on 296 ing

SPECIAL

México: 20 Years

Nº 260 / JUNHO 2011Nº 275 / FEVEREIRO 2012Nº 260 / JUNHO 2011No. 296 / NOVEMBER 2012

Nº 260 / JUNHO 2011

NEXT EDITION: DECEMBER 12

24 FAST NEWS>

4 A LOOK INSIDE THE RAW MATERIAL MARKET

Aiming to stay ahead of market trends and guarantee business competiveness, the Organization’s companies participated in a workshop organized by Braskem.

8 ODEBRECHT: TWO DECADES IN MEXICO

In 2012, the Odebrecht Organization completed 20 years of operations in Mexico. In this special report, you will learn more about this history and the celebration of the Members who work in the country.

30 YOUNG TRANSFORMING FORCES On October 16, Odebrecht United States

and Braskem America held the inaugural award ceremony for the Odebrecht Award for Sustainable Development.

>

>

Nº 260 / JUNHO 2011No. 296 / NOVEMBER 2012

36 FAST NEWS - AWARDS >

48 FAST NEWS - PEOPLE>

56 FAST NEWS - ENVIRONMENT>

40 THE PATHS TOWARD KNOWLEDGE

To share the experiences lived during the day-to-day at their construction projects, 85 Members from 11 countries participated in the fifth meeting of the Highway Community of Knowledge.

44 COMMUNICATION HEADS TO THE SOUTHERN LOWLANDS In November, the business communicators who are part of the Organization met

in the Bahia Southern Lowlands for the meeting on Image and Media Audit and to learn more about PDCIS.

>

EDITORIAL STAFFODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication TeamResponsible Journalist: Fabiana CabralEditorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São PauloPhone Number: (55 11) 3096-8171Suggestions: [email protected]: www.odebrechtnoticias.com.br

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4 odebrechtnoticias.com.br / no. 296 / november 2012

> PETROCHEMICAL

A Look inside the Raw Material Market

With aims of staying

ahead of market trends

and guaranteeing business

competiveness, the

Odebrecht Organization

companies took part in

a workshop organized

by Braskem about the

perspectives and possible

developments of shale gas

and light tight oil (LTO),

held in October in São

Paulo.

Braskem, Odebrecht, ETH

Bioenergia, Odebrecht

Óleo&Gás and Petrobras

analyzed the development

of these raw materials and

assessed possible scenarios

if the production in the

United States increases.

Tommy Inglesby, from the consulting firm McKinsey & Company, which also heads North American Natural Gas, talked about the strategies and transactions in the gas market

http://www.odebrecht.com

http://www.braskem.com.br

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http://www.oog.com

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5odebrechtnoticias.com.br / no. 296 / november 2012

A Look inside the Raw Material Market

Tommy Inglesby, from the consulting firm McKinsey & Company, which also heads North American Natural Gas, talked about the strategies and transactions in the gas market

Based on the synergistic

development of oil market

studies and analyses, the

Organization’s companies

seek to gain a prospective

overview of the course that

the sector will take over

the short and long term in

order to better define their

strategies.

SHALE GAS AND LIGHT

TIGHT OIL

A hot topic in the

market over recent months

due to the heavy drop

in natural gas prices in

the United States, shale

gas is extracted from the

shale rock found in low

permeability sedimentary

formations.Different from

conventional gas, which

migrates from the rocks

where it was formed to the

reservoir rocks, this non-

conventional gas remains

captured, since the low

permeability makes it

hard for it to escape.This

characteristic made its

extraction impossible for

a long time, a challenge

that was only overcome

using the horizontal well

drilling technique (which

allows for the drilling of the

reserves spread throughout

large geographic areas)

and the advent of hydraulic

fracturing (pumping of a

mixture of water, sand and

chemical products inside

the exploration wells).

When the United States

achieved the technical

and economic feasibility

of the non-conventional

gas extraction, the price of

natural gas became more

competitive due to the

abundant offer.In Brazil,

for example, the price of

natural gas can cost five

times more than in the

United States.

Today, the production

of shale gas in the United

States corresponds to 23%

of the U.S. production

of natural gas and the

projection is that this figure

will reach 50% in 2030.As a

consequence, the increase

in offer causes a reduction

in the price of this raw

material in the market.If

this drop in price persists

for significant volumes

and for long periods, the

United States will attract


even more industries to its

territory that are seeking

to benefit from the low

cost of this product.Major

companies like Braskem,

Shell and Chevron Philips

have already announced

investments in the region of

Texas.

The large explorations of

shale gas are promoting the

recovery of the American

petrochemical industry,

once threatened by the

large low cost raw material

centers in the Middle East.

Besides the United States,

considered a pioneer in

the area, the process for

extracting this type of gas

began in Australia, Europe,

South Africa, South America

(Argentina) and Asia.China

is planning some major

investments in this area by

2015.

Analyzing the potential

of the Paraná River basin

alone, the International

Energy Agency (IEA),

classified Brazil as the 10th

largest shale gas reserve

worldwide.Besides this,

the country is home to the

basin of the São Francisco

River and Parnaíba River,

both sedimentary and with

the potential to turn Brazil

into a major producer of

shale gas.

Aiming to diversify the

supply of the raw material

and reduce price volatility,

Braskem signed a contract

with the U.S. company

Enterprise Products to

receive the raw material

originating from shale gas

> PETROCHEMICAL

Having worked at McKinsey for 17 years, specialist Tim Fitzgibbon discussed the economic market of oil and refinement strategies


in that country.Enterprise

Products will build a unit

for the treatment of shale

gas and its conversion into

petrochemical raw material.

The volume will be enough

to supply 20% to 30% of

the raw material needs at

the Braskem factories in the

United States by the third

quarter of 2015. Besides this

partnership, the company

is investing approximately

US$ 3 billion in the Ethylene

XXI Project in Mexico for

the production of ethylene

through natural gas.

Similarly to shale

gas, non-conventional

oil is also found in low


formations.Examples of

non-conventional oil

include light tight oil (LTO),

shale oil and oil from the

pre-salt ultra-deep waters.

According to the IEA, the oil

corresponds to 33% of the

world’s energy matrix.The

maintenance of this product

as the main energy source

is directly related to the

growth of non-conventional

oil extraction until 2035.

The United States

make it economically

feasible to extract light

tight oil, a hard-to-access

oil that is found in low


formations, where the

resource is captured, and

from where its adjective

“tight” comes from.Even

though not all sources of

non-conventional oil are

successfully explored, the

IEA estimates that this type

of oil should experience a

5% production growth per

year.

Leaders and Members from different Odebrecht Organization companies debated topics associated with the raw material market in Brazil and worldwide


> SPECIAL

Odebrecht: Twenty Years Uniting Forces between Mexico and BrazilOn the evening of

October 25, some 400

people gathered in the

former Convent of San

Hipólito, located in the

Historical Downtown Area

of Mexico City, to celebrate

two decades of Odebrecht

operations in Mexico.

To the sound of Brazilian

and Mexican canons,

leaders and Members of

the Organization, their

families, partners and

clients participated in a

cocktail party and dinner

and had the chance

to learn more about

Odebrecht’s history and

its presence in Mexico

through panels and videos

presented by Mexican

Young Partners. Among

those present were

Bruno Ferrari, Mexico’s

Secretary of the Economy,

representing the Mexico’s

President, Felipe Calderón;

Javier Duarte, Veracruz

State Governor; Marcelo

Odebrecht, President

and CEO of Odebrecht

S.A.; Luiz Mameri,

Entrepreneurial Leader

of Odebrecht América

Latina; Roberto Bischoff,

Leader of Braskem Idesa;

and Francisco Penteado,

Managing Director of

Odebrecht Engenharia

Industrial in the country.

