sim twitter pres spreenkler 04-06-10

8/9/2019 SIM Twitter Pres Spreenkler 04-06-10

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Using Twitter for Business. Benefits, Challenges.

Presented by Steve Glynn : Executive Director, Spreenkler


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WHAT IS SPREENKLER? CREATIVE SERVICES firm thathires college students. then puts them to work on REAL PROJECTSwith REAL CLIENTS to build their PORTFOLIO, NETWORK and

CAREER in southeastern wisconsin.


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WHAT IS SPREENKLER?


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WHAT IS SPREENKLER?


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WHAT IS TWITTER? Social networking and microbloggingservice that enables users to send and read messages known astweets. Tweets are text-based posts of up to 140 characters

displayed on the author's profile page and delivered to the author'ssubscribers, known as followers. Authors can restrict delivery to

those in their circle of friends or allow open access. - Wikipedia
http://en.wikipedia.org/wiki/Character_(computing)http://en.wikipedia.org/wiki/Character_(computing)http://en.wikipedia.org/wiki/Text-based_(computing)http://en.wikipedia.org/wiki/Text-based_(computing)http://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Microblogging


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WHAT IS TWITTER?Text over the Internet, mobile devicesand third party apps.


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OMG! People are Tweeting after sex?!


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HOW DOES SPREENKLER USE TWITTER?> Convey Culture> Recruit Employees

> Stay Connected To Milwaukee> Awareness and Outreach


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HOW DOES SPREENKLER USE TWITTER?


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HOW CAN TWITTER BE USED IN BUSINESS?1. Organizational Intelligence2. Customer Service

3. Engaging Potential Customers4. Lead Generation


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ORGANIZATIONAL INTELLIGENCE.


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ENGAGING POTENTIAL CUSTOMERS.


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CUSTOMER SERVICE.


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LEAD GENERATION.


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Presented by Steve Glynn, Executive Director, Spreenkler LLC. Confidential and proprietary.

Social MediaListening

LandingSubscribe / Share

SubscriberDatabase

Text Messages

Email

Blog

Social MediaConnections / Discussions

CustomerQuestions

Social Media Users

- 63% use same email for

social media alerts.

- Check email 4x/day.

Source: Emarketer

59% of people shareemail.

Source: Blue Sky Factory


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CHALLENGES FOR BUSINESS.> Platforms / Devices> Speed

> Enterprise


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If youre afraid at the thought of your employees talkingto your customers, youve hired the wrong people.

Brian KalmaDirector of Web Strategy and User Experience, Zappos


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KEEPING UP WITH INFORMATION.

wiki.kenburbary.com


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wiki.kenburbary.com

go2web20.net


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go2web20.net


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Steve Glynn | 262-353-6562 | [email protected]

Thank You!

sim twitter pres spreenkler 04-06-10

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