case lv
TRANSCRIPT
![Page 1: Case LV](https://reader033.vdocuments.com.br/reader033/viewer/2022042716/55c08611bb61ebfe2c8b478f/html5/thumbnails/1.jpg)
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Mudando para promover mudanças.
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- Falta de interação entre os departamentos;- Falta de clareza no posicionamento da marca;- Desgaste da identidade atual;
Problemas
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Realinhar a empresa com seus valorese princípios,através de um conjunto demudanças que mostrassem para todos
os stakeholders o posicionamento damarca, e sua capacidade de inovação ao
longo dos 58 anos de história.
Solução
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Tipografia
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CoresA combinação do azul responsável
por trazer lealdade, fidelidade, e
personalidade a marca misturado
com o verde cítrico deixa a marca
atual e confiante.
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