Luis Wyell, responsible

for Odebrecht in Mexico,

opened the event by

thanking everyone

for their presence and

presenting the Young

Partners. “We are proud

to work with these youth,

who will be the future

leaders of Odebrecht,” said

Wyell. “ The young Mexican

professionals stand out

in a very positive way,” he

said. He also reinforced

the Organization’s

commitment to the

country ’s development:

“We have a clear

commitment to Mexico’s

sustainable growth,

generating economic

growth, social inclusion


Odebrecht: Twenty Years Uniting Forces between Mexico and Brazil

Click here and view

the exclusive video from

the event to celebrate

Odebrecht’s 20 years in

Mexico.

and respect for the

environment.”

During his speech, Bruno

Ferrari stated that Odebrecht

is growing with the country

and invests its knowledge

and experience in major

achievements. “With the

company’s trust and work,

our country is growing

Luis Wyell congratulated the work of the Young Partners and all Members of the Organization who work in Mexico

http://odebrechtnoticias.com.br/ON3/edicoes/296/video2/video.html


stronger in the areas of

energy and petrochemical

infrastructure,” said Ferrari.

“During these 20 years

of operations, Odebrecht

promoted challenging

alliances and projects and

continuous development,”

he said. The secretary further

added: “Brazil is very special

to me. What Odebrecht is

doing here is the biggest

demonstration that

Mexico and Brazil can work

together.”

START OF THE

HISTORY

In January 1992, the

countr y ’s National Water

Commission (CONAGUA)

launched the cal l for

tender for Los Huítes,

a project designed to

control the f looding from

the Fuer te R iver, promote

the irr igation of lands in

the State of Sinaloa and

generate electr ic energy.

During this period, some

of the Organization’s

Members had recently

arr ived to the countr y

and received the suppor t

of the f irst local par tner,

Grup o Mexicano de

D esarrol lo (GMD). “Mexico

had a lot of potential for

projects such as subways,

hydroelectr ic power

plants and dams,” said

Carlos Armando Paschoal,

the pioneer, then Countr y

Director and current

President of I lha Pura – a

company that consists of

> SPECIAL

The guests watched a performance by the Mexican Folkloric Ballet, founded by dancer and choreographer Amalia Hernández


Odebrecht Real izações

Imobil iár ias and

Car valho Hosken for the

construction of the 2016

Olympic Games Olympic

Vi l lage in R io de Janeiro.

Odebrecht and GMD

par ticipated in the

bidding process and

were victor ious with

the best technical and

f inancial bid. The two

companies, together

with ICA ( Ingenieros

Civi les A so ciados ) and

La Nacional Compañía

Constructora , formed

the Construtor de Huítes

Mexican Consortium to

install the dam.

Los Huítes was a project

marked by technology

and deadline-related

challenges and high

productivity : it involved

the participation of 8,000

Members during the three

years of construction work

and achieved a world

record in the laying of

concrete, with 250,000 m3

per month. “We introduced

the practices of the Action

Program and Education

Through Work and we

worked with a great deal

of planning,” said Augusto

Roque, then Contract

Manager and currently

Director of Odebrecht

Energia. “ There was a

high level of integration

between Brazilians and

Mexicans,” he said.

From 1995 and 1997,

Odebrecht, Siemens and

OPSA built and expanded

substations and 200 km of

Los Huítes: the project transformed the semi-desert region of Sinaloa into one of Mexico’s largest agricultural producers. At its inauguration, the dam received the name of Luis Donaldo Colosio Murrieta

11


> SPECIAL

energy transmission lines

in five states in the North

of Mexico – Chihuahua,

Durango, Coahuila, Nuevo

León and Tamaulipas. The

El Torreón project was

completed for the Federal

Electricity Commission (CFE).

During 1998, in

association with CIGSA

Construcción S.A., the

company completed the

construction of four housing

rigs and the modernization

of another two designed

for the offshore lodging of

the workers from the state-

owned company Pemex

(Petróleos Mexicanos). The

contract, which is part

of the Cantarell Project,

consisted of the expansion

and modernization of Akal,

Mexico’s largest oil producer

field and one of the largest

in the entire world.

INDUSTRIAL

PLANTS AND

HYDROAGRICULTURAL

PROJEC T

From 2005 to 2011,

working in partnership

Augusto Roque participated in the first project in Mexico: “I am certain that Odebrecht will still do many things in the country.”

Carlos Armando Paschoal was the first Member to arrive to the country. “The Mexicans are very creative and supportive, are enthusiastic and have a high level of production capacity.”

with the Spanish company

Técnicas Reunidas and the

Mexican company Río San

Juan Group, Odebrecht

completed the activities

for the modernization


General Lázaro Cárdenas Refinery: the EPC contract included the completion of engineering, provisioning and construction services

of the General Lázaro

Cárdenas Refinery – Latin

America’s oldest complex,

installed in 1906 – in the

State of Veracruz.

The refinery received

investments of US$

4 billion and had its

production capacity

increased to 250,000

barrels per year. Its

reinauguration occurred

in July 2011 with the

presence of Mexico’s

President, Felipe Calderón,

who stated during the

ceremony that the

complex will become the

most modern in Latin

America: “ The project

was more than a simple

remodeling, since it is a

new refinery,” said the

president.

Vito Facciolla, Contract

Director at Odebrecht

Engenharia Industrial,

revealed that 11,000

Members worked on

the construction. “Of

Vito Facciolla: “Odebrecht is a Mexican company that is young and has the potential for growth.”


that total, 6,000 were

Odebrecht professionals,

with 98% of Mexicans

and only 2% Brazilian and

Spanish,” said Facciolla.

“ The three different

cultures interacted

naturally,” he said.

In the State of

Michoacán in 2007, the

Odebrecht América

Latina teams arrived to

the city of Nueva Itália

to install the Michoacán

Hydroagricultural Project

> SPECIAL


The Michoacán Hydroelectric Power Plant Project was chosen by the Obras magazine with one of the three most important infrastructure projects undertaken in the country in 2011, and won the second place in the Obras Cemex-México 2012 Award

Jorge Gavino: “We work with 17 Young Partners that, after the conclusion of Michoacán, were directed to other Odebrecht projects in the country.”

in the region known as

Tierras Calientes (“Hot

Earth”) which has fertile

soil and a good climate

for agriculture.

Consisting of a dam

that is 89 meters high and

268 meters in extension,

with the capacity to store

100 million m3 of water,

and a gravity channel

system, the project was

created to resolve the

issue of the scarcity of

the offer of water from

the region through the

storage and controlled

distribution of water

resources. Completed in

2011, the system supplies

water for 12,500 hectares

of land, benefits indirectly

other 12,500 hectares

and produces 4.5 MW of

energy. The star t of the

irr igation generated the


growth of the production

areas from 10,000 to

18,000 hectares.

On Februar y 2012,

the Michoacán State

Governor, Leonel Godoy

Rangel – together with

mayors, members of

congress and senators –

took par t in the closure

of the gates for the

dam cal led Centenário

de la Revolución

Francisco J . Múgica . “ The

construction work is

being completed with

92% local labor at al l

levels of operation, and

the number of direct

work oppor tunit ies

reached 1,500,” said

Jorge Gavino, Contract

Director.

