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Los origenes de la TV

En Vivo…

…a todos lo mismo…

… en el hogar…

…para la familia

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8

7

6

5

4

3

2

1

Mbps

Reqs velocidad

transmision SD

Era Analogica Era Digital Era de Internet

Servicio Unico

Sobre Red Unica

Sin Competencia entre

los Proveedores del Servicio

Paquetes de Servicios

Sobre Red Unica

Competencia entre Proveedores de

Servicio de TV/Video

Servicios avanzados sobre

Redes Convergentes

Competencia desde Multiples

Jugadores no Tradicionales

1980 1990 2000 2005 2010 2015

Velocidades

medias de

bajada a los

hogares

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8

7

6

5

4

3

2

1

Mbps

Reqs velocidad

transmision SD

Era Analogica Era Digital Era de Internet

Servicio Unico

Sobre Red Unica

Sin Competencia entre

los Proveedores del Servicio

Paquetes de Servicios

Sobre Red Unica

Competencia entre Proveedores de

Servicio de TV/Video

Servicios avanzados sobre

Redes Convergentes

Competencia desde Multiples

Jugadores no Tradicionales

1980 1990 2000 2005 2010 2015

Velocidades

medias de

bajada a los

hogares

HD&DVR

HD&DVRAdvanced Analog

Digital Cable

tru2way

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Redes Publicas y

Privadas

iTunes

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The Motorola Media Mobility Barometer, a thought leadership research campaign, was designed to allow Motorola to:

• Challenge traditional thinking and change the discussion around consumer tech models

• Provide new insights that target audiences will find interesting and resonant

• Inform brand strategy and communications

• Serve Motorola’s media, outreach, and marketing needs

• StrategyOne, a global research firm, conducted a 15-minute telephone survey among a representative sample of 3,500 Europeans, age 16-64 across five countries: France (FRA), Germany (DE), Spain (ESP), Sweden (SWE) and the United Kingdom (UK):

– Quotas were established in each market for age, gender and region.– A sufficient sample of respondents across three generations – Millennials (age 16-29), Gen Xers (age 30-44)

and Baby Boomers (age 45-64) – was obtained in order to compare perceptions, behaviors and trends.

• Interviews were conducted from November 13 - December 11, 2009 using the field services of World One.

• The margin of sampling error at the 95% level of confidence is ±1.7 for total respondents (3,500) and ±3.7 for each country sample (n=700).

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Conectividad esuna necesidad

Demanda de Contenido en

cualquier sitio y momento

Necesidaduniversal de

personalizacion

Esferas de Influencia y

Recomendacion

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61%

75%69% 65%

48% 47%

0%

20%

40%

60%

80%

100%

Europe total Spain UK France Germany Sweden

I expect to be able to access the same content when I’m on the go as I can when I’m at home

D8. Now I am going to read you a list of statements. Please tell me how much you agree or disagree with each.

Agree NET (Strongly/Somewhat)

Men are significantly more likely than women to agree (63% vs. 59%)

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C1. How frequently do you access each of the following types of content?

62%

42% 42%

20% 15%

18%28%

47%49%

72%

On-demand television

Social media applications

Live television

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• British consumers want more HD programming54%

• Spanish consumers want more HD programming52%

• French consumers want more HD programming47%

• Swedish consumers want more HD programming42%

• German consumers want more HD programming38%

C6. Please tell me whether you currently watch HD programming and want to watch more.

Want more HD programming NET: “Currently watch HD video content and would like more access to HD programming “and “Do not currently watch HD video content, but am interested in doing so”

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E3. How interested are you in each of the following?

Interested NET (Very/Somewhat)

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Interested NET (Very/Somewhat)

E3. How interested are you in each of the following?

*

*

*

*

*

*

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