Pessoas utilizavam o PC pararealizar tarefas

O papel de TI era garantir queo ambiente funcionasse…

A fronteira entre vida profissional e pessoal era clara

O que mudou??

f

Mais… PCs, dispositivos, apps

Mais… Escolha

Mais… Formas de fazer as coisas

Mais… Diversão

Mais… Conexão. Sempre Conectado...

Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se

integram… Nem sempre atendem a necessidade do usuário…

Mas ela está cada vez mais presente!

Foco na Experiência do Consumidor

Platform + Google

Services

Open source enabling

anything

Varies by

device

Integrated

experiences

Structured to optimize

experience

Consistent with

extensibility

Integrated software

and hardware

Apple controlled

vertical

Apple

defined

Strategy

Ecosystem

Experience

WindowsReimaginado

Units Since Launch of Windows 7 as of March 2012, IDC

Notes:

Numbers are shown in Calendar Year.

X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil

Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil

Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.

15.9 17.2 18.8 20.6 22.2 23.6

0.9 2.6

5.4 7.1

8.6 10.0

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

2011 2012 2013 2014 2015 2016

Mil

lio

ns

X86 PCs

CAGR

(11-16):

+8.3%

TABLETS

CAGR

(11-16):

+63.1%

x86 PCs and Tablets shipments forecast

2011-2016 (in million units)

7.5 7.3 7.1 6.9 6.7 6.6

8.4 9.9 11.7 13.7 15.4 17.0

0.0

5.0

10.0

15.0

20.0

25.0

2011 2012 2013 2014 2015 2016

Mil

lio

ns

Notebook

Desktop

x86 PCs shipments forecast 2011-2016

by Form Factor (in million units)

47%

53%

28%

72%

5.1 5.4 5.7 6.2 6.4 6.6

10.8 11.8 13.1 14.4 15.7 17.0

0.0

5.0

10.0

15.0

20.0

25.0

2011 2012 2013 2014 2015 2016

Mil

lio

ns

Consumer

Commercial

x86 PCs shipments forecast 2011-2016

by Segment (in million units)

32%

68%

28%

72%

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Agilidade

somente