ETHYLENE XXI:

TRANSVERSALITY

In the State of Veracruz,

in the industrial region

of Coatzacoalcos, the

joint venture formed

by Braskem and

Idesa is completing

the installation of a

> SPECIAL

Farmers from Nueva Itália, Lucio Casillas, Roberto Calderon and Gabriel Valencia. “During the dry period, we went more than 40 days without water,” said Calderon. “Today, we can once again plant rice and sugarcane.”

petrochemical complex

with the capacity to

produce more than

1 million tons of

polyethylene per year.

Currently, 70% of the

product is imported

from the United States.

“Ethylene XXI is one of

the largest examples

of transversality at the

Organization, involving

the operations of

Odebrecht América Latina,

Odebrecht Engenharia

Industrial, Foz do Brasil

and Braskem on the

same project,” explained

Roberto Bischoff, Leader

of Braskem Idesa.

The association of the

Brazilian and Mexican

petrochemical companies

was established in 2010

after they won the

Pemex bidding process

for the supply of ethane

gas, with a 20-year

contract. “We seek to

balance the Braskem raw

material matrix between

naphtha and gas, with

the latter acquired at

a lower cost and more

17

competitive,” said Stefan

Lepecki, Project Director.

“It is Braskem’s f i rst

international greenfield

project,” said Cleantho

Leite, Commercial and

Business Development

Director.

The f irst phase, the

ear th level ing, was

f inal ized in October

2012 two months ahead

of t ime. According to

Luiz Gordi lho, Contract

Director at Odebrecht

América Latina, the

transpor t of 7.5

mil l ion m 3 of ear th was

completed in just s ix

months. “ With the teams’

commitment, incentive

toward productivity

star t ing with the second

month of construction

work , sol id relationship

with the local

communities and Safety,

Health and Environment

programs, we were able

to del iver ahead of

schedule and cut costs,”

said Gordi lho.

For the second phase,

Roberto Bischoff, Leader of Braskem Idesa, and José Luis Uriegas, General Director of Idesa: partnership between Brazil and Mexico for the Ethylene XXI Project, the largest petrochemical investment in the country

the construction of the

complex – which includes

a cracker plant, two high

density polyethylene

plants, one low density

polyethylene plant and

uti l i ty supply systems –

there was the contracting

of the joint venture

formed by Odebrecht

Engenharia Industr ial

( leader) , the I tal ian

company Technip and the

Mexican-American group

Ica Fluor. The value of the

EPC contract is US$ 2.7

bi l l ion.

The teams involved

wil l complete the

project through several

different operational

centers located in

Nanchital and Mexico

City (Mexico) , Rome

( I taly) , Lyon (France) and

Rotterdam (Holland).

“ The companies

complement one another

and we wil l guarantee

the per formance of the

process and production,

respecting the condit ions

of environmental

sustainabil ity,” said

Eduardo Rozendo,

Contrac t Direc tor.


“ In 2015, with

the star tup of the

complex, we want

to be recognized as

the main suppl iers

of polyethylene

in Mexico,” said

Rober to Bischoff.

“ We wi l l be par t of

the new investment

real i ty in the

countr y,” he said.

Click here to

learn about the

first phase of

the Ethylene XXI

project – the

earth leveling.

> SPECIAL

Ethylene XXI involves the generation of 8,000 job opportunities during the construction phase and 3,000 permanent direct and indirect job opportunities



Click here to

view the video

and learn more

about the State

of Veracruz.

AWARDS AND

DISTINCTIONS

In 2012, Odebrecht

earned the distinction

of Socially Responsible

Company for the fifth

consecutive year, granted

by the Mexican Center

for Philanthropy, and was

considered for the fourth

consecutive year one of

the 100 Best Places to

Work in Mexico according

to the Great Place to Work

Institute.

Luis Wyell, the professional responsible for Odebrecht in Mexico: “Our transversality between the businesses is the differentiating force.”



> SPECIAL

ODEBRECHT MEXICO: 20 YEARSThe event gathered Members, partners and clients


ODEBRECHT MEXICO: 20 YEARSThe event gathered Members, partners and clients

Odebrecht: 20 Years of Operations in

Mexico

1992 1995 1998 20112005 2007Los Huítes DamThe first contract in Mexico was the construction of the Luis Donaldo Colosio Murrieta Dam, known as Los Huítes, in the State of Sinaloa in the country’s Northwest region.

The construction project was commissioned by the country’s National Water Commission (CONAGUA) to control the flooding of the Fuerte River and promote the better use of lands for agriculture. The project, which included irrigation channels and a hydroelectric power plant, transformed the semi-desert region into one of the country’s largest agricultural producers.

The partners on the project included Ingeníeros Civiles Asociados (ICA), Grupo Mexicano de Desarrollo (GMD) and La Nacional Compañía Constructora.

El Torreón Transmission LineFrom 1995 to 1997, Odebrecht worked in partnership with Siemens and OPSA to construct and expand 200 km of energy transmission lines in five states located in the country’s Northern region. The construction project was contracted by the Federal Electricity Commission (CFE).

Cantarell RigIn association with the company CIGSA Construcción S.A., Odebrecht built four housing rigs and modernized another two, designed for the offshore lodging of the Pemex workers.

The Cantarell Project consisted of the expansion and modernization of the production from Akal, Mexico’s largest oil production field and one of the largest in the entire world.

General Lázaro Cárdenas RefineryThe modernization of the refinery was completed from 2005 to 2011 in Minatitlán, in the State of Veracruz, to boost the oil refining capacity, designed to promote Mexican fuel production self-sufficiency.

Contracted by Pemex, the construction project was completed by the consortium formed by Odebrecht and by the companies Técnicas Reunidas and Río San Juan Construcciones (R Group).

Michoacán Hydroagricultural Project (PHM)PHM, completed from 2007 and 2011 for the Michoacán State Government in the country’s central region, was created to resolve the problem related to the irrigation of fertile terrains in an arid zone extending 12,500 hectares. The project helped boost the agricultural productivity and improve the living and work conditions of more than 15,000 families. The work included the construction of a dam, two channels and a hydroelectric center.

The project received the award for “Construction Project of the Year 2012,” granted by the magazine Obras, as one of the three most important developments from 2011.

Ethylene XXIThe Ethylene XXI Project, undertaken by the Braskem Idesa joint venture in Nanchital, located in the State of Veracruz, is the company’s largest investment abroad, with a value of US$ 3.3 billion.

The construction of the petrochemical complex – which will have a production capacity of more than 1 million tons of polyethylene – was initiated in 2011 and is under Odebrecht’s responsibility together with the companies Technip and ICA Fluor.

The startup of the complex – which consists of an ethane cracker plant, two high density polyethylene plants, one low density polyethylene plant and a utilities unit – will occur in 2015.


> FAST NEWS

On October 25, Odebrecht Angola

signed a contract for the construction

of a 125-house condominium in the

neighborhood of Talatona, in Luanda,

60 units of which are designed for Esso

Angola, a North American oil company,

and the remaining ones designed for sale

to other oil companies.

The houses will be installed on

a 140,000-m2 terrain located near a

shopping center and schools. “We are

pleased with the location, it is ideal,”

said the General Director of Esso Angola,

Stephane De Mahieu. “We appreciate the

fact that the company works with us.

I hope that together we can complete

some great work, and we are excited

about the next two years,” said De

Mahieu.

In addition to the 380-m2 houses,

the contract includes the construction

of gatehouses (social and service),

tennis courts, a party hall, fitness gym,

multisport court, adult and children’s

pools, a playground, running and bicycle

path, barbecue pit and green area that

extends 62,000 m2. The contract will be

concluded in February of 2016 and the

construction work will generate 2,000

direct job opportunities.

