2008 07 17 cultura cuiaba
DESCRIPTION
palestra no seminário de negócios culturais no sebrae em cuiabá, mtTRANSCRIPT
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rede
inovação colaboração criatividade
mídia
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We’re looking at the ultimate opportunity. The Internet is media’s golden age.http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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To find something comparable, you have to go back 500 years to the printing press, the birth of mass media...
http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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...which, incidentally, is what really destroyed the old world of kings and aristocracies.
http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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Technology is shifting power away from the editors, the publishers, the establishment, the media elite.
http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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Now it’s the
people who are
taking control.http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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http://www.boston.com/business/ticker/Rupert.jpg
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http://www.newscorp.com/
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o futuro é agora
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onde [e quando] estamos?
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“...since the nation-state is no longer the primary instance of the reproduction of global capitals, ‘culture’—as the symbolic and political counterpart to the project of integration pursued by the nation-state— has lost its purchase. The nation-state and the modern notion of culture arose together, and they are, I argue, ceasing to be essential to an increasingly transnational global economy.”
Bill Readings (1996)
culturaem
crise?
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onde [e quando] estamos?
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mina&lisa
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“Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance.
It is the generation by models of a real without origin or reality: a hyper real. The territory no longer precedes the map. Nor survives it. Henceforth, it is the map that precedes the territory...
Baudrillard (1983)
simulaçãoé
realidade?
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contexto?
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era da informação:[drucker]
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era da informação:[drucker]
energiabiologia
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onde?
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no mundo...
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virtual
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o mundo virtual: abstrações
linguagem → presente
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o mundo virtual: abstrações
técnicas→ ações
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o mundo virtual: abstrações
contratos → violência
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o mundo virtual: abstrações
contratos → violênciatécnicas→ ações
linguagem → presente
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virtualmundonosso
há muitoétempo
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gutemberge o talsim...
fezde
o que?
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e daí?
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com oso quee...
mongesaconteceu
copistas?
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When Bishop Leofric took over the Exeter
Cathedral in 1050, he found only five books in its library. Despite immediately establishing a scriptorium of skilled workers, his crew
managed to produce only sixty-six books in the twenty-two years before the bishop’s death in 1072.
http://msulr.law.msu.edu/back_issues/2006/1/Yu.pdf
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Likewise, although the
had a remarkable collection of
it labored for a half-century to increase the
number to
http://msulr.law.msu.edu/back_issues/2006/1/Yu.pdf
122 books in 1424
330 [in 1474] ...
Library of Cambridge University
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=gutemberg
princípio daindústria da
informação
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monges?copistas?
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erana
internet?da
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internet: uma velha, boa idéia
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que princípios tinha a internet?[kleinrock, ucla, 1968]
As tecnologias da internet vão estar em todo lugar.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
O acesso àrede será
permanente.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
A rede estará sempre ligada.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
Qualquer um poderá se conectar de qualquer
lugar, com qualquer dispositivo, a qualquer
hora.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
A rede será invisível.
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que princípios tinha a internet?[kleinrock, ucla, 1968]
1.em todo lugar,2.acesso permanente,3.sempre ligada,4.qualquer lugar,
dispositivo, tempo...5.e... invisível.
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construção?
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infra-estruturaserviços
aplicações
webSrádio
telefoneemeioTV
cinemacelular
jornal
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por que deu CERTO?
comunicação e interação rápida, barata, fácil, ampla.
entre seres humanos.
BEST EFFORTBETA EFFORT
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o mundo [a internet]
ainda está em modo
BETA
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será que...
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A
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internet
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resolveu tudo?
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não, mas...
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[mary meeker, morgan stanley, dec 2006]
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resumir,atéaqui?
dá pra
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e a próxima plataforma
o mundo todo vai
de programaçãoestar em rede...
é ainternet!
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NÃO?simples,
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silvio meiratv
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a nossaa sua TV.
TV
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redea nossa
de anúncios
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mas e ocerto.
futuro?
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http://expositions.bnf.fr/utopie/feuill/index.htmVillemard, 1910. Chromolithographie Paris
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por queerramos tanto?...
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ondeestamos?
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pra onde
vamos?
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pra rede
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onde seu negócio é uma
comunidade
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comunidade quedesenvolve [novos]produtos e serviços
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onde VOCÊ é o
programador
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programador?
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rede:rápidaubíqüamóvelpessoal
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NEWSpaper?
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Social Media * Users and Broadband Penetration Worldwide, 2007 - 2012
Note * = MySpace, Facebook, YouTube, and FlickrSource: Strategy Analytics “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” Dec. 12, 2007
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ebook Sales
Source: International Digital Publishing Forum
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meios...
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Japan’s StoryThe Number One Selling Book In Japan is a Mobile Phone Book
Books are composed on phones, Published on Phones, and Read on PhonesPrimarily Female Tech Savvy Reader who has not read a print book
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meios...
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http://www.slashgear.com/metallica-to-release-death-magnetic-album-as-dlc-for-gh-iii-iv-1612583.php
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Spectatorial “experience” is passive, mesmeric, undiscriminating, and therefore not conducive to the refinement of the critical faculties: logic and imagination, linguistic precision, historical awareness, and a capacity for long, intense absorption.
These—and not the abilities to compute, apply or memorize— are the true desiderata of any higher education, and it is critical thinking that can best realize them.
Miller (1998)
queremosparticipar?
devemosparticipar!
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meios...
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Microsoft's Xbox 360 users will soon be able to stream thousands of movies over the Internet, thanks to one of the several bold new interactive initiatives and online retail partnerships unveiled Monday at the annual Electronic Entertainment Expo (E3) in Los Angeles.
During a large-scale interactive onslaught, key Microsoft executives
unveiled a new reinvented "experience" for the console, an exclusive partnership between Xbox LIVE and DVD rental providers Netflix, and deals with NBC/Universal and NBC for downloadable entertainment content.
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meios...mais normais...
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inovação é...
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cultura
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cultura = [qualquer]
transmissão [situada] de informação entre
seres humanos
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e a bbc?
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Click to edit Master titlestyleThe BBC’s 15 Web Principles
Tom LoosemoreBBC Future Media & Technology
13th March 2007
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Fifteen is too many…
…here’s Five:
• Straightforward– (simple, uncomplicated)
• Functional– (usable, useful)
• Gregarious– (sociable, participatory)
• Open– (exposed, unguarded)
• Evolving– (emergent, growing)
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isto é...
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Technology is shifting power away from the editors, the publishers, the establishment, the media elite.
http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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Now it’s the people who are
taking control.http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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já viu...curvasassim?
a gente
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sempre mudamo estadodas coisas
exponenciais
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e tem
muito mais...
http://www.wired.com/wired/archive/14.07/murdoch_pr.html
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redes!
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disso tudo...será queno meio
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=artista
mongeCOPISTA?
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sim?...
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NÃO
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por fim...onde estamos?
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ciclo de vida de informação
capturaarmazenamento
apresentação
distribuição
recuperação
análiseprocessamento
segurança
preservação
transformação
relacionamento
privacidade
consistência
terminação
visualização
geração
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=TICs 2.0 mudança
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mude
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Se você não gosta de mudança, vai
gostar ainda menos de irrelevância.
General Eric Shinseki, former Chief of Staff, U. S.
Army
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silvio lemos [email protected]