Download - Webwriting e seo
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Webwriting e SEOWebwriting e SEO
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Webwriting
O que é SEO?
Um conjunto de estratégias com o objetivo de potencializar o posicionamento de um site nos
resultados naturais (orgânicos) nos sites de busca.
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Por que SEO?
Webwriting
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Como o SEO funciona?
Webwriting
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SEO
Busca orgânica(aqui você não paga)
Links patrocinados(aqui você paga)
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SEO
1.
Código
2.
Popularidade
3.
Conteúdo
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SEO
1.
Código
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1.1
Domínio e URL amigável
SEO
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SEO
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1.1.a
Webstandards
SEO
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W3C:
XHTML + CSS
1.1.
Webstandards
SEO
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H1H2H3...H6
1.1.
Webstandards
SEO
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Site da Vale
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1.2.
Metatags
SEO
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1.2.
Metatags
<title> Consultoria em Nutrição - Nutrisete </title>
<meta name=“title” content=“NutriSete” />
<meta name=“keywords” content=“alimentação, consultoria, nutrição, bem estar, consultoria para restaurantes, dieta” />
<meta name=“description” content=“A Nutrisete é uma empresa de consultoria em nutrição que oferece serviços para restaurantes ou elaboração de dieta para pessoa física.” />
SEO
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O texto do snippet do Google é formado pela Meta Tag Description.(até 156 caracteres)
E, também, pelo título da página (até 68 caracteres) e URL
SEO
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1.2.
Ferramenta para analisar Metatags
http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
SEO
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Site da Vale
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1.3.
Tag Title
SEO
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1.3.
Tag AltTag Strong
Tag Em
SEO
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1. Serve para indicar o texto alternativo da imagem
2. Quando esta tag não é utilizada, o processo de leitura de uma imagem em páginas torna-se mais difícil. Os mecanismos de pesquisa não entendem a foto.
3. Ela indexa melhor para o Google Images (nome do arquivo da foto “imagem 2.jpg”)
4. Acessibilidade
SEO
1.3. Tag Alt
SEO
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1.3. Tag Alt
SEO
<p> <img src="http://shoeblogs.com/wordpress/images/Catherine_Zeta_Jones_Golf.jpg" alt="Catherine Zeta-Jones Loves
the Golf"
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SEO
1.3. Tag Strong e Tag Em
SEO
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Artigo sobre Metas e Alt
http://webinsider.uol.com.br/2008/01/08/meta-descriptions-e-tags-alt-merecem-nossa-atencao/
SEO
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Títulos dos links
- Descritivos, que citem o conteúdo apontado, com palavra-chave (ou sinônimo) relacionada
SEO
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2.
Popularidade
SEO
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SEO2.1. PageRank
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SEOSEO Chat: PageRank Lookup
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SEO
Add-on do Firefox: Smart PageRank Toolbar
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SEO2.1. PageRank
Social Media Optimization (SM0) + Link Building
Criar conteúdo em diferentes formatos e compartilhar
+ Slideshare + Blogs + Podcastings + etc
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Artigo sobre Pagerank
http://webinsider.uol.com.br/2006/09/19/fatores-que-melhoram-ou-nao-o-pagerank-de-um-site/
Artigo sobre Link Building
http://marketeiro.wordpress.com/2010/02/23/7-dicas-de-link-building/
SEO
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3.
Conteúdo
SEO
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3. Conteúdo
Palavras-chave:
- Na URL- No nome da página (tag title)
- No título - No texto
SEO
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Critérios de utilização de palavra-chave:
Densidade
Proeminência
Proximidade
3. Conteúdo
SEO
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Pesquisar palavras-chave:
www.google.com/insights/search
Google Keyword Popularity:www.tele-pro.co.uk/scripts/google/popularity.asp
3. Conteúdo
SEO
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Pesquisar palavras-chave:
Web CEO
Free Monitor for Google
3. Conteúdo
SEO
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Pesquisar palavras-chave:
3. Conteúdo
Keyword Results Count
kit gás 14,000,000
kit GNV 213,000
instalação gnv 90,400
SEO
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Testar as palavras-chave:
3. Conteúdo
SEO
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Webwriting
Entre o SEOe o inferno
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SEO – Black Hat
1. Keyword Stuffing – uso excessivo de palavras-chave
2. Link Stuffing – uso excessivo links
3. Palavras-chave escondidas relativas ou não ao conteúdo
4. Redirect – página é redirecionada para outra
5. E muito mais ...
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SEO – Black Hat
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http://www2.uol.com.br/guiamaua/hoteis/55.htm
SEO – Black Hat
Exemplo de palavras-chave escondidasCtr + a
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SEO – Black Hat
Exemplo de Tag Stuffing
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SEO – Black Hat
Exemplo de Redirect/Link Stuffing
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SEO – Black Hat
Exemplo de Keyword Stuffing
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SEO – Black Hat
Outros exemplos:
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SEO – Black Hat
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SEO – Black Hat
![Page 52: Webwriting e seo](https://reader035.vdocuments.com.br/reader035/viewer/2022070321/558ccc28d8b42a07638b462a/html5/thumbnails/52.jpg)
http://gehspace.com/meusitenaprimeirapaginadogoogle/2008/09/24/como-aparecer-na-primeira-pagina-do-google-usando-texto-invisivel-dois-estudos-de-casos/
SEO – Black Hat
Saiba mais:
http://www.seomaster.com.br/curso-tutorial-seo-gratis/black-hat-seo