athe - qual delivery pdbm
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PostgraduateDiploma in BusinessManagement
Qual i f icat ion Guide
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PDBM Qualification Guide ATHE Ltd June 2011 2
Contents
Introduction to the qualification 3
Unit content 4
Mandatory units 4
Unit 1 - Marketing
Unit 2 - Financial Management
Unit 3 - Management Behaviour
Unit 4 - Business Strategy
Optional units 19
Unit 5 - Human Resource Management
Unit 6 - Communication Process
Unit 7 - Business Globalisation
Unit 8 - Macroeconomics
Recommended reading 35
Assessment criteria/marking guidelines 36
Registering students 36
Moderation 36
Reasonable adjustments 37
Special considerations 37
Progression 37
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Introduction to the qualification
The Postgraduate Diploma in Business Management is designed to give students an understanding of
the responsibilities of senior managers and the techniques they will use to deal with different situations
as well as the legal requirements within their role.
The qualification consists of 4 mandatory units in which students cover the fundamentals of business
management. They then choose 2 optionalunits to gain more specialist knowledge.
Each unit is assessed by an assignment of between 2000 and 3000 words. There is an assignment
provided for each unit. Centres may create their own assignments built on the unit learning outcomes
and assessment criteria. Assignments can be designed in a variety of forms including projects or time-
constrained assessments. Centre-devised assignments must be approved by ATHE prior to
commencement of the programme. Students need to pass all 6 units to achieve this qualification.
Students can use ATHE resources and recommended textbooks. However, as this is a postgraduatelevel qualification, the majority of texts used should be from students own research.
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Unit 1 Marketing
Unit Aim
This unit is designed to give students an in-depth understanding of the marketing function and itsimportance to any business.
Learning Outcomes Assessment Criteria
1 Understand how marketing
principles apply to different
businesses.
1.1 Evaluate the principles of the marketing mix
1.2 Evaluate the benefits of segmentation for businesses
Indicative Content
Components of marketing mix; 7Ps; 4Cs
Demographics
Retention of customers
Customer vs. product orientation
Market segmentation
Market share
Market growth
Product development and life cycle
Price and income elasticity
Learning Outcomes Assessment Criteria
2 Understand the marketing
strategies of organisations.
2.1 Examine the advantage of branding in relation to a chosen
product
2.2 Design a SWOT analysis for a chosen company
Indicative Content
Branding methods
Explanation of SWOT analysis and its uses
Marketing plans
Learning Outcomes Assessment Criteria
3 Understand how sales and
promotion is used to
promote products within an
industry.
3.1 Evaluate external influences when promoting a specific
product
3.2 Analyse marketing objectives when planning a promotionalcampaign
Indicative Content
Distinguishing between internal and external influences; positive and negative impacts
Targeting
Learning Outcomes Assessment Criteria
4 Understand the role of
market research in the
selling of products and
services.
4.1 Identify advantages and disadvantages of primary and
secondary research
4.2 Examine internal and external sources of informationavailable to a business when planning an expansion
Indicative Content
Types of research
Sources of information
Portfolio analysis (Ansoff, Boston Matrix)
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Unit 1 Marketing Assessment Submission
Name: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sources of referencehave been correctly attributed.
Signature: Date:
Assignment Brief
2000 to 3000 words
Produce a breakdown of the principles and processes involved in formulating a marketing
strategy including those of market research.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria youwill also be assessed on:
quality of research
structure of written work
coherence of argument presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessors
signature: Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):Signature: Date:
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Unit 2 Financial Management
Unit Aim
In this unit students will explore the importance to a business of an effective financial reportingprocess and accounting system.
Learning Outcomes Assessment Criteria
1 Understand the importance of
financial management to an
organisation.
