marketing yourself & networking (pt)
DESCRIPTION
Apresentação da Jason Associates na UCP, sobre Marketing Yourself & Networking.TRANSCRIPT
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jason associates ® proprietary & confidential, 2008
MARKETING YOURSELF& NETWORKING
UCP – Universidade Católica Portuguesa
3 de Setembro de 2008
jason associates ® proprietary & confidential, 2008
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jason associates ® proprietary & confidential, 2008
ATENÇÃOEm conjunto, estes atributos formam uma
prescrição poderosa para a vida.
Implementá-las leva tempo e paciência.
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jason associates ® proprietary & confidential, 2008
QUEM É ESTE?
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jason associates ® proprietary & confidential, 2008
INDEXO QUE É NETWORKING ?
PARA QUE SERVE O NETWORKING?
FILOSOFIA DO NETWORKING
COMO SER UM GRANDE NETWORKER
DICAS PARA LEMBRAR
DO’S & DONT’S
O FUTURO DO NETWORKING
CITAÇÕES
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jason associates ® proprietary & confidential, 2008
jas
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& c
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08
KJELL’S DEFINIÇÃO DE TALENTO:
KNOW HOW
KNOW WHO
CAN DO
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jason associates ® proprietary & confidential, 2008
O QUE É NETWORKING ?
É UM PROCESSO DE DESENVOLVIMENTO DE RELAÇÕES ENTRE UM GRUPO DE PESSOAS COM INTERESSES E AFINIDADES COMUNS.
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jason associates ® proprietary & confidential, 2008
O QUE É NETWORKING ?É UM JOGO DE CONFIANÇA!
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jason associates ® proprietary & confidential, 2008
O QUE É NETWORKING ?
É UM JOGO DE CONFIANÇA QUE DEPENDE DE:
CREDIBILIDADE
RECIPROCIDADE
RECONHECIMENTO
EMOÇÃO
* PODES JOGAR ATÉ ONDE AS TUAS RELAÇÕES O PERMITIREM.
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jason associates ® proprietary & confidential, 2008
PARA QUE SERVE O NETWORKING?
O NETWORKING NÃO SERVE PARA ENRIQUECER MATERIALMENTE OU GANHAR PODER, É SOBRE…ENRIQUECIMENTO PESSOAL.
NETWORKING PODE SER ÚTIL DE VÁRIAS FORMAS:
� FAZER NEGÓCIO
� ANGARIAR CAPITAL
� SER ELEITO
� EVANGELIZAR UM CONCEITO
� CONSEGUIR EMPREGO
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jason associates ® proprietary & confidential, 2008
A MINHA FILOSOFIA DE NETWORKING
NETWORKING COSTUMAVA CHAMAR-SE AJUDAR OU PARTILHAR.
A IDEIA DO NETWORKING É “SE PRATICARES O BEM, COISAS BOAS VIRÃO”.
ISTO NÃO QUER DIZER QUE O DEVAS FAZER À ESPERA DE ALGO EM RETORNO.
NETWORKING É UMA FORMA DE VIDA, QUE DESENVOLVE E DÁ RIQUEZA PESSOAL, NÃO SÓ A NÍVEL INTELECTUAL MAS TAMBÊM A UM NÍVEL ESPIRITUAL.
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jason associates ® proprietary & confidential, 2008
COMO SER UM GRANDE NETWORKER
PENSA SEMPRE ALTRUISTICAMENTESOBRE AS CONSEQUÊNCIAS DAS TUAS BOAS ACÇÕES, E NÃO EM TERMOS DE GANHO PESSOAL.
PENSA SEMPRE NOS BENEFÍCIOS COMUNS, NÃO NOS TEUS GANHOS PESSOAIS.
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jason associates ® proprietary & confidential, 2008
GRANDE NETWORKERFRANCIS J. CARDINAL SPELLMAN
O mais visível, poderoso, e possivelmente eficaz dos executivos não governamentais da América da Segunda Guerra não foi um homem de negócios. Foi o Cardeal Spellman, o responsável pela Arquidiocese Católica Romana de Nova Iorque, e conselheiro de vários presidentes dos EUA.
