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Apresentação Youcast – Evento Regional SET

Sul

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Organograma

Service

Engineers

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Venda, instalação e consultoria nas seguintes áreas:

Sistemas radiantes: Antenas, filtros e combinadores (Jampro), cabo

coaxial (Commscope) e integrações;

Processamento: Multiplexadores, IRD, Encoders,

Transmoduladores, Cam Cards;

Sistemas de Optimização Satelital: Solução OneBeam da ENENSYS;

Distribuição de vídeo Multiplataforma: serviços OTT/IPTV, TV

Everywhere, Catch-up TV, VOD e CDNaaS;

Teste & Medição e Monitoramento: Equipamentos para T&M de RF

para ISDB-T, analise e monitoração de TS, gravação de sinais e

playback;

Conversores: Equipamentos para conversão de formatos, matriz de

chaveamento e conversores óticos;

Nossos Produtos Nossa missão

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Representações

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Empresa Francesa fundada em 2004

ENENSYS Technologies tem anos de

experiencia desenhando e

produzindo soluções para

transmissão de TV digital

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Last-mile content localisation and monetisation for ISDB-Tb networks with efficient delivery

SET Expo – May 2016

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About ENENSYS Technologies

WHERE COMPETENCE MEETS EXPERTISE

OUR M ISSION ENABLING EFFICIENT VIDEO DELIVERY OVER

TERRESTRIAL NETWORKS

REGIONAL CONTENT MANAGEMENT

SAFE BROADCASTING

DELIVERY NETWORK OPTIMIZATION

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TV Market Environment

● A new media landscape

Anytime, anywhere access

● Using different TV plaform delivery

Terrestrial, Satellite, Cable, IPTV, OTT, Analog

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TV Revenues

ADVERTISING

R$ XY,99/m

SUBSCRIPTION

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Global Advertising Market

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TV Advertising

● Television remains the most effective means of engaging audiences

● For Brands

TV = the ‘place to be’ for big audiences

and brand awarness

● For TV broadcasters

Ads = the mean to moneti$e their content

$4.5Million for 30s spot +12,5% vs 2014

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Local TV Content

● Local TV content provides an easy and effective way to engage viewers.

A personalised content offering is more relevant and engaging for viewers

Local news is a trusted source of information for many viewers

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Targeted TV

● Greater audience engagement

● Better moneti$ation of existing content via personalised experience

Content can be more effectively moneti$ed if it’s local and relevant

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Targeted TV Scenari

Deliver advertisement on a regional-basis to develop local brands and engage audience

Targeted Ad

Local TV News

Local Weather

TV Forecast

Political

TV Program

Sustainable

TV Program

Deliver local TV news to provide relevant information to local

Deliver local weather to provide the most relevant forecast

Deliver political program on a regional-basis to target and engage local people

Deliver sustainable TV content on a regional-basis to inform for specific actions

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Last-mile insertion over ISDB-T

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DTT in Latin America

● Some Figures

– 20 countries adopted ISDB-Tb

– ASO from 2015 to 2020

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ISDB-T typical architecture

32,5 Mb/s 16 Mb/s

~ 16 Mb/s

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ISDB-T typical architecture

32,5 Mb/s

16 Mb/s

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ENENSYS offering – OneBeam Tb

• Satellite delivery network optimization: generation of the

BTS at the Tx site

Classical MPEG TS over satellite delivery network: easy to monitor

Only useful data over the delivery network

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Enabling Ad insertion

● Ad Insertion device

Ad Server : Storing Ads, Playlist (schedules) & billing files (AsRun Log)

Splicer : Replacing some spots into live stream

● Ad insertion upon cue message reception

Insertion shall be fully transparent for end-user devices

– after insertion (in-point)

– when switching back to live (out-point)

Cue Message Ads Playlist

Splicer

Ad Server

Ad Inserter

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Ad Insertion - Principle

REGION1

REGION2

LIVE TV LIVE TV

LIVE TV

6 1

Playlist

Playlist

0 2 0 1

CABLE

NETWRK

0 1 3 1

+SCTE35

CABLE

NETWORK

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SFN Adaptation

● Single Frequency Network (SFN) broadcasting

Deliver the same content over the same frequencies

As opposed to MFN (Multiple Frequency Network)

● SFN benefits

Spectrum bandwidth optimization

Improve RF coverage

Increase power reception

● SFN is used in all major DTT network

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Ad Insertion rules in SFN

● SFN broadcasting

Same content on the same frequency at the same time

Generally, network is divided in SFN zones = region

● Ad insertion in regional SFN cells

When switching to new ad, each DTT transmitter shall receive exactly the same content (bit-to-bit) at the same time

to avoid SFN interference and TV blackout

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• Single distribution network

Ad Insertion Solution at the TX site

• DETERMINISTIC AD INSERTION with • BTS stream management • Multi-Layer support • Identical TS bit to bit

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Optimizing Regional Content Distribution

● Regionalization

National services delivered only once for all regions

Each region broadcast only its services

Satellite capacity optimization MFN and SFN Regionalization

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Enabling FTA DTT + Pay TV DTH

● DTH/Tb combination

Filtering of ISDB-Tb services at the TX sites

Satellite capacity optimization MFN and SFN

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Conclusions

● Relevant content is key to greater viewer engagement and content moneti$ation

Local content offers a simple way to achieve this

● Local TV Insertion at the final stage of DTT content delivery can be achieved

to provide targeted TV content

agnostic to any TV device

Best TCO solution

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Any Questions? ENENSYS Technologies

6 rue de la Carriere

35510 CESSON SEVIGNE

FRANCE

Tel. (+33) 1 70 72 51 70

contact@enensys.com