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8/11/2019 robinhoodpptfinal-1352899776467-phpapp01-121114073113-phpapp01 (1)

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Robin Hood

Case Study

Gesto Estratgica e Comercial

Elaborado por:Joana Paulo n 72455 Mestrado Integrado em Engenharia Biomdica

Joana Correia n 62844 Mestrado Integrado em Engenharia Fsica e TecnolgicaMarta Ornelas n 62840 Mestrado Integrado em Engenharia Biomdica

Sal Costa n 72408 Mestrado Integrado em Engenharia Biomdica

Lisboa, Outubro de 2012


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Executive Summary

Kill Sheriff

Dismemberment of the Group

Geographic expansion

Recruitment controlled

Help of Barons

Common Objective

Loyalty

Efficient logistics

Strategic Plan Structure

STRATE

GY

SUCCESS

FACTORS


3/13

Introduction

Revolt ofRobin Hood

TrainingGroup

Uncontrolledgrowth of

group

Economic riskmanagement

Alternativeroutes for the

rich ones

Setting ratesfor everyone

Sheriffempowerment

SWOT


4/13

Market Definition - Segmentation

Mugged People in Sherwood

Marketers

Richpeople

Market Segmentation:specific group of consumers who haveneeds and / or similar features


5/13

Analysis of the External Environment

Entry of newcompetitors:

very low

Substituteproducts or

services: verylow

Negotiationpower of

customers:Medium

Powernegotiation ofsupplier: high

Rivalry among

competitors: toohigh


6/13

Internal Environment Analysis


7/13

Analysis of the Competitive Position

of the Company/Organization

SCF - Sucess Critical Factors

Robin Hood was a good leader;

Popularity Rob fromthe rich and give to the poor;

Experience in training new recruits and stoling travelers;

The bands organization in departments;

Groups location;


8/13

SWOT

Analysis

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9/13

Robin Hood andhis band

Definition of Strategy

Fig.2: BCG matrix,

*Picture edited from appointments theoretical classes 2012-2013, chapter 3, strategic management;


10/13

Recommendations and conclusions

The current strategy must be changed!

Human Resources need to bereconsidered

A new recruitment process

Focus on training of the group

The internal structure should be adapted

to new challenges


11/13

Conclusions and Recomendations

ExecutiveDirector

Finances Cash

OperationManagement

Surveillance

Raids

HumanResources

Recrutment

Training

Logistics

Feeding

Farming

Buyingproducts

Shelter


12/13

Recommendations and conclusions

Help theBarons restoreKing Richard to

power

Kill The Sheriff


13/13

Thank you for your attention

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