A New Project in Angola

Teams from Odebrecht Angola, Esso Angola and Sonangol Concessionaire signed the contract to build homes in Luanda

http://www.odebrecht.com/en/businesses-and-interests/africa-emirados-portugal


November 14 marked

the signing of a Brazilian

National Economic and Social

Development Bank (BNDES)

financing contract for the

Manduriacu Hydroelectric Power

Plant Project in Ecuador, currently

being built by Odebrecht

América Latina, in the amount

of US$ 90.2 million.

With the presence of Luiz

Eduardo Melin and Luciene

Machado, respectively Director

and Head of the Foreign Trade

area at BNDES, Rafael Poveda,

Ecuador’s Coordinating Minister

of Strategic Sectors, and Horácio

Sevilla, Brazilian Ambassador to

Ecuador, the event marked the

successful conclusion of several

months of negotiation between

the financial institution and

Ecuador’s Ministry of Finances.

Representing Odebrecht at

the meeting were Rogério

Ibrahim, Mário Augusto da

Silva, Alexandre Macedo, Carlos

Napoleão, José Conceição

Santos and Verônica Loján. “The

agreement established with

BNDES is a milestone in terms of

strengthening the relationship

Brazilian Financing for the Hydroelectric Manduriacu, in Ecuador

Representatives from BDNES, the Ecuadorian Government and Odebrecht América Latina at the signing of the contract event

The Manduriacu Hydroelectric Project will boost Ecuador’s electric energy supply capacity

and bilateral cooperation

between the two countries,” said

Rafael Poveda.

The Manduriacu project,

developed by Corporación

Eléctrica del Ecuador (CELEC)

has a total value of US$ 126

million and is located 133

km from Quito, the country’s

capital. The hydroelectric power

plant will add 60 MW to the

national connected system and

is scheduled to start operating

during the last quarter of 2014.

http://www.odebrecht.com/en/businesses-and-interests/latin-america



> FAST NEWS

On November 24,

Odebrecht Realizações

Imobiliárias (OR) official

launched its residential

development in the city of Rio

de Janeiro, Essence, located

on Avenida Abelardo Bueno

in the neighborhood of Barra

da Tijuca, that will have nearly

40,000 m2 of private area

divided into 384 two-, three-

and four-bedroom apartments,

and a General Sales Value (GSV)

of R$ 320 million.

With a privileged location

on a terrain that extends to

the bank of Jacarepaguá

Lake, Essence includes a

space inspired in the world’s

best spas. The Essence Space,

focused on offering services

for well being, includes rooms

for hydrotherapy, massage

therapy, hydromassage, saunas,

fitness, spinning, yoga and a

beauty salon, for a total of 17

items available to residents.

Heated indoor pools with lane

divisions, a barbecue pit, play

room, soccer court and canopy

circuit are among the more

that 20 leisure options offered

by the development. Focus on

promoting interaction with

nature, there is also a forest

for hiking trails and going on

walks, outdoor toys and a space

for picnics.

To Live in Rio de JaneiroThe project adopts

sustainable actions such as LED

lighting in the public areas,

representing savings of up to

90% in energy consumption, the

efficient management of water

use, solar panels for heating

the pool and the use of less

polluting low Volatile Organic

Compound (VOC) paints during

the finish phase. At Essence,

electric vehicles will have special

parking places equipped with

individual meters for recharging

and bicycle racks located to

serve all 384 units.

The development will also

revitalize a 4,200-m2 area

located on its terrain at the bank

of the Lagoon. Through the

replanting of 5,000 native plant

species at the site, including

mangrove, sand bar and swamp

species, the recovery will help

recover the vegetation that has

suffered urban intervention

over the past 30 years. The

initiative will bring back the

native vegetation, local fauna

and promote more quality of

life for the local residents.

To learn more about Essence,

visit: www.essencerio.com.br

Located in the neighborhood of Barra da Tijuca, Essence will have a complex that offers leisure and quality of life to its residents

http://www.orealizacoes.com.br


http://www.essencerio.com.br


With the conclusion of the “Big Lift” (hoisting of

the roof cables), the Fonte Nova Arena has 80%

of its work completed and is now beginning the

excavation to prepare for the planting of the grass.

The Bahia Governor, Jaques Wagner, accompanied

the transition from this stage of the project on

November 10.

The grass, of international quality and standard

and compatible with the equipment that will host

the 2013 Confederations Cup and the 2014, World

Cup, will have vacuum drainage and extend a total

of 9,000 m². The field will extend 105 m x 68 m,

with a distance of 10 m along the sidelines and

12.3 m along the back lines with relation to the

grandstands. The seats will be installed at the start

of December of this year.

Currently, there are 4,050 Members,

including workers, engineers, technicians and

subcontractors, who alternate in three shifts 22

hours per day. More than six service fronts work

at the same time: finishes, electrical, hydraulic

installations and Information Technology (IT) and

side access ramps, among others.

Also underway is the preparation for the

placement of the translucent roof membrane,

together with the construction of the Garage

Building, which currently has 95% of its

foundations finalized. The electrical, hydraulic,

IT and elevator installation phase is already 72%

complete, while the finishes are 81% complete for

the floors and 54% complete for the linings.

Click here to view the 360◦ image of the Fonte

Nova Arena.

Fonte Nova Arena: Grass for the Field

With 80% physical progress complete, the construction project has 4,050 Members, distributed throughout three shifts, who complete 22 hours of continuous work

http://www.arenafontenova.com.br

http://360.io/NsFxZX


> FAST NEWS

To al low those

interested to fol low the

25% physical progress

lef t before completing

the remodeling work at

Maracanã Stadium in R io

de Janeiro, the Maracanã

Rio 2014 Consor tium has

launched a new website.

With improvements to

the visual distr ibution,

more dynamic and with a

new layout, the website

includes a countdown for

the 2014 World Cup.

Each month, besides

the tradit ional photo

gal ler y, the page features

a 360- degree view of

the project. Vis itors

can fol low the project ’s

development from a

new angle and, using

an interactive cursor,

choose the point they

want to see in zoom.

I t is also possible to

f ind more detai led

information, such as

the public capacity and

New Website for Maracanã

New Maracanã remodeling project homepage: the project has 5,500 Members and has reached 75% of its physical progress

technological resources

that wil l be offered at the

stadium.

“ The motive for

changing is to offer our

public, the press, workers,

fans and other niches of

society more organized

and interactive content,”

said Igor Lamy, the

professional responsible

for Communication. “ That

is why we added the

360- degree photos and

countdown bar for the

World Cup,” said Lamy.

Click here to visit the new Maracanã Rio 2014

Consortium website.

http://www.maracanario2014.com.br/


Braskem created a seal for

identifying the resins that maximize its

cl ients’ competit iveness and contr ibute

toward sustainable development. The

Braskem Maxio ® family identif ies the

resins in its por tfol io that offer better

per formance in their applications

through the possibi l i ty of reducing

production costs and generating

environmental gains.

The benefits are obtained thanks

to the continuous evolution of the

resins, preser ving or improving the

mechanical, chemical and optical

proper ties of the f inished products.

The new family was created to improve

the eff ic ienc y of the plastic chain

and reduce the environmental impact

during the transformation process.

The creation of the seal is al igned with

the Braskem 2020 Vision of becoming

the global leader in sustainable

chemistr y, with innovation as one

its pi l lars. During this init ial phase,

11 polypropylene and EVA resins wil l

be par t of the seal, with processing

improvements, such as reduced energy

consumption, boosted transformation

productivity and reduced weight.

