fingertips no iphone devcamp brasil 2009
DESCRIPTION
Apresentação de Ricardo Longo no iPhone DevCamp Brasil de 2009, realizado em 1º de Agosto.TRANSCRIPT
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“desconferência”
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QUAL O VERDADEIRO SEGREDO DO SUCESSO DO IPHONE ?
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de que sucesso estamos falando ?
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3ª vez que a Apple revoluciona um mercado
E nunca o impacto havia sido tão profundo, tão rapidamente
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1 Bilhão de músicas
em 3 anos1,5 Bilhão de apps
em 1 ano
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nunca nenhuma outra plataforma de software teve tanto sucesso em tão pouco tempo.
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QUAL O VERDADEIRO SEGREDO DO SUCESSO DO IPHONE ?
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Tela multi-touch
Acelerômetro
AppStore
SDK
Um único modelo
?
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“ECOSSISTEMA”
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COISAS INTERESSANTES SOBRE ECOSSISTEMAS4
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1.É muito mais do que uma plataforma
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25%
25%
25%
formas dedistribuição
SDK
hardware OS
plataforma
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10%
10%
10%
10% 10%
10%
10%
10%
10%10%
reviewers e blogs
investidores
índices, estudos e métricas
cultura, buzz
desenvolvedoresferramentas
externas
anunciantes
integração com o
computador
acessórios de hardware
eventos
25%
25%
25%
formas dedistribuição
SDK
hardware OS
ecossistema
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II.Não se cria um ecossistema “por
decreto”
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III.Se desenvolve sozinho, tem vida própria
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IV.O papel da marca deve ser criar as condições
para o desenvolvimento da vida
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