SEO Cycle

Selection of ilustrations of SEO Cycle.

Nov/2008

Marcio Okabe - SEO Specialist

2

SEO Cycle

Lo que la gente busca?- Insights for Search -Trends - Keywords Tools

- Título del artículo- Keywords density – Use palabras clave en el texto- H1, H2- Utilizar TITLE en lugar de ALT- Mapa del sitio

Tecnologia- META TAGs Title Keywords Description- Google Sitemap- URL amigable

Redes Sociais- Bookmarks- Blogs- Comunidades- Gadgets

Estadísticas y la Clasificación•Google Analytics • Google Webmaster Tools •Advanced Web Ranking • Advanced Link Manager

Comportamento de bús queda

Es trutura de Contenido

Contenido de Colaboración

Tecnologia

Web Analytics e Ranking

Marcio Okabe – SEO - Terra

http://www.seofaststart.com/seo-process

Gráfico que resume com clareza o processo de implantação de SEO.

“SEO Fast Start is a "process driven" approach to search engine optimization.In developing SEO Fast Start over the past 7 years, I have mapped the process out in a way that is easy to understand, communicate to others, and modify as you see fit.”

Download do E-Book

http://eclipse.sys-con.com/node/481284

Excelente fluxo que ilustra o processo de SEO.

Na minha opinião, faltou incluir atividades EDITORIAIS de geração de conteúdo a partir das recomendações de SEO.

http://www.searchenginuity.com/seo-maturity-model

Este artigo faz uma excelente analogia com o CMM (capability maturity model) - que é um modelo muito usado no desenvolvimento de softwares – com o processo de SEO.

“I’ve adapted the commonly used capability maturity model (CMM) used in the IT space to evaluate SEO effectiveness in organizations. I’ve found (and hope you do to) this model to be very useful in identifying where an organization currently is and where it needs to go to reach a mature state of SEO effectiveness.”

http://vanilladigital.com/wp-content/seo-success-map.pdf

http://www.e-consultancy.com/publications/seo-guide

http://www.searchenginepeople.com/blog/seo-is-about-to-grow-up.html

Interessante visãodo mercado SEO.

Estamos numa fase de amplo crescimento e valorização, mas ainda existem imensas oportunidades.

“Those who have been in the industry since the late 90’s have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its’ infancy.”

http://searchengineland.com/the-in-house-seo-life-cycle-11564.php

Interessante gráfico que mostra que a implantação de estratégias de SEO em uma empresa atravessam diferentes fases.

“Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company.

Today’s in-house article will give you an overview of the in-house SEO life cycle so that you can predict the road ahead, minimize the severity of the Reality Phase and sail into Synergy as soon as possible.”

http://www.npresence.net/seo.html

Analysis / ReportingAnalysis & reporting is the first and the last stage of our SEO cycle. Prior to doing any other work we will analysis your website, your competitor's websites and the leading websites your industry. After each cycle we will reanalysis & report on everything.

Link BuildingLink Building is the single most important factor to get any website ranked higher on the search engines and the hardest to do effectively. Inbound links will help the Search Engines determine how popular your website is compared to your competitors.

Site optimisationnPresence can optimize your website so the search engines can easily traverse your whole website and establish which keywords you should rank highly for. Our optimisation will no affect the design of your website.

Content WritingFresh new website articles will help your website expand and appear on more search phrases. New informative relevant articles will also encourage other websites to link to your website. We have fulltime journalists that specialise in writing for online.

Dir / Press / Sitemap SubmissionOnce we've optimized & expanded your site we need to submit your new pages to Google & the other Search Engines. We'll also submit your articles to press releases to get quality links. Directory submissions may be needed to speed up the process.

http://www.seoservicesdelhi.com/seo_life_cycle.html

PHASE: I -Website AnalysisWebsite page AnalysisCompetition AnalysisKeyword Analysis

PHASE: II - Website OptimizationHTML code validation and repairKeyword ResearchKeywords Popularity analysisWeb page and Image OptimizationMeta Tags Optimization

PHASE: III - Website SubmissionSitemap creationSitemap SubmissionSearch engine submission Directory submissionCreation and Submission of RSS Feeds

PHASE: IV - Website PromotionCreating BlogArticle SubmissionSubmitting PostsBookmarkingLink exchange and One Way LinksRSS Feeds Submission

PHASE: V - SEO ReportsKeywords Ranking ReportsSEO Analytics

PHASE: VI - SEO MaintenanceMonthly Ranking ReportsOptimization ReportsFurther Optimization

http://www.touchgraph.com/TGGoogleBrowser.php?start=seo&signed=false

Ferramenta de busca VISUAL que permite correlacionar temas e sites.

http://seo.greenlogicindia.com/html/seoplan.html

http://www.newageuk.com/search_engine_optimization.html

Este gráfico mostra a importância de escolher as KEYWORDs com base em diferentes critérios.