In order to guarantee qual ity and

per formance, the Braskem Maxio ®

products wil l a l low for improved

energy use eff ic ienc y ; f inancial gains

through the better use of the main

active ingredients; and economic

gains, with a reduced production

cost. Different tests were conducted

on cl ients, with the monitor ing of

other companies for the val idation

of the results, such as, for example,

the methodology and high precision

equipment val idated by the Mauá

Engineering Institute in such a way

that the data col lected truly ref lected

the real production condit ions.

“ Innovation and energy eff ic ienc y

are the references that indicate

the Braskem Maxio ® seal,” said

Luciano Guidolin, Vice President

of the Polyolef ines Unit . “ I t is with

this sustainable vis ion, al igning

technology, innovation and

per formance, that Braskem seeks to

offer the market a new seal concept

that guarantees a high qual ity product

with superior per formance and

solutions that are increasingly more

sustainable,” explained Guidolin.

Resins with Competitive and Environmental Differentials


30 odebrechtnoticias.com.br / nº 296 / novembro 2012

> AWARDS

Inaugural Edition of the Odebrecht Award for Sustainable Development in the USA

O d e b re c h t U S A

a n d B ra s k e m A m e r i c a

a n n o u n ce d t h at R i ce

U n i ve r s i t y s t u d e nt s

J o a n n a Lu o, We i j i a

S o n g, a n d A l e x a n d e r

Yu e n c l i n c h e d t h e

to p p r i ze re co gn i z i n g

t h e m o s t i n n ovat i ve

s u s t a i n a b l e i d e a t h ro u g h

t h e i n a u g u ra l e d i t i o n

o f t h e O d e b r e c h t

Aw a r d fo r S u s t a i n a b l e

D e ve l o p m e n t i n t h e

U n i te d S t a te s . Wi t h

a d v i s i n g p ro fe s s o r

D r. N e e ra j B h at i a ,

t h e i r w i n n i n g co n ce p t

p re s e n t s a b o l d s o l u t i o n

fo r o i l s e e k e r s ve nt u r i n g

f u r t h e r a n d f u r t h e r o u t

to s e a to t a p d w i n d l i n g

re s e r ve s .

S p a r k e d by a Pe t ro b ra s

re p o r t o u t l i n i n g t h e

c h a l l e n g e s o f s a fe l y

a cce s s i n g c r i t i c a l l y -

n e e d e d o f fs h o re o i l

re s e r ve s , “Ad d re s s i n g

t h e Lo gi s t i c a l C r i s i s o f

O f fs h o re O i l E x t ra c t i o n :

A N e w M o d e l o f Wate r-

B a s e d U r b a n i s m i n

t h e Pre - S a l t R e gi o n

o f f t h e S o u t h e a s t

Co a s t o f B ra z i l ” d e t a i l s

t h e c re at i o n o f a 6 0 0

k i l o m e te r- l o n g c h a i n

o f m a n - m a d e i s l a n d s

w h i c h co u l d s u s t a i n a

p o p u l at i o n o f 5 0 , 0 0 0 .

Th e p o p u l at i o n c a n

ra i s e c ro p s, b u i l d

s c h o o l s , a n d d r i l l o i l –

s e e d i n g t h e grow t h o f a

co m m u n i t y a n d m a k i n g

First place: Weijia Song, Joanna Luo and Alex Yuen, of Rice University

http://www.odebrechtaward.com



31odebrechtnoticias.com.br / nº 296 / novembro 2012

Inaugural Edition of the Odebrecht Award for Sustainable Development in the USA

d r i l l i n g fo r o i l m o re

e nv i ro n m e nt a l l y,

s o c i a l l y, a n d

f i n a n c i a l l y

s u s t a i n a b l e .

J o a n n a

Lu o s a i d t h e i r

co m m u n i c at i o n

w i t h O d e b re c ht a n d

o i l co m p a n i e s h a s h e r

s e e i n g p o te nt i a l fo r t h e i r

p ro j e c t . “As a n a rc h i te c t

i n s c h o o l , yo u j u s t l e t

yo u r i m a gi n at i o n r u n

w i l d ,” Lu o s a i d .

“ S u d d e n l y, we

h ave t h e

co n n e c t i o n s

to p e o p l e

w h o h ave

t h e p owe r

a n d re s o u rce s

to m a k e o u r d e s i gn

a c t u a l l y h a p p e n .”

Th e to p p r i ze gra nte d

t h e R i ce te a m U S $ 4 0 , 0 0 0

i n c a s h , o f w h i c h t h e

s t u d e nt s re ce i ve d

Students at Johns Hopkins University, Jay Choi, Sang Cho and Victor Oh won the second place


U S $ 2 0 , 0 0 0 . U S $ 1 0 , 0 0 0

we nt to t h e i r a d v i s i n g

p ro fe s s o r a n d U S $ 1 0 , 0 0 0

to t h e i r u n i ve r s i t y. I n

a d d i t i o n , t h e s t u d e nt s a l l

o f 1 5 to p ra n k e d e nt r i e s

re ce i ve d a d m i s s i o n to

t h e p ro ce s s to b e co m e

a n O d e b re c h t Yo u n g

Pa r t n e r o r B ra s k e m

As s o c i ate ; s e ve ra l h ave

a l re a d y a p p l i e d.

A to t a l o f 4 2 2

s t u d e n t s re gi s te re d to

co m p e te fo r t h i s ye a r ’s

awa rd, re p re s e nt i n g 4 0

n at i o n a l i t i e s a n d 1 7 3

u n i ve r s i t i e s a c ro s s t h e

U n i te d S t ate s . Cu r re nt l y,

t h e O d e b re c ht Awa rd

i s a l s o p re s e nte d i n

A n g o l a , A rg e nt i n a ,

B ra z i l , D o m i n i c a n

R e p u b l i c , Pa n a m a , Pe r u ,

a n d Ve n e z u e l a .

“ Wh i l e we we re

t h r i l l e d to s e e s o m a ny

yo u n g i n n ovato r s a n s we r

t h e c a l l fo r t h e n e x t b i g

i d e a i n s u s t a i n a b i l i t y,

Nicole Santos, Richard Figueroa and Monica Golike, of North Carolina State University, were placed third

The solemnity of Odebrecht Award for Sustainable Development was held at the Museum of Fine Arts in Houston, Texas

> AWARDS


a n d ce r t a i n l y e x p e c te d

to s e e s o m e re m a r k a b l e

co n ce p t s , t h e w i n n e r s

a n d f i n a l i s t s o f t h e 2 0 1 2

U n i te d S t a te s O d e b re c ht

Awa rd fo r S u s t a i n a b l e

D e ve l o p m e nt s t u n n e d u s

w i t h u n i q u e, p ro m i s i n g

v i s i o n s ,” s a i d Fe r n a n d o

M u s a , re s p o n s i b l e fo r

B ra s k e m A m e r i c a a n d

Eu ro p e.

Th e w i n n e r s we re

u nve i l e d a t a n O c to b e r

1 6 , 2 0 1 2 awa rd ce re m o ny

at t h e M u s e u m o f

Fi n e A r t s , H o u s to n

( T X ) , w h e re N i c h o l a s

N e gro p o nte, fo u n d e r

o f O n e L a p to p p e r

C h i l d , g ave t h e k e y n o te

s p e e c h e n co u ra gi n g

c u r i o s i t y, i m a gi n at i o n ,

p a s s i o n , c re at i v i t y, a n d

t h e a b i l i t y to s e e t h i n g s

f ro m m u l t i p l e p o i nt s

o f v i e w a s i n s t r u m e nt s

o f c h a n g e. M ayo r

A n n i s e Pa r k e r a l s o

a d d re s s e d t h e a u d i e n ce,

h i g h l i g ht i n g t h at

H o u s to n to o t h r i ve s o n

d re a m s, f ro m b u i l d i n g a

p o r t – e ve n t h o u g h t h e

c i t y i s m i l e s away f ro m

t h e o ce a n – to s e n d i n g

m e n to t h e m o o n . I n l i n e

w i t h i t s o rg a n i z at i o n a l

d e d i c at i o n to

s u s t a i n a b i l i t y, O d e b re c h t

co m m i t te d to m a k i n g t h e

awa rd ce re m o ny c a r b o n -

n e u t ra l by p u rc h a s i n g

c a r b o n o f fs e t s fo r a l l t h e

g u e s t s ’ t rave l s .