Durante os seus primeiros tempos, ele sóestava sozinho duas vezes por dia, por 25 minutos de cada vez, para poder rezar na sua capela privada.
Quando herdou a diocese, esta estava completamente desmoralizada e falida.
Foi um dos grandes networkers de sempre.
In: What Makes an Effective Executive - Harvard Business Review, June 2004.
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jason associates ® proprietary & confidential, 2008
O QUE PRECISAS...PARA SER UM GRANDE NETWORKER ?
BOM OUVIDO
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O QUE PRECISAS...PARA SER UM GRANDE NETWORKER ?
BOA MEMÓRIA
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O QUE PRECISAS...PARA SER UM GRANDE NETWORKER ?
BOAS MANEIRAS
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jason associates ® proprietary & confidential, 2008
O QUE PRECISAS...PARA SER UM GRANDE NETWORKER ?
CARISMA
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jason associates ® proprietary & confidential, 2008
O QUE PRECISAS...PARA SER UM GRANDE NETWORKER ?
CREDIBILIDADE
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O QUE PRECISAS...PARA SER UM GRANDE NETWORKER ?
CORAGEM
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jason associates ® proprietary & confidential, 2008
REGRA # 1
QUANDO FALARES COM AS PESSOAS, FAZ COM QUE ELAS SE SINTAM CONFORTÁVEIS...
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jason associates ® proprietary & confidential, 2008
REGRA # 2
QUANDO FIZERES UMA PERGUNTA OUVE COM ATENÇÃO A RESPOSTA, E MOSTRA QUE ESTÁS A OUVIR.
OUVE
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REGRA # 3
MANTEM-TE EM CONTACTO E SÊ FIEL AOS TEUS AMIGOS
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jason associates ® proprietary & confidential, 2008
REGRA # 4SE TROPEÇARES EM ALGO QUE SINTAS QUE PODERÁ SER INTERESSANTE PARA UM AMIGO,
INVESTE TEMPO E PARTILHA-O*
*(MAS RESPEITA A CONFIDENCIALIDADE)
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REGRA # 5
SÊ SIMPÁTICO COM TODOS, NÃO SÓAS “PESSOAS CERTAS.”
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jason associates ® proprietary & confidential, 2008
REGRA # 6
TRANSPIRA CONFIANÇA, NUNCA ARROGÂNCIA
(A TUA AUDIÊNCIA É O HOMEM DA RUA)
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REGRA # 7
“SORRI E DIVERTE-TE, MAS NUNCA ÀCUSTA DE OUTROS”
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jason associates ® proprietary & confidential, 2008
REGRA # 8SE ALGUÉM TE PEDIR PARA FAZERES ALGO MUITO DIFíCIL, PENSA O QUÃO DIFíCIL QUE FOI PEDIR.
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jason associates ® proprietary & confidential, 2008
NOTAO VALOR DO TEU NETWORK DEPENDE DO NúMERO DE PESSOAS COMPETENTES E DE CONFIANÇA QUE CONHECES.
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jason associates ® proprietary & confidential, 2008
NOTAPING – MANTEM-TE EM CONTACTO MESMO COM PESSOAS QUE NÃO PRECISES, OU QUANDO O FIZERES VAO PENSAR QUE ÉS UM INTERESSEIRO.
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NOTADEVES CONSTRUIR O TEU NETWORK ANTES DE PRECISARES DELE…PORQUE SEMPRE PRECISARÁS DELE…DEVE ESTAR SEMPRE A CONSTRUIR.
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NOTAAS PESSOAS IRÃO SEMPRE FAZER NEGÓCIOS COM AQUELES DE QUEM GOSTAM E CONFIAM.
