brasil, capital mundial das redes sociais
TRANSCRIPT
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Brasil, capital mundial das redes sociais
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O brasileiro é hipersocial
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Hábito
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Conceito de Privacidade
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Proximidade e distração
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Sempre em evolução
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CenáriosAntes: Atuação em todas as Mídias - Presença digitalAgora: Atuação de destaque em pelo menos uma das Mídias 1-Tenha Personalidade2-Não é propaganda é conversa - Maturidade das marcas3-As Mídias não são mais gratuitas
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Investimento
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Interesses declarados
Interesses declarados e os rastros digitais
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Citações e Monitoramento
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CenáriosAntes: Mídias, conteúdo em si mesmasAgora: Mídias Sociais como canais de distribuição de branded content1-Fim da interrupção X Ad Block 2-Case Dior Sauvage 3- Guia Michelin
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CenáriosAntes: Distinção entre ON e OFFAgora: Fusão ON e OFF, nem ON nem OFF1-Internet das coisas2-Omnichannel - Case Macy 's3-Veracidade
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Mostre de outro ângulo
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Bastidores
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Nada Dura Para Sempre
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