o controle remoto de nossas vidas_nestlé

O CONTROLE REMOTO DE NOSSAS VIDAS

Estamos próximos a um Tipping Point

“De onde vem o valor?”

2

THESPACEERA

1. MERCANTILISMO2. CONQUISTAS3. ERA INDUSTRIAL 4. OPERARIO DE

FABRICA5. PETRÓLEO, AÇO,

FERROVIAS

Eu ganho, você perde!

THETIMEERA

1. PRODUTIVIDADE2. ECONOMIA DE

SERVIÇOS 3. TRABALHADOR DE

ESCRITÓRIO4. MIDIA, FINANÇAS,

PUBLICIDADE, TELEVISÃO

5. ELETRODOMÉSTICOS

Tempo é dinheiro!

THEATTENTIONERA

1. “EYEBALLS”

2. ERA

INFORMAÇÃO

3. STARTUPS

4. TRABALHADOR

COM

CONHECIMENTO

5. INTERNET,

MOBILE, SOCIAL,

TECNOLOGIA

Busca pela atenção!

O que vem a seguir?

THEPERSPECTIVE ERA

1. EXCESSO INFORMAÇÃO

2. FLEXIBILIDADE E ESCOLHAS SEM PRECEDENTES

3. TECNOLOGIAS BARATAS, MOBILE, CLOUD-BASED

4. NEGOCIOS BASEADOS EM ESTILOS DE VIDA

5. DESIGNERS DE ESTILOS DE VIDA

6. FREELANCING E CONTRACTING

1. HYPER-SIMPLE

2. HUMAN-CENTERED

3. CONTEXT-AWARE

possuir acessar

vertical horizontal

sequencial fluido

1 2 3

Mobile

Media

Mobile

Search

Mobile

Web

3 pilares essenciais

12

Sites responsivos – sua marca já é assim? Mobile Web

2

Mobile

Search

Mobile search é sobre

aqui & agora

• + 2M apps• 40 apps avg por celular• 7 apps mais usados

ADIDAS "LIGHT YOU UP" CAMPAIGN (US)CONSUMER VALUE: EXCLUSIVITY & DEAL/OPPORTUNITY

PROXIMITY TARGETING DRIVE TO EVENT

Reckitt Beckinser - SBP - Brazil

GOALReckitt wanted to do a activation campaign

for SBP Noites Tranquilas, they need to

reach out mothers, during the summer

weekends, at the beaches of São Paulo,

Rio de Janeiro and the northeast cost of

Brazil.

mobile campaign summary

SUMMARY RESULTS

Smart Targeting: In order to reach the mothers audience Reckitt

ran standard banners on Android and iOS, smartphones and tablets,

featuring on applications targeting the female audience.

Adsmovil also geolocated these mothers on the beach cities

from São Paulo to Ceará, in over 3.000 supermarkets on the

region, and on the highways to the beaches.

Morethan 5milllionsimpressionsdeliveredonthetarget.

Thestandardbannersachievedaaverage CTRof3.50%

The average CTR was 5 times bigger than the same campaignontheweb.

This case won a award in September/2014 on MMA Smarties inNY.

mobile campaign summary

SUMMARY RESULTS

BAILEYS - Mother’s Day - México

GOALD I A G E O wanted to do a activation

campaign for BAILEYS in México, using a

mobile strategy in order to reach mothers

on the week of Mother’s Day.

Smart Targeting: In order to reach a female

audience from 25 to 45 years old, DIAGEO ran

standard banners and a video ad of BAILEYS on

AndroidandiOSsmartphonesandtablets, featuring

on applications targeting the female audience

over the 60.000 apps of Millennial Medial.

The standard banners achieved a average CTR of1.50%,

The video ad achieved a average CTR of 5.79%, ontabletsthevideoCTRreached7.05%.

Thevideoadwasdelivered1.500.000timesin3days

Morethan100.000clicks in3days

More than 60% of the users watched more than 60% ofthevideo

17%oftheusersviewedtheentirevideoad.

E não se esqueça! Mobilidade...

CONTENT

REA

LID

AD

E A

UM

ENTA

DA

OBRIGADO!