zoe ong - resume

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Zoë Ong 171 Erskine Avenue #501 - Toronto ON M4P 1Y8 / (647) 923 1141 / [email protected]

I am seeking new opportunities and ways in which to apply myself, constantly seeking out challenges in the digital marketing world in which to conquer. K E Y S K I L L S E-mail marketing Project management Database management Web development

• HTML • HTML5 • Wordpress • Joomla • PHP

UX development Social media marketing Segment marketing SEO & SEM Google Analytics A/B testing XML SQL Eclipse CSS Javascript K E Y S T R E N G T H S Communications planning Wireframing CRM systems

• Campaign Monitor • Vertical Response • Constant Contact • Sharp Spring

Responsive/mobile design Marketing report development Brand strategy O T H E R Full understanding of CANSPAM regulations Winner of the RBC Next Generation Innovator challenge in 2014 Willing to travel as apart of job requirements

C A R E E R H I G H L I G H T S D I G I T A L M E D I A M A N A G E R at BAM Toronto, ON ▪ 2014 to present Driv ing new init iat ives within the organization, such as personalized content and marketing automation. Created unique user flows to better direct the user experience on client websites. Created and maintained cl ient marketing road maps to ensure proper adherence to branding across different marketing platforms. Provided communications plans unique to each project to better engage registrant databases to prepare for the launch of a project, and through different launch phases. Drove the development of key new onl ine tools used to create personalized content on a website. Set the guidelines by which would change the user experience based on user behaviour. Created and launched al l mult i -p latform eBlast campaigns for clients as well as all associated campaign reporting. M A J O R A C H I E V E M E N T S + Created several user experience models to direct segmented users to

better direct the way in which they interacted with the website + Created all marketing automation workflows that were used to trigger

personalized user experiences + Drew up roadmaps of how personalization and marketing automation

would be executed from phase to phase of a project launch + Merged, created, and maintained several client databases, as well as

spearheading all integration efforts between different CRM systems for projects involving multiple clients

+ Created site wireframes, as well as helped with the development of navigational functionality within client websites

+ Deployed all digital marketing eBlasts for clients + Conducted an analysis of all existing websites and identified major areas

of improvement across each + Analyzed databases to provide insightful information regarding the user

base, and how they interacted with their web experience

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WEB D E V E L O P E R & E -‐ M A RK E T I N G S P E C I A L I S T at GUIDELINES ADVERTISING Toronto, ON ▪ 2012 to 2014 Responsible for the implementation of digital marketing strategies for major clients within the firm. Managed an internal team and coordinated with external consultants. Built and maintained websites in multiple formats. Provided marketing expertise to clients in meetings and served on a panel for the interviewing process for clients. Led projects in the design and implementation of both digital and traditional media means. Developed a new leads system for data collection in-‐house. Developed a new e-‐marketing campaign system. Involved in the redesign of over 5 corporate websites. Working with account managers to co-‐ordinate a client’s online presence. + The new digital campaign system that was introduced went to produce over $100,000 in new revenue for the

firm in its first year + Implemented a process that brought all hosting in-house, and effectively saved the firm over $30,000 a year in

hosting fees + Built a new corporate website for Tiffany Park Homes, Urbancorp, Senator Homes, and other clients with a focus

on SEO and updated tracking features + Developed e-mail strategies for several clients to successfully launch new projects + Deployed all digital marketing eBlasts for clients + Managed and helped to launch a new client, Fernbrook Icon Estates, and coordinated the website, brochure, and

e-mail marketing plan associated with it + Generated a new form of digital media reporting for the firm to present to clients + Coded and debugged HTML, Javascript, PHP, Wordpress A C C O UN T M AN A G E R at ITRAC MEDIA Toronto, ON ▪ 2010 – 2012 Responsible for the training and implementation of a cloud-‐based lead tracking e-‐marketing and customer relations management system across all clients. Setting up and maintaining new accounts. Building HTML code-‐compliant templates. Maintaining CRM databases. Deploying web advertising campaigns. Used WHM and CPANEL forms to maintain websites. Coordinated the transfer of databases across formats. Created monthly data reports utilizing information from Google Analytics. Assisted in the integration of third party software with the marketing software system. Creating information guides, training guides, and a standard of best practices for the firm. + Worked hand in hand with ScotiaBank in implementing a new e-mail marketing system for its private investments

department + Investigated best practices in relation to banking securities and e-mail marketing + Lead the training procedures and implementation of all materials pertaining to the newest iteration of the

software (version 3.0 at the time of employment) + Build several sales flow processes for clients + Successfully passed clients through the requirements and testing processes of becoming Returnpath Certified E D U C A T I O N BACHELOR OF COMMERCE (B.COMM.) from the University of Ottawa/City University of Hong Kong (2006-2010) Specialization: International Marketing L A N G U A G E S ENGLISH Speaking – Native Written – Native FRENCH Speaking – Intermediate Written – Beginner

zoe ong - resume

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