Th e p ro j e c t s we re

j u d g e d by a p a n e l o f

e x p e r t s f ro m M c G raw-

H i l l Co n s t r u c t i o n ,

H a r va rd U n i ve r s i t y,

Lyd e c k e r D i a z , Co a s t

B u i l d e r s Co a l i t i o n ,

U. S . A r my Co r p s o f

E n gi n e e r s , t h e A m e r i c a n

C h e m i s t r y Co u n c i l ,

t h e P l a s t i c s I n d u s t r y

Tra d e As s o c i at i o n , a n d

Z a c h r y Co n s t r u c t i o n

Co r p o rat i o n . Th e c r i te r i a

fo r j u d gi n g i n c l u d e d

te c h n i c a l co nt r i b u t i o n ,

re a s o n i n g a n d d e p t h , The solemnity of Odebrecht Award for Sustainable Development was held at the Museum of Fine Arts in Houston, Texas


re a l -wo r l d a p p l i c a b i l i t y,

a n d a d h e re n ce to

O d e b re c h t ’s m u l t i f a ce te d

v i e w o f s u s t a i n a b i l i t y

a s a s y n e rg y o f

e co n o m i c d e ve l o p m e nt ,

s o c i a l d e ve l o p m e nt ,

e nv i ro n m e n t a l b a l a n ce,

p o l i t i c a l p a r t i c i p at i o n ,

a n d c u l t u ra l d i ve r s i t y.

A te a m f ro m J o h n s

H o p k i n s U n i ve r s i t y

to o k s e co n d p l a ce ; J ay

C h o i , S a n g k y u n C h o,

a n d Vi c to r H y u n

O h s u b m i t te d

“ Pe g a s u s ( Pa p e r

fo r E d u c a t i o n ,

G row t h , a n d

S u s t a i n a b i l i t y ) ”

w i t h a d v i s i n g

p ro fe s s o r

D r. E r i c a

S c h o e n b e rg e r. Th e te a m

wo n U S $ 1 5 , 0 0 0 fo r

a d d re s s i n g t h e p ro b l e m

o f i n s u f f i c i e n t s c h o o l

s u p p l i e s i n r u ra l Af r i c a .

Th e s t u d e nt s d e s i gn e d

a m a c h i n e t h at u s e s

a gr i c u l t u ra l wa s te a n d

p ro d u ce s

p a p e r, m i x i n g

t ra d i t i o n a l

K o re a n

p a p e r m a k i n g

m e t h o d o l o g y w i t h

m o d e r n m ate r i a l s a n d

te c h n o l o g y.

To t h e H o p k i n s

s t u d e nt s w h o re ce i ve d

t h e awa rd, t h e

s i gn i f i c a n ce o f t h e e ve nt

we nt b e yo n d t h e p r i ze .

Fo r C h o, t h e awa rd

ce re m o ny a s s u re d h i m

t h at t h e re i s a fo r u m

fo r h i s i d e a s to b e

re co gn i ze d.

“ We g o t to m e e t a

l o t o f p e o p l e , a l l k i n d s

o f p e o p l e : re p o r te r s ,

m e d i a , a n d C E O s f ro m

a to n o f d i f fe re nt

co m p a n i e s . I t wa s a

> AWARDS

David Peebles, Odebrecht, and the winning students: engineering as a force for positive change


re a l l y g o o d e x p e r i e n ce

to re a l i ze t h at fo r u s ,

a s s t u d e n t s , co m i n g u p

w i t h a n i d e a c a n a c t u a l l y

m a k e a d i f fe re n ce.

A n d t h at t h e s e p e o p l e

a p p re c i a te , a n d a re

a l l ve r y i n te re s te d i n

e d u c a t i o n ,” C h o s a i d .

Th i rd p l a ce we nt to

N o r t h Ca ro l i n a S t ate

U n i ve r s i t y s t u d e nt s

M o n i c a G o l i k e , R i c h a rd

Fi g u e ro a , a n d N i co l e

S a nto s , w h o s u b m i t te d

“ R e c yc l a b i l i t y o f

O i l Co nt a m i n ate d

Ca rd b o a rd ” w i t h

a d v i s i n g p ro fe s s o r D r.

M e l i s s a Pa s q u i n e l l i .

Th e i r p a p e r e x p l o r i n g

n e w ways to re c yc l e t h e

1 . 2 b i l l i o n p i z z a b oxe s

u s e d i n t h e U. S e a c h

ye a r wo n t h e s t u d e nt s

U S $ 1 0 , 0 0 0 .

Fl o r i d a I nte r n at i o n a l

U n i ve r s i t y

re p re s e nt at i ve s D r.

S u s a n J ay a n d D r.

A n d re s Tre m a nte we re

a l s o p re s e nt to re ce i ve

a s p e c i a l re co gn i t i o n , a s

t h re e s e p a rate gro u p s

o f s t u d e nt s s u b m i t te d

e nt r i e s t h at ra n k e d

o n 4 t h , 5 t h , a n d 6 t h

p l a ce. “O d e b re c ht ’s

v i s i o n i n p rov i d i n g

s i m i l a r o p p o r t u n i t i e s to

yo u n g m i n d s a c ro s s t h e

co u nt r y e n s u re s a ro b u s t

p i p e l i n e o f e n gi n e e r i n g

a n d a rc h i te c t u ra l t a l e n t

t h at w i l l l e a d t h e way i n

s i gn i f i c a nt co nt r i b u t i o n s

towa rd n at i o n a l

a n d g l o b a l e n e rg y

c h a l l e n g e s ,” s a i d D r. J ay.

“ Th e s e awa rd e nt r i e s

a re s n a p s h o t s o f w h at

t h e f u t u re co u l d l o o k

l i k e i f we h a n d e d t h e

re i n s to t h e s e e m e rgi n g

l e a d e r s ,” s a i d G i l b e r to

N e ve s , D S - U S A . “ I h ave

n o d o u b t t h at we w i l l

co nt i n u e to s e e gre at

t h i n g s f ro m t h e s e

s t u d e nt s .”

Check out the video of the first edition of Odebrecht Award for Sustainable Development in the United States.Explore the site of the award and get inside of the 2013 edition.

David Peebles, Odebrecht, and the winning students: engineering as a force for positive change




> FAST NEWS - AWARDS

During the 10th edition of the International

Civil Construction, Public Works, City

Planning and Architecture Equipment and

Material Fair “Projekta by Constrói Angola

2012,” held from October 25-28, Odebrecht

Awarded Sustainability Actions

Justino Amaro, responsible for Institutional Relations at Odebrecht Angola, received the Sustainability Award, representing the company

The Angola Minister of Construction, Fernando Fonseca, opens the fair

Angola received the Sustainability Award

for the quality of its social responsibility

programs, which have contributed

toward the country’s economic and social

development.

During the event, which included the

participation of 380 exhibitors, Odebrecht

also received the Special Award for

its continuous, active and dynamic

participation during all editions of

Projekta by Constroi Angola, the largest fair

in the civil construction sector.

