manual de identidade visual - fanza empreiteira

7/23/2019 Manual de Identidade Visual - Fanza Empreiteira

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Kbmwbe cgOcgmsocbcg Po~wbe


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^wkyoj

Omsyjcwj -------------------------------------------------------------------------------------4>Ocgmsocbcg Po~wbe-----------------------------------------------------------------------------47B Kbynb-------------------------------------------------------------------------------------------4?Kbynb Bwxoeoby----------------------------------------------------------------------------------29Sotjayb`ob Tyomnotbe-------------------------------------------------------------------------27

Sotjayb`ob Bwxoeoby---------------------------------------------------------------------------23Njyg~ Om~soswnojmbo~-----------------------------------------------------------------------21G~nbeb cg Njyg~-------------------------------------------------------------------------------2?Pgy~j Besgymbsopb-------------------------------------------------------------------------92Kbehb Njm~sywsopb--------------------------------------------------------------------------9>ygb cg Tyjsgj----------------------------------------------------------------------------90


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^wkyoj

Pgy~j TI---------------------------------------------------------------------------------------98Pgy~j Sybj-----------------------------------------------------------------------------------9?Pgy~j Mgabsopj----------------------------------------------------------------------------->4Pgy~j Kjmjnyjksonb----------------------------------------------------------------->2@wmcj~ Copgy~j~----------------------------------------------------------------------------->>

@wmcj Tjeonyjksonj---------------------------------------------------------------------->7Tyjoiog~--------------------------------------------------------------------------------------->?Ygcwj------------------------------------------------------------------------------------------39


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Ocgmsocbcg Po~wbe


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7

Ocgmsocbcg Po~wbe

J rwg Ocgmsocbcg Po~wbe:B ocgmsocbcg po~wbe wk njmlwmsj cg gegkgmsj~ ayònj~ rwg ygtyg~gmsbcgsgykombcb om~soswoj% tyjcwsj jw ~gypoj- ^gw omswosj abybmsoy bwmo`jykocbcg gmsyg ~wb~ pbyobcb~ bteonbg~ ayònb~% cg `jykb b ~gygk~gktyg b~~jnobcb~ bj kg~kj njmngosj g abybmsoy b ocgeocbcg cb njkwmonbj-

J rwg Kbmwbe cg Ocgmsocbcg Po~wbe:J Kbmwbe cg Ocgmsocbcg tgykosg j gmsgmcokgmsj cj njmngosj tyjtj~sj tgejtyjlgsj g gxteonb njkj tyjngcgy tbyb b njyygsb bteonbj cb OcgmsocbcgPo~wbe- Geg ygmg sjcb~ b~ om`jykbg~ mgng~~yob~ tbyb rwg o~~j bnjmsgb%g~tgnoònbmcj `jykbsj~% njyg~ g ygayb~% cg `jykb b jyogmsby b~ bteonbg~

g sjymbmcj+~g wk awob cg wsoeo|bj cb kbynb-


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0

Rwbe b oktjysmnob cb Ocgmsocbcg Po~wbe:Cgpocj bj aybmcg mkgyj cg bteonbg~ ay`onb~ wsoeo|bcb~ tjy wkbom~soswoj jw tyjcwsj (gx- Nbysb|g~% `jecgy~% wmo`jykg~% ibmmgy~/% mgng~~yoj wkb tbcyjmo|bj% nb~j njmsyyoj g~~b~ bteonbg~ mjsybm~kosoyobk j kg~kj njmngosj tyjtj~sj tgej tyjlgsj cg njm~sywj

cb kbynb% jw bomcb mj ~gyobk b~~jnobcj~ tgej~ neogmsg~ * njm~wkocjyg~njkj gegkgmsj~ ygebnojmbcj~ gmsyg ~o-

J rwg Kbynb:B kbynb b ygtyg~gmsbj cg wkb om~soswoj tjy kgoj cg wk mjkgg*jw gegkgmsj~ ay`onj~ rwg b co~somawg cg jwsyb~ om~soswog~- Gkjwsyb~ tbebpyb~% b g~~mnob cg wkb gktyg~b% b ~wb ygtyg~gmsbj

cgmsyj cj kgynbcj- Wkb kbynb tjcg ~gy njm~soswocb cg ~kijej gejajsotj jw btgmb~ ejajsotj-

Ocgmsocbcg Po~wbe


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1

Ocgmsocbcg Po~wbe

J rwg ejajsotj:J ejajsotj wkb ygtyg~gmsbj sotjay`onb- Geg ygtyg~gmsb wk mjkg bsybp~cg ~wb g~sywswyb% jykb g njy% cgpgmcj sybm~kosoy j~ njmngosj~ baygabcj~

kbynb- Tjcg ~gy wsoeo|bcj ~j|omhj jw gk njmlwmsj njk wk ~kijej-

J rwg ~kijej: wkb ygtyg~gmsbj ay`onb- Geg bswb gk njmlwmsj njk j ejajsotjbaygabmcj pbejy g kwosb~ pg|g~ `bnoeosbmcj j ygnjmhgnokgmsj cb kbynb

tgej neogmsg*njm~wkocjy-


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B Kbynb


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?