1.1Evaluate the importance of the effective management
of cash flow within a Finance Department
1.2 Analyse how a company can adjust both its variable
and fixed costs during economic downturns
Indicative Content
Possible causes and consequences of poor credit control
Ways to address - agreeing credit terms; credit checks; payment methods; invoicing system;
debt collection
Relationship to cashflow
Cost-cutting measures variable and fixed
Relationship of expenditure to profit
Impact of cost-cutting and ways to mitigate
Impact of recession
Reactions and effects on variable and fixed costs
Learning Outcomes Assessment Criteria2 Be able to explain why companies
need to raise finance for different
purposes
2.1 Analyse sources of financing for a medium-sized
company for both the short term and the long term
2.2 Describe ways a company can raise finance by equity
financing
Indicative Content
Advantages and disadvantages of all types of finance available for medium-sized companies
such as loans, overdrafts, share sales
Reasons for equity financing and advantages and disadvantages
Learning Outcomes Assessment Criteria
3 Be able to conduct an appraisal of
the different options available to a
company wishing to invest a
specific amount of money
3.1 Analyse the considerations that a company will need
to make before making a major investment
3.2 Evaluate a proposed investment by using different
ratios explaining the difference between them
Indicative Content
Different options available and pros and cons of each payback, return on capital employed,
net present value, internal rate of return
Good and bad repercussions
Impact of different ratios on the investment decision
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Unit 2 Financial Management (cont)
Learning Outcomes Assessment Criteria
4 Be able to demonstrate the
importance of preparing reports on
the state of an organisationsfinances
4.1 Analyse the published profit & loss account and
balance sheet of an organisation
4.2 Explain the method and purpose of analysing the cash
flow statement and the balance sheet when a
company is applying for funds
Indicative Content
Requirements, purpose and use of a balance sheet and p&l account
How is cash flow statement different from balance sheet?
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Unit 2 Financial Management Assessment submission
Name: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sources of referencehave been correctly attributed.
Signature: Date:
Assignment Brief
Complete both tasks. Write 500 to 750 words per task
Task 1Critically analyse and interpret a set of company accounts and evaluate the financial
performance of the company and suggest how it may be improved.
Task 2 Discuss the best way for the management of the company in Task 1 to decide whether tomake a new investment.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria youwill also be assessed on:
quality of research
structure of written work
coherence of argument
presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessors
signature: Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):Signature: Date:
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Unit 3 Management Behaviour
Unit Aim
This unit has been designed to give students a broad understanding of different styles of managementbehaviour and how they affect a businesss performance.
Learning Outcomes Assessment Criteria
1 Be able to analyse management
behaviour in terms of structure
and culture
1.1 Analyse the relationship between management structure
and culture and its effect on business performance
1.2 Explore the factors which influence individual
performance in the workplace
Indicative Content
Different management structures and cultures and the possible positive and negative effects on
business performance
Influencing factors e.g. pay, colleagues, job satisfaction their importance and
interconnection
Learning Outcomes Assessment Criteria
2 Be able to analyse the different
approaches to management in
the workplace by evaluating
relevant theories
2.1 Evaluate one organisational theory and relate it to
management in practice
2.2 Compare and contrast two approaches to management
Indicative Content
Different approaches to management e.g. autocratic, democratic, paternalistic, laissez faire,
etc.
Advantages/disadvantages of each approach
Situations where one approach is more successful and why
Learning Outcomes Assessment Criteria
3 Understand the relationship
between two motivational
theories
3.1Analyse different motivational theories and their
application and performance within the workplace
.
Indicative Content
Application and performance in the workplace of motivational theories, e.g. Maslow, Taylor,McGregor, Herzberg, Vroom and expectancy theory, Maccoby, McCrae and Costa personality
dimensions.
Learning Outcomes Assessment Criteria
4 Understand teamwork and group
dynamics
4.1 Propose factors that may impede the success of
teamwork
4.2 Evaluate the impact of technology on a given
organisation
Indicative Content
What are the factors that affect good teamwork? How teams develop: forming, storming, norming, performing
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Unit 3 Management Behaviour Assessment submission
Name: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sources of referencehave been correctly attributed.
Signature: Date:
Assignment Brief
1500 to 2000 words
Examine the application of one theory of organisation and analyse the linkage between this and
the structure and culture of the business, with particular reference to team-working.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria you will also be assessed on:
quality of research
structure of written work
coherence of argument presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessors
signature: Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):Signature: Date:
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Unit 4 Business Strategy
Unit Aim
This unit has been designed for students to explore the importance of having a strategy in businessand how to go about implementing one.
