pablo guaglianone
TRANSCRIPT
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Los origenes de la TV
En Vivo…
…a todos lo mismo…
… en el hogar…
…para la familia
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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1
Mbps
Reqs velocidad
transmision SD
Era Analogica Era Digital Era de Internet
Servicio Unico
Sobre Red Unica
Sin Competencia entre
los Proveedores del Servicio
Paquetes de Servicios
Sobre Red Unica
Competencia entre Proveedores de
Servicio de TV/Video
Servicios avanzados sobre
Redes Convergentes
Competencia desde Multiples
Jugadores no Tradicionales
1980 1990 2000 2005 2010 2015
Velocidades
medias de
bajada a los
hogares
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
8
7
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5
4
3
2
1
Mbps
Reqs velocidad
transmision SD
Era Analogica Era Digital Era de Internet
Servicio Unico
Sobre Red Unica
Sin Competencia entre
los Proveedores del Servicio
Paquetes de Servicios
Sobre Red Unica
Competencia entre Proveedores de
Servicio de TV/Video
Servicios avanzados sobre
Redes Convergentes
Competencia desde Multiples
Jugadores no Tradicionales
1980 1990 2000 2005 2010 2015
Velocidades
medias de
bajada a los
hogares
HD&DVR
HD&DVRAdvanced Analog
Digital Cable
tru2way
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Redes Publicas y
Privadas
iTunes
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
The Motorola Media Mobility Barometer, a thought leadership research campaign, was designed to allow Motorola to:
• Challenge traditional thinking and change the discussion around consumer tech models
• Provide new insights that target audiences will find interesting and resonant
• Inform brand strategy and communications
• Serve Motorola’s media, outreach, and marketing needs
• StrategyOne, a global research firm, conducted a 15-minute telephone survey among a representative sample of 3,500 Europeans, age 16-64 across five countries: France (FRA), Germany (DE), Spain (ESP), Sweden (SWE) and the United Kingdom (UK):
– Quotas were established in each market for age, gender and region.– A sufficient sample of respondents across three generations – Millennials (age 16-29), Gen Xers (age 30-44)
and Baby Boomers (age 45-64) – was obtained in order to compare perceptions, behaviors and trends.
• Interviews were conducted from November 13 - December 11, 2009 using the field services of World One.
• The margin of sampling error at the 95% level of confidence is ±1.7 for total respondents (3,500) and ±3.7 for each country sample (n=700).
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Conectividad esuna necesidad
Demanda de Contenido en
cualquier sitio y momento
Necesidaduniversal de
personalizacion
Esferas de Influencia y
Recomendacion
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
61%
75%69% 65%
48% 47%
0%
20%
40%
60%
80%
100%
Europe total Spain UK France Germany Sweden
I expect to be able to access the same content when I’m on the go as I can when I’m at home
D8. Now I am going to read you a list of statements. Please tell me how much you agree or disagree with each.
Agree NET (Strongly/Somewhat)
Men are significantly more likely than women to agree (63% vs. 59%)
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
C1. How frequently do you access each of the following types of content?
62%
42% 42%
20% 15%
18%28%
47%49%
72%
On-demand television
Social media applications
Live television
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
• British consumers want more HD programming54%
• Spanish consumers want more HD programming52%
• French consumers want more HD programming47%
• Swedish consumers want more HD programming42%
• German consumers want more HD programming38%
C6. Please tell me whether you currently watch HD programming and want to watch more.
Want more HD programming NET: “Currently watch HD video content and would like more access to HD programming “and “Do not currently watch HD video content, but am interested in doing so”
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
E3. How interested are you in each of the following?
Interested NET (Very/Somewhat)
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Interested NET (Very/Somewhat)
E3. How interested are you in each of the following?
*
*
*
*
*
*
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Motorola Internal, Telecom I+D, Rev 1 Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007