate into daily life.

In May 2014, Michelle launched

her first book in the US, Total

Body Transformation, which

achieved much media attention

and success, making it onto the

New York Times Best Seller List.

To date, she has sold over

650,000 books and 15,000 e-

books.



Vitamins &

Supplements Range

Launched in 2014 after many months of hard

work and development between Michelle, her

team and the experts at Blackmore’s, the new

MB formulated by Blackmores range saw the

realisation of a dream come true.

Based on a whole foods philosophy, this range

allows busy people to nourish their body when

on the go with quality nutrients from whole

foods – no synthetics, no unnecessary

processing.



DVDs2011 saw Australia’s favourite

trainer, Michelle Bridges,

deliver her first 3 disc DVD

fitness program that helps

people lose weight fast and

keep it off. Since then, she has

released new DVD titles each

year and has not looked back.

Sold through all major retailers,

the DVDs are Australia’s most

popular in the fitness genre.

The workouts features can be

structured to suit all levels of

fitness and there is plenty of

variety to keep people

interested, challenged and

active.



Frequently seen gracing the red carpet,

Michelle Bridges’ glamorous fashion style

is regularly commented on or featured in

best dressed comparisons to the likes of

Jennifer Lopez, Diane Kruger, Kylie

Minogue and Kate, Duchess of

Cambridge.

On The Red Carpet


Michelle Bridges has created an

extraordinarily engaged community,

loved by women, men and kids alike.

Just look up Facebook and you will see

hundreds of “12WBT Crews”, local

groupings of dedicated fans who setup

their own Facebook pages, fuel the

12WBT mantra of supporting each other

and get together to exercise.

Her live 12WBT workout events have

won and continue to smash her own

Guinness World Record for the largest

circuit workout in the world. Every event

attracts in the region of 2,000

participants each time they are held,

with members flying from across

Australia to attend.

More recently in 2014, Michelle broke a

second Guinness World Record in

Rockefeller Plaza, New York for the

largest group fit ball workout. This was

broadcasted live on the ever popular

NBC’s Today Show.

Most importantly, Michelle tries to give

back as much as possible through her

charity work with the RSPCA, Black

Dog Institute and Breast Cancer

Foundation.

World Record Breaker &

Community Darling


Contact

Jane Weston

General Manager

Chic Celebrity Management

+61 2 9328 6661

+61 417 679 118

[email protected]


mb preso 2014

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