2014 unisinos case 2 a praça que queremos
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2014 UNISINOS Case 2 a praça que queremosTRANSCRIPT
UNISINOSUNISINOS DESIS LabBrazilChiara Del Gaudio, Carlo Franzato, Alfredo Jefferson de Oliveira.
A praça que queremos.Promoting active citizenship.
Promoter(s).Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) and a NGO of the Complexo de favelas da Maré.
Funder(s).Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) and a NGO of the Complexo de favelas da Maré.
Context.Complexo de favelas da Maré is a Rio de Janeiro’s favela. There, social exclusion and the violence have created mistrust and lack of sense of belonging. Active citizenship has to be regained in order to improve local life quality. Design could be applied to empower people in working together, as a community, on the resolutions of a specific issue.
The project.The designer focused its activity on the collective revitalization of an abandoned square, one of the few public entertainment areas of the entire slum. She worked with community stakeholders and local residents on its collective redesign. The aim was to stimulate people’s interest in the public space and to enable them to redesign it.
The design process.| March- May 2012. On-field research and design goal selection.| May - July 2012. Design strategies definition and co-creative sessions within the NGO.| July 2012. First public co-design meeting.| August 2012. Second public co-design meeting.
“A praça que queremos” configured itself as process of changing local decision making dynamic, and the relation among people who live in favelas and the municipality of Rio de Janeiro. The aim was foster a dialogue among them, through and after the project itself. NGO were seen as a potential mediator and facilitator of the process.
public area
Governance and Policy Making
Activism and Civic Participation
Since the beginning, the designer’s aim was to involve local inhabitants in solving together local issues. Their participation in defining the new square activities and areas would both contributed to empower them, and generated feelings of belonging and, thus, local activism.
community ties generation
The project had the potentiality to enhance collaboration, social cohesion and conviviality in a territory where individualistic attitudes predominated. Actually, local crime activity fed a widely diffuse feeling of fear and inhibited local community ties. So, both old men, and adults, and youngs, and children, and women and people with different backgrounds were invited to participated in the project.
overcoming generational barriers
convivial
Social Interactions and Relations
The project revealed several important design challenges to be better understood and solved by the Design community. Actually, it showed the fragility of design approached, methods and tools for changes when applied in contexts that differ from the one where they were created. At the same time, participation revealed itself a main and tricky challenge.
design challenges
Skill Training and Design Education
Visualization tools were used to encourage people’s participation and the communication of unspoken hidden wishes. Actually, in a territory both overcrowded with communication messages and where it isn’t possible to contact people directly to work together on a public issue, the designer tried to catch attention through visual effective artifacts. Finally, visualization tools helped in exchanging ideas with people not used to creative process.
ideas sharing
envisioning in co-design sessions
Storytelling and Visualisation
