Download - TcTalks BCN #Engagement: Estrella Damm
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La vinculación de un trago
@EstrellaDammCat @EstrellaDammEs
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El engagement tradicional de Estrella Damm…
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Estrella Damm es…
PRODUCTO Estrella Damm es… CALIDAD
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Estrella Damm es…
TRADICIÓN
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Estrella Damm es…
MÚSICA
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Estrella Damm es…
DEPORTE
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Estrella Damm es…
GASTRONOMÍA
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Estrella Damm es…
ANTIGUA FÁBRICA
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Estrella Damm ERA…
PUBLICIDAD CONVENCIONAL
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CAMBIO!!!
Territorial – Universal Restringido – Accesible
Temporal – El consumidor decide
Estático – Viral
Monólogo – “Libertad de expresión”
DOMINADO - DESCONOCIDO
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CONTENIDO DE CALIDAD
que aporte
UTILIDAD VALOR
EMOCIÓN
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Ir a buscar al usuario
allí donde esté
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VÍDEO
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FORMENTERA 3.354.740 visualizaciones ("Me gusta" = 5289; “No Me gusta”= 194)
MENORCA 4.016.001 visualizaciones ("Me gusta" = 6060; “No me gusta”= 133)
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Las RRSS son el lugar de diálogo entre Estrella Damm y los consumidores
Atención al cliente
Canal de Información
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Las RRSS también nos sirven para
EMOCIONAR
Compartir experiencias
Ofrecer momentos exclusivos
Hacer partícipes a los usuarios: preguntar y escuchar
Quererles,
agradecerles que nos sigan
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CARACTERÍSTICAS DIFERENCIALES
Idioma
Regionalidad Públicos diversos Muchas temáticas
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DIFERENTES CANALES
@EstrellaDammCat 7.450 seguidores
@EstrellaDammEs 2.775 seguidores
@EstrellaDammEng
365 seguidores
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GRACIAS!
@AnaLopezBe
@EstrellaDammCat @EstrellaDammEs