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jason associates ® proprietary & confidential, 2008
DO & DON’T
DO’S & DONT’S FÁCEIS DE LEMBRAR
DO DONT
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DO : SORRI
Jason Associates® Proprietary and Confidential, 2005
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jason associates ® proprietary & confidential, 2008Jason Associates ® Proprietary and Confidential, 2005
DO : ESTABLECE CONTACTO VISUAL
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DO : SÊ HUMILDE
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DO : EMANA ENERGIA
jason associates ® proprietary & confidential, 2008
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DON’T: ESQUECER*
*ESPECIALMENTE FAVORES E FEEDBACK
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jason associates ® proprietary & confidential, 2008
DON’T: COMER SOZINHO
Jason Associates® Proprietary and Confidential, 2005
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jason associates ® proprietary & confidential, 2008
DON’T: FACILITES
Jason Associates® Proprietary and Confidential, 2005
DIZ NÃO A NETWORKERS QUE NÃO CONFIAS
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jason associates ® proprietary & confidential, 2008
DON’T: SEJAS. . .
Jason Associates® Proprietary and Confidential, 2005
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O FUTURO DO NETWORKINGMUDANÇAS ACONTECEM
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FUTURO DAS REDES SOCIAIS
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O TEU CV
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EXPERIÊNCIA ≠ TALENTO
jason associates ® proprietary & confidential, 2008
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jason associates ® proprietary & confidential, 2008
WHO YOU ?
NETWORKING: É TUDO SOBRE
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jason associates ® proprietary & confidential, 2008
CITAÇÕES
“PERCEPTION DRIVES REALITY AND THEREFORE WE ARE ALL, IN SOME SENSE BRANDS”
KEITH FERRAZI
Mourinho ®
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CITAÇÕES
“IT’S NOT WHAT YOU KNOW. . . IT’S WHOYOU KNOW”
PAUL ARDEN
Executive Creative Director
Saatchi and Saatchi
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CITAÇÕES
"WHATEVER WE POSSESS BECOMES OF DOUBLE VALUE WHEN WE HAVE THE OPPORTUNITY OF SHARING IT WITH OTHERS”
BOILLY
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jason associates ® proprietary & confidential, 2008
CITAÇÕES
"IN HELPING OTHERS, WE SHALL HELP OURSELVES, FOR WHATEVER GOOD WE GIVE OUT COMPLETES THE CIRCLE AND COMES BACK TO US”
FLORA EDWARDS
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jason associates ® proprietary & confidential, 2008
BIBLIOGRAFIA & ARTIGOS
Articles:
Fairly Odd Friends By Dick van Vlooten, 2 Apr 2004 Networking on Your Doorstep By Phil Dee, 20 Feb 2004 Networking, Part Two: More Networking Scenarios By Dave Jensen, 19 Sep 2003 Networking, Part 1: Making the Most of Your Contacts By Dave Jensen, 15 Aug 2003 A Rejuvenating Career By Elisabeth Pain, 18 Jul 2003
Shared Shoulders and Shared Resources: Using Support Groups and Custom Databases in Your Job Search By Dave Jensen, 19 Jan 2001 Networking Is the Golden Key By Andreas K. P. Bender, 15 Dec 2000 Advanced Networking: Six Techniques for Maintaining Professional Momentum By Peter Fiske, 2 Jun
2000 The Telephone, Job Search Power Tool By David Jensen, 9 Jul 1999 Leaving the Lab: From the Bench to Business By Cynthia Robbins-Roth, 16 Oct 1998 Scientists' Attitudes and the Job Search: Getting Up When Times Are Down By David Jensen, 9 Oct1998
A Step-By-Step Protocol for Networking, Part Two By David Jensen, 11 Sep 1998 It's April and I Still Don't Have a Job! The Panicked Scientist's Guide to Accelerated Job Searches ByPeter Fiske, 27 Mar 1998 Informational Interviewing: How to Be an Insider at Every Opening By Peter Fiske, 28 Mar 1997 Networking By Peter Fiske, 17 Jan 1997
Videos:Did You Know - http://www.youtube.com/watch?v=pMcfrLYDm2U
http://nextwave.sciencemag.org/cgi/content/full/1998/08/06/11
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OBRIGADO!