Learning Outcomes Assessment Criteria
1 Be able to analyse business
strategy within small, medium
and large organisations
1.1.Construct an organisational audit of an organisationwith which the learner is familiar
1.2 Examine the significance of a business strategy to a
number of stakeholders
Indicative Content Content of an organisational audit, including: group coordination problems, decision-making
processes, incentive systems, job motivation, structural re-engineering to accommodate rapid
growth, cultural integration after a merger and product information flows
Reasons for and benefits of organisational audit
Consideration of existing business plans and strategy documents
Analysis of corporate strategic objectives (related to stakeholder needs and business needs)
Who stakeholders are, e.g. shareholders, staff, customers
What stakeholders are looking for in business strategy
Risks involved of investment from point of view of different stakeholders
Learning Outcomes Assessment Criteria
2 Be able to develop a strategy for
strategic planning
2.1 Differentiate strategic planning from operational and
tactical planning
2.2 Prepare a strategic plan for an organisation with which
the learner is familiar
Indicative Content
Distinctions between and advantages of different types of business planning operational,
tactical, strategic
Step-by-step process of producing a strategic plan for a business Consider existing structure of business and business ethics
Strategic decision-making tools and techniques
Learning Outcomes Assessment Criteria
3 Understand approaches to
strategic evaluation of
organisations
3.1 Write a SWOT and a PESTEL analysis for an
organisation with which the learner is familiar
Indicative Content
SWOT analysis - what it means and how one could be improved
PESTEL what it means, with examples of each condition
Differences between SWOT and PESTEL
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Unit 4 Business Strategy (cont)
Learning Outcomes Assessment Criteria
4 Understand how a variety of
business strategies can be
implemented
4.1 Evaluate the resource requirements to implement a new
strategy for a business with which the learner is familiar
4.2 Propose targets and timescales for achievement in an
organisation in order to monitor a given strategy
Indicative Content
Requirements to implement the strategy including human resources, travel costs, marketing
Different stages to implement a given strategy with timescales
Importance of targets and monitoring them
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Unit 4 Business Strategy Assessment submission
Name: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sourcesof reference have been correctly attributed.
Signature: Date:
Assignment Brief
2000 to 3000 words
Evaluate and summarise the four steps of forming, implementing, reviewing and developing a
business strategy for an organisation.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria you will also be assessed on:
quality of research
structure of written work
coherence of argument presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessors
signature: Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):Signature: Date:
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Unit 5 Human Resource Management
Unit Aim
This unit has been designed to give students a broad understanding of human resource managementand its importance in every business.
Learning Outcomes Assessment Criteria
1 Be able to analyse the
importance of workforce planning
and explain the difficulties
1.1 Analyse in detail the recruitment requirements of a
major company including legal requirements of the
employer
1.2 Develop a programme of professional development
and training for a large organisation
Indicative Content
What are the recruitment requirements and why do they exist?
Legal aspects of employer liability and responsibility and their impact on recruitment process.
Structure of a development programme and the benefits.
Resources required for such a programme.
Learning Outcomes Assessment Criteria
2 Be able to evaluate the
significance of employee
motivation and appraisal
programmes in a business
2.1 Evaluate the Human Relations School of Management
in relation to the motivation of staff
2.2 Develop a programme of motivational factors for a
small to medium-sized businessIndicative Content
Managers responsibility to ensure productivity
Managers relationship with other employees.
How motivational factors could be introduced to improve this relationship
Key features of the most prominent management theories and situations in which each works
best
Methods used to motivate employees benefits and problems of each
Role of targets in motivating employees
Learning Outcomes Assessment Criteria3 Know the different schools of
management thought that have
been developed over the last
century
3.1 Compare and contrast the classical and scientific
schools of management thought developed during
the 20th century
3.2 Evaluate the relevance of different theories to todays
workforce
Indicative Content
20th century schools of management thought, e.g. classical, behavioural, quantitative key
points, why they evolved and how they are relevant today
Scientific school including: Taylor, Gantt, Gilbreth Classical administrative school: Weber, Fayol, Follett, Barnard
How management theory, relates to current workforce behaviour and needs faster changing
nature of contemporary organisations.