In its 72-m2 stand, Odebrecht Angola

presented the contributions in different

areas toward the country’s development

during its 28 years of local operation. The

space received several different visitors,

including the Minister of Construction,

Fernando Fonseca, and Governor of

Luanda, Bento Bento. “Odebrecht is our

partner,” said Bento. “Here, I feel at home.”

Eduardo Badin, Contract Director at the

Luanda Expressways Project, represented

the company at the “Angola: 10 Years

to Construct the Future”, in which he

presented the contributions of Odebrecht

in the development of the country,

beyond the actions of environmental

responsibility.




For the third consecutive year,

Braskem was elected one of the

21 model companies in corporate

social responsibility by the Exame

Sustainability Guide, during an event

held on November 7 in São Paulo. It

is the fourth time that the company

has been listed in the guide. During

the 13th edition of the award,

Braskem was the highlight for

assuming the challenge to reduce

the water consumption at its units

to a level below that verified in

2002.

The Exame Sustainability

Guide arrived to newsstands

on November 22, revealing the

figures that show the importance

of sustainability in the economy:

of the 170 companies that signed

up this year, 93% seek to engage

suppliers and clients with their social-

environmental responsibility activities;

91% adopt practices to eliminate

discrimination in the workplace; and

88% have a board position for dealing

with issues associated with the topic

with the presidency through a direct

channel.

For Jorge Soto, Sustainable

Development Director at Braskem,

being among the 20 model

companies for the fourth time is a

source of pride for everyone. “The

selection process, undertaken by

the Getúlio Vargas Foundation,

is rigorous in its evaluation and

very similar to the model used

by the BOVESPA to make up

the Corporate Sustainability

Index portfolio,” said Soto. “This

process, therefore, is important for

identifying where we can improve,

and in this way, developing actions

for consolidating our path toward

achieving global leadership in

sustainable chemistry,” he said.

The main evaluation criteria

included: the economic dimension,

innovations that reduce negative

environmental and social impacts

and measures designed to fight

corruption; the social dimension,

commitments and practices for

eradicating child and forced labor

and the adoption of criteria for

qualifying, selecting and monitoring

suppliers; the environmental

dimension, environmental

management commitments and

practices; and the overall dimension,

commitment, governance, planning

and management in the area of

sustainability.

A Model Sustainable Company



> FAST NEWS - AWARDS

André Vital, President

and CEO of Odebrecht

Infraestrutura for the

Bahia and Sergipe markets,

was honored with the

title of Honorary Member

of the Brazilian Air Force.

The title was granted by

Lieutenant General, Luis

Antonio Pinto Machado,

during a ceremony held on

November 5 at the Salvador

Air Base (BASV). Each year,

during the celebrations

for the base’s anniversary,

the honor is granted to

citizens who have helped

strengthen the Aeronautical

operations within the

community.

BASV became one

of the most important

for the country after

the announcement that

it would become the

operational headquarters

for the most modern P3 AM

Orion patrol planes, which

will be responsible for the

surveillance of the entire

Brazilian nautical border,

primarily after the discovery

of the pre-salt area. There

will be nine aircraft of this

Brazilian Air Force Pays Tribute to Member

André Vital, from Odebrecht Infraestrutura, was honored for his contribution toward strengthening the Aeronautical operations together with

model, four of which are

already operating. The five

remaining ones are in the

final phase of assembly at

the Boeing base in Getafe,

located in Spain. The

plane is one of the world’s

most modern and has 16

hours of flight autonomy,

meaning that it can travel

to Angola and back without

the need to refuel. During

the ceremony, one of the

aircrafts performed swoop

flights over the crowd

present.

Besides Vital, three

more civilians received the

tribute: Hélio Jorge Oliveira

Paixão and Luiz Fernando

Bastos Figueiredo, Police

Chief and Bahia Civil Police

Investigator, respectively,

and Joselito da Silva

Correia, Federal Revenue

Department Chief.

http://www.odebrecht.com/en/businesses-and-interests/infrastructure



On November 7, Odebrecht

obtained the Integrated

Management System (SGI)

certification in the ISO

9.001:2008 (quality), ISO

14.001:2004 (environment)

and OHSAS 18.001:2007

(occupational safety and health)

Standards through an audit

conducted at the Functional

Equipment Support - AFEq area

in Guarulhos, São Paulo.

The entity Bureau Veritas

Certification audited the

processes in September, when

it verified the conformity of

the processes included under

AFEq. The certification delivery

ceremony was held at the

area’s office and included the

presence of Members, Afonso

Mamede, Equipment Director,

Sérgio Leão, the professional

responsible for Sustainability

at Odebrecht, in addition to

Éverton Pereira de Oliveira,

responsible for Workplace

Safety and Environment, and

Paulo Ricieri, responsible for

Quality, the coordinators of the

SGI project.

The SGI implantation at

AFEq began in January of this

year, with Geraldo Almeida,

Administrative and Financial

AFEq-Brazil Certified in SHE

Afonso Mamede and Sérgio Leão accompanied the certification event

Geraldo Almeida received the Occupational Safety and Health Management System plaque from Amauri Ávila, Commercial Manager at Bureau Veritas Certification

Manager, and Raul Cancegliero,

Equipment Manager, who

delegated the coordination

for Éverton Pereira and Paulo

Ricieri. To ensure better process

performance, a work group

was created consisting of a

representative from each sector.

The group was responsible

for elaborating the necessary

documents included in the SGI

and for training the Members.

According to Paulo Ricieri

and Éverton Pereira, the

implementation of the SGI

collaborated significantly

toward the behavioral and

professional change in

Members and partners: “We

saw a visible improvement in

our processes and we were able

to consolidate among all of

our Members and partners the

importance of safety and health

prevention and environmental

preservation,” said Pereira.

Until receiving the final

certification, three audits of

the Integrated Management

System, were taken to the

main audit that identified one

nonconformity.


The Paths toward Knowledge

> COMMUNITY

With the purpose of

sharing the experiences

lived during the

daily routine at their

construction projects,

85 Members from 11

countries (Angola, Brazil,

Cuba, Colombia, Ecuador,

United States, Guatemala,

Panama, Peru, Dominican

Republic and Venezuela)

participated in the fifth

Highway Community of

Knowledge, held in the city

of Guarulhos, in São Paulo,

on October 29 and 30.

The event was opened

by Mauro Hueb, Contract

Director in Cuba and the

leader of the Community of

Knowledge, who pointed

http://portal.odebrecht.com/comunidades/rodovias/Paginas/Rodovias.aspx

http://portal.odebrecht.com/comunidades/rodovias/Paginas/Rodovias.aspx


The Paths toward Knowledge

out the importance of

the participation of all

those present and also

highlighted the function

of the Organization’s

Network of Knowledge.“The

communities increasingly

enrich our knowledge, and

that is why we need to use

them more,” said Hueb.“The

decentralization pulls

us away from this entire

environment of knowledge

and the communities have

Exchange of experiences and sharing of information:85 professionals from 11 countries are part of the fifth Highway Community of Knowledge, installed in 2005

a role to bring people

into a single environment,

promoting discussions and

practical solutions,” he said.

The lectures presented

by Members and specialists

over the two days of the

meeting included the

topics of Urban Mobility,

Concession Benchmarks,

D. Pedro Corridor, Rota das

Bandeiras Concessionaire,

Fort Lauderdale Airport,

Madden-Cólon Expressway,

Social Responsibility

at Concessions, the

Concessionaire vs.

Construction Project Panel,

its conflicts and synergies.

