[design] apresentação da nova identidade visual, estética hollywood (1)
DESCRIPTION
Design do novo websiteTRANSCRIPT
![Page 1: [Design] Apresentação Da Nova Identidade Visual, Estética Hollywood (1)](https://reader042.vdocuments.com.br/reader042/viewer/2022033013/563db996550346aa9a9eb922/html5/page/1.jpg)
MANUAL BÁSICO DEIDENTIDADE VISUAL
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REDUÇÃO MÁXIMA:
LOGOTIPO
LARGURA: 2,5 CM LARGURA: 3 CM
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SÍMBOLO
REDUÇÃO MÁXIMA:
LARGURA: 0,7 CM LARGURA: 1 CM
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LOGOTIPO
ÁREA DE PROTEÇÃO
SÍMBOLO
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HIERARQUIA CROMÁTICA
CORES
PRIMÁRIAS
C: 45M: 80Y: 35K: 10
R: 142G: 76B: 112#8E4C70
PANTONE: 2587 C
C: 0M: 0Y: 0K: 80
R: 88G: 89B: 91#58595B
PANTONE: 425 C
SECUNDÁRIA
C: 70M: 0Y: 30K: 0
R: 39G: 189B: 190#27BDBE
PANTONE: 3115 C
COMPLEMENTARES
C: 0M: 25Y: 85K: 0
R: 254G: 195B: 64#FEC340
PANTONE: 122 C
C: 10M: 15Y: 10K: 0
R: 226G: 212B: 214#E2D4D6
PANTONE: 7443 C
DE ATENÇÃO*
C: 30M: 0Y: 100K: 30
R: 191G: 215B: 48#BFD730
PANTONE: 375 C
C: 0M: 100Y: 25K: 0
R: 237G: 9B: 115#ED0973
PANTONE: 213 C
*UTILIZAR APENAS EM DETALHES
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LOGOTIPO
SÍMBOLO
CORES APLICADAS NO LOGOTIPO, SÍMBOLO E SUAS ALTERNATIVAS
![Page 7: [Design] Apresentação Da Nova Identidade Visual, Estética Hollywood (1)](https://reader042.vdocuments.com.br/reader042/viewer/2022033013/563db996550346aa9a9eb922/html5/page/7.jpg)
DISTORÇÃO
INSERÇÃO DE CONTORNO
NÃO FAZER
ALTERAÇÃO DE ELEMENTOS ROTAÇÃO
ALTERAÇÃO DE CORES POR OUTRAS QUE NÃOSEJAM AS PRIMÁRIAS DA PALETA INTITUCIONAL
ESTAMPA UTILIZANDO O LOGOTIPO COMO MATRIZ
NÃO SE APLICA AO SÍMBOLO.
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GOTHAM
TIPOGRAFIA
GOTHAM BOOK
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM BOOK
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM THIN
abcdefghijklmnopqrstuvxz
ABCDEFGHIJKLMNOPQRSTUVXZ
!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxz
ABCDEFGHIJKLMNOPQRSTUVXZ
!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM ULTRA
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM EXTRA LIGHT
abcdefghijklmnopqrstuvxz
ABCDEFGHIJKLMNOPQRSTUVXZ
!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM EXTRA LIGHT
abcdefghijklmnopqrstuvxz
ABCDEFGHIJKLMNOPQRSTUVXZ
!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM BOLD
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
GOTHAM BLACK
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
PARA CHAMADAS, TÍTULOS E SUBTÍTULOS.
![Page 9: [Design] Apresentação Da Nova Identidade Visual, Estética Hollywood (1)](https://reader042.vdocuments.com.br/reader042/viewer/2022033013/563db996550346aa9a9eb922/html5/page/9.jpg)
TIPOGRAFIA
TIEMPOS
TIEMPOS HEADLINE BLACK
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS TEXT REGULAR
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS TEXT MEDIUM
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS TEXT MEDIUM
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS TEXT BOLD
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS TEXT BOLD
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS HEADLINE BOLD
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS HEADLINE REGULAR
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS HEADLINE SEMIBOLD
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS HEADLINE SEMIBOLD
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS HEADLINE LIGHT
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
TIEMPOS HEADLINE MEDIUM
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
abcdefghijklmnopqrstuvxzABCDEFGHIJKLMNOPQRSTUVXZ!@#$%&()*<>{}[]:”;’?/ 1234567890
PARA TEXTOS LONGOS, PRINCIPALMENTE EM IMPRESSOS.
PARA TEXTO DE APOIO.
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