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Unit 5 Human Resource Management (cont)
Learning Outcomes Assessment Criteria
4 Understand the problems ofintroducing and implementing
change in todays workforce
4.1 Evaluate the autocratic and democratic ways ofimplementing change within an organisation
4.2 Analyse ways in which management styles are linked
to staff motivation
Indicative Content
Positive attributes of autocratic/democratic styles
Relationship of each to implementing change
Relationship of each management theory to motivation
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Unit 5 Human Resource Management Assessment submission
Name: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sources of referencehave been correctly attributed.
Signature: Date:
Assignment Brief
2000 to 3000 words
Using examples (hypothetical or otherwise), illustrate the importance of employee motivation and
appraisal as part of the planning for a major company involving and implementing change in their
workforce. Include reference to the classical and scientific schools of management thought.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria you will also be assessed on:
quality of research
structure of written work
coherence of argument
presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessors
signature: Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):Signature: Date:
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Unit 6 Communication Processes
Unit Aim
This unit has been designed for students to investigate the different types of communication inbusiness and its importance.
Learning Outcomes Assessment Criteria
1 Understand the concept of
communication and how it differs
between companies1.1Evaluate existing processes of communication within
business
1.2 Propose improvements to ensure greater integration
of a system of communication within a multi-national
business
Indicative Content Effectiveness of different methods of communication used by senior management and staff
Who the business communicates with (internally and externally)
Ways of improving communication
2 Be able to evaluate in detail each of
the main stages of communication 2.1 Explain how communication can be divided intodiscrete stages2.2 Analyse the problems with mass communication
when addressing a large number of employees
Indicative Content
Stages - Sender/Source, Encoding, Channel, Decoding, Receiver and Feedback Problems in process that can occur and how to overcome barriers
Mass communication issues
3 Be able to compare and contrast
verbal communication with non-verbal
communication
3.1 Explain how culture and gender can change the
meaning of communication for different groups of
people
3.2 Examine the saying action speaks louder than
words when referring to verbal and non-verbal
communication
Indicative Content Impact of cultural and gender differences on communication process and how to overcome these
Albert Mehrabian research on the three elements of communication
4Be able to analyse and comparedifferent communication channels
4.1 Examine the reasons why the same message can
lead to different results when using different channels
of communication
4.2 Analyse recent examples of bad communication
within the business sector
Indicative Content Suiting the medium to the message face-to-face, telephone, email, letter etc.
Advantages and disadvantages of conveying a message in a particular communication medium
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Unit 6 Communication Processes Assessmentsubmission
Name: ATHE Student No:I confirm that the work contained in this submission is all my own and that any sources of reference havebeen correctly attributed.
Signature: Date:
Assignment Brief
2000-3000 words
Make a critical analysis of the communication processes of a multinational business. Consider the
full range of communication channels, verbal and non-verbal communication, and the impact ofgender and cultural differences in your analysis, recommending improvements.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria you will also be assessed on:
quality of research structure of written work
coherence of argument
presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessorssignature:
Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):
Signature: Date:
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Unit 7 Business Globalisation
Unit Aim
In this unit students will explore the growth and impact of globalisation on business.
Learning Outcomes Assessment Criteria
1 Understand reasons for the growth of
globalisation 1.1 Examine the advantages of trading blocs
1.2 Explain the changes in the balance of world
trade during the course of the 20th Century
to present day
Indicative Content
Define trading blocs pros and cons of the EU as example
Timeline of changes in world trade during 20th
and 21st
Centuries with reasons for changes
2 Understand the advantages of globalisation
to an organisation
2.1 Examine how economies of scale have
benefited specific industries
2.2 Propose reasons why globalisation has led
to organisations finding cheaper resources
Indicative Content
Principle and benefits of economies of scale
Examples of globalisation leading to cheaper resources
3 Understand the cultural dimensions ofglobalisation 3.1 Propose ways in which individuals andbusinesses can transform social and
economic inequalities, and bring about
social and economic change
3.2 Propose ways in which a business can
enhance cultural diversity and innovation
Indicative Content
Influence of companies with different values from those of the countries in which they trade
How beneficial social change can be effected through business
Ethical dimension of companies responsibilities on global scale
New forms of business relationshipsto improve diversity and innovation
4 Understand the implications of globalisation
for organisations and their management
4.1 Examine why globalisation is of particular
interest to employees of a major
organisation
4.2 Propose reasons why some believe that
globalisation has brought poverty and
hardship to millions of workers
Indicative Content
Differences between working for a small company and working for a big company implications
of global scale
Examples of how globalisation has caused poverty
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Unit 7 Business Globalisation AssessmentsubmissionName: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sources of reference havebeen correctly attributed.
