palestra na conferência crowdsourcing 2013 #ccsbr2013
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www.trianons.com.br | copyright © 2013 - Todos os direitos reservados.
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|PAI Juliano Kimura
2010 Trófeu Gameworld – Melhor publisher de jogos para celular. 8 anos – Mercado de Entretenimento Digital (Games) 5 anos – Redes Sociais e Inovação Digital Professor na Ecommerce School Palestrante Sebrae SP – Oportunidades na internet Palestrante Semana Ecommerce São Paulo Palestrante E-Shop São Paulo
Empresas atendidas durante a carreira: BMW, Grupo CCR, Billabong, Tribunal de Justiça de São Paulo, Hospital Albert Einstein, Bourbon Hotéis, Bio Ritmo, Grupo Protege, Cartão BOM entre outras empresas. Foram mais de 100 empresas atendidas com o diagnóstico de presença digital e o planejamento estratégico para redes sociais.
Juliano Kimura é formado em Gestão de Marketing na Universidade Paulista, especializado em Inovação Digital e Redes Sociais pela ESPM. Pai dedicado de dois filhos e apaixonado por: boxe, inovação, redes sociais e música.
Máximas favoritas:“Insanidade é fazer sempre a mesma coisa e esperar resultados diferentes” Albert Einstein“Seja a mudança que você espera ver no mundo” Mahatma Gandhi
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|Clientes e Parceiros Quem já confiou e aprovou nossos serviços
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90 MilhõesINTERNAUTAS
70 Milhões FACEBOOK
200 MilhõesBRASIL
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Mudança: Hoje
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Mudança tecnológica: Ontem
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Mudança tecnológica: Hoje
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325.000.000 alcance estimado em 3 horas
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35
FILTROS DE INFORMAÇÃO
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356.334!
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|Análise de eficiência Investimento na gestão de redes sociais X Campanhas
O investimento mensal nas redes sociais, ao longo do tempo, traz resultados mais representativos na comunicação. Ao contrário das mídias tradicionais em que o esforço após o período da campanha é perdido, o investimento em redes sociais é cumulativo. Permitindo que cada vez mais usuários sejam impactados ao mesmo custo de manutenção.
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50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Investimento PE Datas comerciais Investimento RS
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|Análise de Eficiência Investimento nas redes sociais tem resultado acumulativo
Em dois anos de investimento em redes sociais, a comunidade formada em volta das redes sociais trará um potencial de comunicação de até 10.000.000 de impactos a cada conteúdo publicado com custo ZERO.
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2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Investimento PE Datas comerciais Investimento RS Redes Sociais
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated
with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated
with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Permissões de usuários e amigos
Detalhes do relacionamentoReligião e Política
StatusVideos
WebsiteTrabalho
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated
with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated
with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Permissões de usuários e amigos
SobreAtividades
CheckinsEstudo
EventosGrupos
Residência
InteressesCurtir
LocalNotas
FotosPerguntas
Relacionamento
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated
with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated
with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
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