B Kbynb

Pgy~j njktegsb hjyo|jmsbe-

Pgy~j njktegsb pgysonbe-


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24

^kijej37018?

^rwbyg192 IS (Oseonj/


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Njyg~ Om~soswnojmbo~


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Njyg~ Om~soswnojmbo~

Tbyb b njyygsb wsoeo|bj cb~ njyg~ om~soswnojmbo~% mgng~~byoj j~gawokgmsj cg ngysb~ coygsyo|g~ i~onb~< b wsoeo|bj cj~ ~o~sgkb~Tbmsjmg g NK_F gk tyjng~~j~ cg njy b ib~g cg somsb (gx- ^oef ^nyggm%j``~gs---/ g cj~ ~o~sgkb~ YAI g Hgxbcgnokbe gk tyjng~~j~ cg njy b ib~g

cg ew| (gx- Qgi~osg~% SP% gkboe kbyfgsoma---/-

Tbmsjmg< >497n * >48wNK_F< 244*4*4*04

YAI< 4*?2*291Hgxbcgnokbe< .447I1@

Tbmsjmg< >427n * >41wNK_F< 244*4*4*34

YAI< 4*228*20>Hgxbcgnokbe< .4410B>

Tbmsjmg< 9??n * 9??7wNK_F< 244*4*4*94

YAI< 4*230*944Hgxbcgnokbe< .44?9N8

Tbmsjmg< 3>4n * Njje Ayb 0wNK_F< 4*4*4*34

YAI< 201*20?*219Hgxbcgnokbe< .B1B?BN

Tbmsjmg< 391n * Njje Ayb 9wNK_F< 4*4*4*24

YAI< 9>2*9>9*9>>Hgxbcgnokbe< .G1G8G?

Ji~- J Nom|b F;24' ~ cgpg ~gy w~bcj tbyb ~wi~soswoy j Nom|b F;34' gk ~oswbg~jmcg j `wmcj `jy g~nwyj-


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G~nbeb cg Njyg~


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2?

G~nbeb cg Njyg~

G~sb g~nbeb tjcg ~gy w~bcb njkj yg`gymnob gk nb~j~ jmcg b kbynb bteonbcb gk sjmbeocbcg~ pbyobcb~ jw ygsnweb~-

?4'244' 84' 14' 04' 74' 34' >4' 94' 24'

?4'244' 84' 14' 04' 74' 34' >4' 94' 24'

?4'244' 84' 14' 04' 74' 34' >4' 94' 24'

?4'244' 84' 14' 04' 74' 34' >4' 94' 24'

?4'244' 84' 14' 04' 74' 34' >4' 94' 24'


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Pgy~j Besgymbsopb


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Pgy~j Besgymbsopb

Gk nb~j~ g~tgnobo~ jmcg b kbynb mgng~~osg cg wkb ygtyg~gmsbj gksybm~tbymnob% cgpg+~g bteon+eb wsoeo|bmcj tyg`gygmnobekgmsg b g~nbeb cg

njy TBMSJMG% rwg l tj~~wo g~sb besgymbsopb cg somaokgmsj-

>4'

Pgy~j omconbcb tbyb sybm~tbymnob-


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Kbehb Njm~sywsopb


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9>

Kbehb Njm~sywsopb

B kbehb cg njm~sywj wsoeo|bcb mg~sb cgkjm~sybj btgmb~ oew~sybsopb%cgkjm~sybmcj j beomhbkgmsj g b tyjtjyj cj~ gegkgmsj~ cb kbynb-

Geb mj cgpg ~gy ygcg~gmhbcb jw g~nbmgbcb gk mgmhwkb hotsg~g-

Pgy~j Pgysonbe


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Kbehb Njm~sywsopb

Pgy~j Hjyo|jmsbe


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ygb cg Tyjsgj


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90

ygb cg Tyjsgj

G~sb ygb cgkbynb j b`b~sbkgmsj mgng~~yoj tbyb rwg jwsyj~ gegkgmsj~ay`onj~ mj omsgy`oybk mb egoswyb cb kbynb @bm|b Gktygosgoyb-

B cokgm~j cg~sg eokosg cg ~gawybmb grwopbeg egsyb M cj ejajsotj-Tbyb j njyygsj w~j cb ygb cg tyjsgj j~ gegkgmsj~ gxsgymj~ cgpgk

eokosby+~g eomhb sybnglbcb-


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Pgy~g~


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Pgy~j TI

B pgy~j TI cb kbynb (Tygsj g Iybmnj/ wsoeo|bcb agybekgmsg gk bmmnoj~ cgljymbo~% jsjntob~ g oktyg~~g~ gnjmkonb~- G~sb pgy~j abybmsg b njyygsb

ygtyg~gmsbj cb kbynb kg~kj mb bw~mnob cb~ njyg~ om~soswnojmbo~-

Pgy~j hjyo|jmsbe Pgy~j pgysonbe


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9?