Signature: Date:
Assignment Brief
2000 to 3000 words
Explain the reasons for the growth of globalisation and critically analyse its advantages for
businesses. Suggest ways in which businesses could bring about cultural, social and economicchange and discuss the effects on their employees in particular and on the worldwide workforcein general.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria you will also be assessed on:
quality of research structure of written work
coherence of argument
presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
-
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessorssignature:
Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner(if sampled):
Signature: Date:
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Unit 8 Macroeconomics
Unit Aim
In this unit students will investigate the role of macroeconomics and how it has developed over the lastcentury to the present day.
Learning Outcomes Assessment Criteria
1 Understand the
development of
macroeconomic theory since
1933
1.1 Evaluate the impact of Keynesian economics on modern
economic and political theory and the fiscal policies of
governments
1.2 Examine the evolution of macroeconomic theory during the
20th and 21st Centuries.
Indicative Content
Influence of Keynesian economic theory on modern economics Timeline with pros and cons of each new development in macroeconomic theory and reasons
for changes
Learning Outcomes Assessment Criteria
2 Understand the relationship
between demand and supply
2.1 Explain the factors which influence the supply of a product
or service
2.2 Describe using examples the relationship between inflation
and aggregate demand
Indicative Content
Principle of supply and demand Impact of globalisation on the trade relationships between countries
Influence of political factors
Explanation of inflation and aggregate demand
Why does the aggregate demand curve slope downwards and upwards and what makes it
shift?
Learning Outcomes Assessment Criteria
3 Understand how fiscal policy
has been a tool of the
government in influencing
the general level of
economic activity
3.1 Evaluate the three possible stances of fiscal policy -
neutral, expansionary and contractionary
3.2 Propose reasons why changes in the level and composition
of taxation and government spending can impact on a
major company
Indicative Content
Explore each stance: government spending = tax revenue (G=T); G>T; G
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Unit 8 Macroeconomics (cont)
Learning Outcomes Assessment Criteria
4 Understand how monetary
policy has been a tool of the
government in influencing
the general level of
economic activity
4.1 Evaluate the impact of changing national interest rates
4.2 Propose reasons why changes in the Bank of England
official interest rates can influence the overall level of
expenditure in the economy
Indicative Content
Bank of England monetary policy towards interest rates in case of economic crisis.
Impact of changing rates and effect on the overall economy
Correlation between central interest rates, inflation and the general level of expenditure in theeconomy
Impact of interest rate rises of the early 1990's on the UK's economic health.
Recent UK economic policy
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Unit 8 Macroeconomics Assessment submission
Name: ATHE Student No:
I confirm that the work contained in this submission is all my own and that any sources of referencehave been correctly attributed.
Signature: Date:
Assignment Brief
2000 to 3000 words
Critically analyse the development of Keynesian economic theory and its impact on governmentfiscal policy, and the effect of changes in the level and composition of government spending and
taxation on a major company, clearly describing the relationship between inflation and aggregate
demand and the factors influencing the demand and supply of products.
The response submitted should cover all the assessment criteria listed for the unit.
Avoid giving block responses, (i.e. covering each of the assessment criteria one by one). Instead you
should attempt to address all the assessment criteria through your response as a whole.
As well as being assessed against each of the assessment criteria you will also be assessed on:
quality of research
structure of written work
coherence of argument
presentation
appropriate use of language.
