Download - Crowdsourcing
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Crowdsourcing
Novas ferramentas. Novas pessoas.
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Vinícius Magalhães - Publicitário
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REVOLUÇÃO digital
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blá blá blá
“Vivemos em uma nova era…”
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ConectadosNunca estivemos tão
blá blá blá
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Nossa vida?Como isso afeta
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Nosso trabalho?Como isso afeta
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Contexto
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1966 1986 20065 Canais 30 Canais12 Canais
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Ibope TV
98 pts 50 pts
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Onde estavam as outras pessoas?
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Conectadas a outras
pessoas
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Pessoas=
Produtores de Conteúdo
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O que é conteúdo?
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10 milhões de assinantes em 10 meses
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Pessoas = Produtores de ConteúdoTV
RevistaRádio
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Vai dizer que você nunca teve que voltar o filme porque se distraiu
no whatsapp?
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ferramentaA internet é somente uma
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para nos organizarmos
comunidadesgrupos hashtags
ferramenta
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INTERESSES EM COMUM
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web?O que você procura na
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ferramentapara falarmos o que quisermos
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ouvirPara quem quiser nos
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relevantesNos tornamos mais
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InimagináveisChegamos a lugares
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juntosE começamos a construir
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Crowdsourcing
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coletivoO poder do
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conhecimentoEm prol do
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fotografia
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Não há limites para a informação
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os limites se tornamo ponto de partida
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Evolução Colaborativa
Um novo processo
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EVOLUÇÃO De todas as informações no mundo, 70% foram criadas desde o início da Internet e, atualmente, seu volume duplica a cada três anos. Isso significa que teremos 16 vezes mais informações em 2015 do que havia em 2003.
Fonte: afamilia.org
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“open-source é de código fonte aberto onde os usuários podem alterar o programa conforme seu uso!”
#opensource
Yahoo Answers
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linux
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android
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firefox
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vaccines
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freebeer
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fiat mio
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social swipe
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EVOLUÇÃO Vivemos em um novo mundo, onde o trabalho físico é feito pelas máquinas e o mental, pelos computadores.Nela cabe ao homem uma tarefa para a qual é insubstituível: ser criativo, ter idéias.
Fonte: hottopos.com
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Revolução
Evolução
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indústria fonográfica
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indústria entretenimento
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comportamento de c
onsumo
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mídia tradicional
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revistas tablets
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segmentação
mala direta post engagement
CEP Programa de hoje a noite
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primavera árabe
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#vemprarua
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the power of sharing
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fix my street
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new york writes itself
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canada shared by canadians
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beauty of a second
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all workall play
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