Pgy~j Sybj

B pgy~j sybj cb kbynb wsoeo|bcb tyomnotbekgmsg mb njm`gnj cgnbyokij~ g mb bteonbj cg pgymo| ejnbeo|bcj g ygegpj ~gnj-



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>4

Pgy~j Mgabsopj

B pgy~j mgabsopj cb kbynb wsoeo|bcb gk ~oswbg~ jmcg b bteonbj cbkg~kb `gosb gk wk `wmcj cgkb~obcj g~nwyj% jsoko|bmcj j njmsyb~sg g

kgehjybmcj j ygnjmhgnokgmsj g b egaoioeocbcg-



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>2

Pgy~j Kjmjnyjksonb

B pgy~j kjmjnyjksonb cgpg ~gy wsoeo|bcb gk ~oswbg~ jmcg j w~jcb njy eokosbcj% sgmcj njkj yg`gymnob b g~nbeb cg njyg~ njmsocb mj

nbtswej ~jiyg njyg~ om~soswnojmbo~-

Pgy~j hjyo|jmsbe

Pgy~j pgysonbe


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@wmcj~ Copgy~j~


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>>

@wmcj~ Copgy~j~

Nb~j b bteonbj cb kbynb mgng~~osg ~gy `gosb mwk `wmcj njejyocj jwg~nwyj% g~sb cgpg ~gy bteonbcb mb~ pgy~g~ kjmjnyjksonb jw mgabsopb-


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>3

@wmcj~ Copgy~j~

Nb~j b bteonbj cb kbynb mgng~~osg ~gy `gosb mwk `wmcj nebyj jw nom|b%g~sb cgpg ~gy bteonbcb mb~ pgy~g~ mjykbe% kjmjnyjksonb jw mgabsopb-


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>7

@wmcj Tjeonyjksonj

Gxgktej cg bteonbj cb kbynb gk pgy~j mjykbe- Cgpg ~gy bteonbcbtyg`gygmnobekgmsg mb ygb njk b kgmjy rwbmsocbcg cg gegkgmsj~ cg

`jykb b mj bsybtbehby b egoswyb cb kg~kb-


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>0

@wmcj Tjeonyjksonj

Gxgktej cg bteonbj cb kbynb gk wkb okbagk * `jsj- Cgpg ~gy bteonbcbrwbmcj hjwpgy kwosj~ gegkgmsj~ cg njyg~ pbyobcb~ rwg co`onwesgk b

egoswyb cb kbynb- J `wmcj om~soswnojmbe yg~jepg g~sg tyjiegkb-


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>1

@wmcj Tjeonyjksonj

Gxgktej cg bteonbj cb kbynb gk pgy~j mgabsopb- Cgpg ~gy bteonbcbgk ~oswbg~ jmcg j `wmcj cgkb~obcj g~nwyj g bsybtbehb b egaoioeocbcg-


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Tyjoiog~


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>?

Tyjiog~

sgykombmsgkgmsg tyjoiocj rwberwgy co~sjyj mb kbynb% b~~ok njkjbteonbg~ cg tgy~tgnsopb- B ~wb ygtyjcwj njyygsb cgpg yg~tgosbyb~ omconbg~ g~tgnoònbcb~ mj Kbmwbe cg Ocgmsocbcg Po~wbe% sbo~ njkjtyjtjyg~ g~tgnoònbcb~ mb kbehb cg njm~sywj% ygb cg tyjsgj cb

kbynb g eokosg kmokj cg ygcwj-

Biboxj ~gawgk beawm~ gxgktej~ cg w~j omnjyygsj cb kbynb44cto (tjmsj~ tjy tjegabcb/-

Nb~j ~glbk wsoeo|bcb~ snmonb~ njkj ~gyoaybòb% sotjaybòb+neonh jwygtyjcwg~ gk bkiogmsg~ coaosbo~ g jwsyb~ kcob~ cg iboxb yg~jewj

ayònb% mgng~~yoj rwg ~g ygbeo|g wk sg~sg tygpobkgmsg-


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3>

Tyjlgsj cg Ocgmsocbcg Po~wbe< @bm|b Gktygosgoyb ESCB

Neogmsg< @epoj ^oepgoyb% Geo~mageb ^oepgoyb g Newcoj Hjysb

Cg~gmpjepocj tgej G~nyosyoj Kjcgej cg Cg~gmhj Omcw~syobe

Grwotg24+29>3Jyogmsbj< Yjcyoaj Noc @gymbmcg~


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manual de identidade visual - fanza empreiteira

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