It is expected that all written work demonstrates a good level of accuracy in spelling, grammar and
punctuation.
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Name of Assessor:
Assessors Feedback:
Pass/Refer Assessors
signature: Date:
Re-submission date
(if referred)Date:
Name of Internal Verifier
(if sampled):Signature: Date:
Name of External Examiner
(if sampled):Signature: Date:
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Recommended reading
Unit 1
Title: Marketing Management, 13th Edition
Author: Philip Kotler
Publisher: Pearson Education
Year: 2009
Unit 2
Title: Finance and Accounting for Business
Author: Bob Ryan
Publisher: Pearson Education
Year: 2008
Unit 3
Title: Management and Organisational Behaviour, 9th Edition
Author: Laurie J Mullins
Publisher: Financial Times/Prentice Hall
Year: 2005
Unit 4
Title: Business Strategy
Author: Jeremy KourdiPublisher: Economist Books
Year: 2009
Unit 5
Title: Human Resource Management
Author: Sarah Gilmore
Publisher: Oxford University Press
Year: 2009
Unit 6
Title: Understand the Communication Processes in the Workplace, 5th Edition
Publisher: Pergamon Flexible Learning
Year: 2007
Unit 7
Title: Economics for Business, 3rd Edition
Author: Dermot McAleese
Publisher: Pearson Education
Year: 2004
Unit 8
Title: Macroeconomics Understanding the Wealth of Nations
Author: David Miles
Publisher: John Wiley and Sons
Year: 2005
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Assessment criteria/marking guidelines
All mandatory units must be undertaken as well as two of the optional units. There is an assessment of
every unit the student undertakes.
The student has to pass all sections of the qualification to successfully achieve the Postgraduate
Diploma in Business Management.
The external assessment is based on the knowledge and understanding of each unit of the
qualification and requires content which has shown some evidence of research and its analysis. This
should be both secondary and primary research.
Registering studentsOur registration system is found online at:
www.atheuk.com/howtoregister
Students must be registered within 14 days of starting the qualification.
To pay for the registration fees go to www.atheuk.com and click on registrations.
Upon registration students will receive a unique identification number to be used in any further
correspondence with ATHE.
If you would like any further information on registering students, please e-mail
[email protected] or call 01603 283500.
To see the entry requirements for this qualification go to www.atheuk.com and click on the
qualification brochure.
Moderation
ATHE is committed to upholding the quality of the qualifications we offer. Accordingly we have a
comprehensive internal and external verification system to ensure the assignments submitted are at an
appropriate standard.
The individual unit assignments will be marked by theinternal assessors and ATHE will verify a pre-
agreed percentage of these to ensure standards and consistency.
Centres may contact ATHE to request additional guidance on assessment. To view the full verification
process and associated documentation go to:
www.atheuk.com/procedures
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Reasonable adjustmentsReasonable adjustments must not affect the integrity of what needs to be assessed, but may involve:
changing standard assessment arrangements, for example allowing candidates extra time tocomplete the assessment activity
adapting assessment materials, such as providing materials in Braille providing access facilitators during assessment, such as a sign language interpreter or a reader
re-organising the assessment room, such as removing visual stimuli for an autistic candidate.
Reasonable adjustments are approved or set in place before the assessment activity takes place; theyconstitute an arrangement to give the candidate access to the programme.
To view the full reasonable adjustments policy go to: www.atheuk.com/procedures
Special considerations
A candidate who is fully prepared for an assessment that is scheduled for a specific time may beeligible for special consideration if:
performance is affected by circumstances beyond the control of the candidate, e.g. recentpersonal illness, accident, bereavement, serious disturbance during the assessment
alternative assessment arrangements which were agreed in advance of the assessment provedinappropriate or inadequate
part of an assessment has been missed due to circumstances beyond the control of thecandidate.
To view the full special considerations policy go to: www.atheuk.com/procedures
Progression
ATHE has agreements with Universities in which students who complete the ATHE PDBM can
progress to complete an MBA. If colleges require further information on progression from the
Postgraduate Diploma in Business Management to University MBA or other qualifications, please e-
mail [email protected] or call 01603 283 500 with any progression questions.