FUTURE PERSPECTIVES FORPROJETO UERÊ EXPANSION

PUTTING INTOPERSPECTIVE

Children that suffer trauma, due to constant physical and

psychological abuse, often have their cognitive and learning

abilities hindered.

11people living in slums, located in

high risk urban areas and victims

of social exclusion and extreme

poverty (unicef 2012).

mill

ion

WHERE DOESPROJETO UERÊ COME IN

Projeto UERÊ was founded 17 years ago by Yvonne Bezerra de

Mello, in Rio de Janeiro, Brazil.

It is a Social Association that takes care of kids living in

conditions of extreme poverty and violence, that suffer from

cognitive blockages due to the harsh conditions they live in.

It is located inside the slum complex of Maré (Complexo de

Favelas da Maré), one of the biggest and most dangerous slums

in Rio and that as of Sep.2014 has not yet been pacified.

Ultimately, Projeto UERÊ is a non-profitable organization,

which depends on donations from the private sector

(companies, individuals) and has no link to any governmental party.

PROJETO UERÊ AND THEBRAZILIAN REALITY

UERÊ’s target audience is approx. 50% of all children going to

public schools in Brazil.

Employing our own pedagogical methodology - the UERÊ

MELLO Pedagogy - we can cognitively rehabilitate these

children, in up to six to eighteen months, with no modification in

the ministry’s official school curriculum.

Every year we receive about 400 children in these very

conditions, between the ages of 6 and 18. In the past 17 years,

over 7.000 children and youth passed through UERÊ. Children

that were not left to chance in the streets were not involved with

drug traffic inside the community and 84% of them were able to

go to either high school or technical-school.

50%TARGETAUDIENCEfundamentalschool students

SHORT TERM VISION(1 to 2 years)

To keep children and youth in the surrounding slums of Projeto

UERÊ out of the streets, safe and to provide them with quality

education.

Projeto UERÊ, as of today, is operating in its full capacity and we

have a waiting list of over 100 children wanting to join us.

Since the participation of the children and youth is exempted from any charges to the parents, our major bottlenecks are financial resources to hire teachers to hold classes, to increase the number of classrooms and the purchase of food and supplies for the children.

SOCIAL IMPACT

Children and youth that participate in Projeto UERÊ have

increased chances to complete middle schools in which they are enrolled and to enter high schools and/or technical schools.

Since 2006, when we started doing more accurate

measurements, we registered:

96% success rate in cognitive rehabilitation;

84% of children and youth that finish middle school

alongside Projeto UERÊ enter high school and/or

technical school.

96%

84%

successful cognitive

rehabilitation

enterhigh-school or

technical-school

LONG TERM VISION(5 to 10 years)

To have the UERÊ-MELLO Pedagogy internationally recognized

as a successful methodology in cognitive recovery and

rehabilitation.

Today, with 2 books about the U-M Pedagogy already written

and a whole collection of study books (math, history,

Portuguese, geography, health, ecology, etc.), Yvonne has

worked to enhance and fine tune the methodology into a new

CLASSROOM MANAGEMENT SYSTEM.

The method can be employed not only with impoverished

children and youth, but also with children living in countries at

war, refugees, and also middle and upper class students who

show clear signs of learning disabilities.

THE METHODOLOGYIN NUMBERS

100k +Children and youth

benefited from the

methodology in

all Brazil

8k +Teachers empowered

in the methodology

in Rio de Janeiro

1,5k +Teachers empowered

in the methodology

in another 6 cities

throughout Brazil

150«Schools of

Tomorrow» in Rio

adopt the U-M

method

120 +Teachers

empowered

e-learning

Additionally, the U-M

Methodology was established in

2006 as official city Public Policy

by the Rio municipal

government, so all teachers

entering public schools have to

be trained in the methodology

prior to giving classes.

THE UNESCOEXPERIENCE

In 2012, UNESCO alongside with

Rio's city government, decided

to apply the UERÊ-MELLO

Pedagogy in the 20 worst

public schools in Rio and

evaluate the resonance of the children and faculty.

The experiment was a huge

success! 71%of teachers foundit very simple toapply

86%of the kidsparticipatedwillingly in allactivities

89%of the school

faculty andprincipals

consider themethod very

effective

78%of faculty and

principals considermontitoring and

tutoring essential

Since 2008 the methodology is an

official educational public policy of the

Rio government;

The methodology can be structured

and presented as an 80 hour long

extension course, so teachers can

qualify individually.

The UERÊ-MELLO Pedagogy is a new

classroom management system that

can be applied in any classroom where

there are kids with learning disabilities;

FINDING NEW WAYS

Projeto UERÊ has always been a NGO being 100% dependent on donations.

To improve the sustainability of Projeto UERÊ, Yvonne and Luciana (statutory President and Controller of Finances) took a

course, offered by Ashoka McKinsey, on how to pool the existing specific strenghts such as the many successes with

abandoned and traumatised chidren, an established methodology and Yvonne’s long-standing experience.

The key piece of that puzzle was to transform the

methodology into a sellable product.

Private or public schools can empower their faculty in the U-M Pedagogy. The standard

format includes 3 day training, remote monitoring during 3 months and evaluation of

the results obtained by the teachers.

Additional to training individual schools, the U-M Pedagogy can also be sold to municipalities,

for training of all existing and new public workers (teachers and principals). Format and

conditions varies according to city staff size.

e-LEARNING

The U-M Pedagogy was also turned into an 80-hour long course and further on converted to a distance-learning platform, where teachers and pedagogy students can individually, train on the

method.

GOVERNMENTTRAINING

FACULTYTRAINING

UNIVERSITIES

Another goal is to have the e-learning set as an extension class for universities graduating

Pedagogues, Educationalists and Teachers. In this way, every 6 months period the e-learning

would have guaranteed students.

THE GOALS TOMONETIZATION

SUSTAINABILITY OF THEMODEL SCHOOL IN RIO

1 2 3The e-learning is our

main goal now. It´s

already up and

running and was also

translated into

English. It is an easily

scalable model and,

upon reaching 160

new students every

month, already

accounts for half the

total annual budget

of Projeto UERÊ in

gross income.

The e-learning can

also be sold to

universities and

taught in Pedagogy

and Teaching courses,

as an online class - a

model already

employed by many

universities around

the world. Over 190

thousand students

enter pedagogy

graduations in Brazil

every year.

Besides that, the U-M

Pedagogy training

can also be sold as a

classroom course,

where Yvonne would

personally train and

monitor faculty for an

agreed period. That

model can be applied

in individual private

schools or for a whole

municipality's staff, as

it was done in Rio

from 2008 to 2012.

UMBRELLAFOUNDATIONS

We currently have almost 70% of all our donations coming from

abroad.

Our main sponsors are in Europe and, therefore, we established

very important partnerships there, that work as UMBRELLA

FOUNDATIONS for Projeto UERÊ.

They support us in every way they can, especially by not

charging us for administration costs on donations destined to

us, thus considerably lowering our administrative overhead.

They can also issue government aproved tax-deductible receipts

for the donors inside Germany.

in GermanyMrs. Gisela Groenewold

Jan Groenewold FoundationHerbert-Weichmann-Str. 19

D-22085 Hamburg

R Tancredo Neves, s/n Qd.255A Bl.3 Cs.1Complexo da Maré

Rio de Janeiro, RJBrasil

+55 21 3881 6219contato@projetouere.org.br

www.projetouere.org.br

Projeto UERÊ