Participants also debated

topics such as “Construction

and Concession and

the Search for Synergy,

Aiming to Ensure Business

Efficiency as a Whole,” and

“Excellence in Highway

Quality,” and also witnessed

the launch of the Paving

Training Program, set to

begin during the first

quarter of 2013.

All of the cases presented

during the meeting are

available at the Highway

Community of Knowledge


at the Odebrecht

Corporate Portal.

CONSTRUCTION VS.

CONCESSION

On the second day

of the meeting, Paulo

Cesena, Executive Director

of Odebrecht TransPort,

addressed one of the

community’s main topics

of focus:Construction vs.

Concession.Cesena talked

about the Organization’s

concern with ensuring the

existence of solid business

both for construction as

well as concession, and if

necessary, an arbitration

between these two.“As much

as the topics are synergistic

between construction and

concession, we know that

during the day-to-day it

is necessary to decide on

a relationship that will

eventually benefit both

sides,” said Cesena.“In this

aspect, there is a concern,

since if such situations occur,

there must be a transparent,

balanced discussion, and

with a person to arbitrate it,

focused on what is best for

the Organization,” he said.

Paulo Cesena also

commented on the challenge

of boosting business

productivity.“Today in

Brazil there is a very strong

expectation for sliding-scale

rates [a rate that is accessible

to the population], aiming to

boost the competitiveness

of the Brazilian economy,”

he said.“This presents

us with the challenge of

becoming increasingly more

competitive in terms of the

investments and operation of

our highways.Our challenge

is to translate the concept

into practice, since we know

that we are able to achieve

the desired productivity

> COMMUNITY

Mauro Hueb, leader of the Highway Community of Knowledge, and Paulo Cesena, Executive Director of Odebrecht TransPort, spoke to participants during the event

http://portal.odebrecht.com/Paginas/NovaHome.aspx

http://portal.odebrecht.com/Paginas/NovaHome.aspx


from the day-to-day,” he

concluded.

TRAINING IN THE AREA

OF PAVING

At the close of the

event, Mauro Hueb and

Professor Djalma Pereira

presented the Paving

Training Program, which is

designed for Members from

the production, engineering

and commercial areas

at highway construction

projects or other paying

projects.“The Training

Program was created with

aims of promoting and

disseminating the best and

most modern engineering

practices focused on the

construction of highways

so that the Organization

can achieve standards of

excellence in these sectors,”

explained Mauro Hueb.

According to Hueb, the idea

emerged two years ago

in Miami.“The challenge

emerged during our 2010

meeting, held in the United

States with aims of using

that country as reference,

as it already adopts certain

technological practices in

this sense,” he said.

The program, which lasts

26 weeks, consists of two

modules:Academic (at a

distance) and Prac t ica l

(on-s i te) .Under the

Academic Module, the

Member has an instruc tor

that wi l l monitor h im or

her and a lso has access

to suppor t v ideos ; whi le

in the Prac t ica l Module,

the Member wi l l receive

the suppor t of monitors

by specialty, as well as

courses and applications

in the field and at the

laboratory, together with

discussions and practical

experiences.


> PEOPLE

Once per month, the

business communicators who

are part of the Odebrecht

Organization meet in the city

of São Paulo for the meeting

about the Image and Media

Audit. Produced by the

communication agency CDN,

an Odebrecht partner, the audit

summarizes the Organization’s

main image indicators,

analyzing the quality of the

media exposure during the

current month.

The November meeting was

different. On November 8, 25

communicators traveled to the

Bahia Southern Lowlands to

discuss media indicators and

exchange experiences with

the Bahia Southern Lowlands

Environmental Protection

Area Mosaic Program for

Development and Growth

Integrated with Sustainability

(PDICS). The visitors were

received by Norberto

Odebrecht and Mauricio

Medeiros, Chairman of the

Board of Trustees and Executive

Communication Heads to the Southern Lowlands


Communication Heads to the Southern Lowlands

Chairman of the Odebrecht

Foundation, respectively, in

the municipality of Presidente

Tancredo Neves.

Supported by the

Odebrecht Foundation

in partnership with the

government, private initiative

and civil society, PDCIS has

the challenge of transforming

a rural area with major

environmental heritage into

a prosperous and dynamic

region, helping young talents

get established in the field.

This is what was pointed

out by Mauricio Medeiros:

“We understand the youth

to be valuable agents of

development and leaders

of their own transformation,

capable of passing on the

knowledge acquired to their

families and the community in

general, improving everyone’s

conditions of life,” said

Medeiros.

For Norberto Odebrecht,

communication is the vehicle

of knowledge. “Both require

Participants from the Image and Media Audit meetings gather at the Tancredo Neves Rural Family Home

http://www.fundacaoodebrecht.org.br


> PEOPLE

culture for the practice of

interpretive and propositional

knowledge, which allows for

results based on information

that leads to facts and which

structures and complements

acts that lead to results,” he said.

After that, the group toured the

installations of the Presidente

Tancredo Neves Rural Producers’

Cooperative which, together

with the Presidente Tancredo

Neves Rural Family Home (CFR-

PTN), forms the Manioc and Fruit

Production Strategic Cooperative

Alliance.

For André Paraná, from

Odebrecht Engenharia Industrial,

who had already visited the

region in 2004, the progress

is notorious. “The youth have

a perspective of the future, of

staying in the region and offering

something more to society,” said

Paraná. “I see that they are, in fact,

leaders in the communities in

which they work. “This enchants

anyone who comes through

here,” he said. During the lunch,

Members interacted with the

CFR-PTN students. “Hearing from

them how important they are for

the communities in which they


live is an incredible experience,”

said Barbara Nitto, from

Odebrecht Oil & Gas. “They are a

reference and want to continue

with the training to contribute

toward the region,” she said.

Part of the group completed

a second day of interaction with

the institutions that are part of

PDCIS. Also on November 8,

Josiane Costa, from Odebrecht

Energia; Thaís Reiss, from

Odebrecht United States;

Thaís Rosa, from CDN; Pilar

Baella, from Odebrecht Peru,

and Ana Carolina Martins and

Taynée Vieira, from Odebrecht

Infraestrutura, also learned more

about the actions supported

by the Pratigi Environmental

Protection Area Guardian

Association and the Land

Conservation Organization.

On the following day, they

visited the head offices of the

Igrapiúna Rural Family House, the

company Ambial Agroindústria

– responsible for the heart

of palm processing –, the

Agroforest Family Home, located

in Nilo Peçanha and the Pratigi

Environmental Protection Area

Rural Producers’ Cooperative.

On the second day of the event, the communicators also visited the Igrapiúna Rural Family Home


> FAST NEWS - PEOPLE

More than 1,300 Members

of the Organization participated

in a Quiz about the award that

indicated Odebrecht as one of

the Top 10 Companies of Youths’

Dreams. This year, the Organization

earned 7th place on the list, two

positions higher than 2011.

The winners, by company,

were: Marcela de Araújo Souza and

Paula de Fatima Nardon Abrikian,

from Odebrecht Infraestrutura;

Meet the Winners of the Company of Youths’ Dreams Quiz

The award for those who answered the questions correctly in the shortest amount of time was a miniature replica of the trophy received by Odebrecht

Maria João Sebastião Mussanhane,

from Odebrecht África, Emirados

Árabes e Portugal; Priscila Santana

da Silva and Fernando Pereira

Cavalcante, from Odebrecht

América Latina; Marlon José de

Melo and Joelma Maria da Silva,

from Odebrecht Engenharia

Industrial; Marlus Cordeiro, from

Odebrecht Defesa e Tecnologia;

Patrícia Martins and Valéria Martins,

from Braskem; Daniela Mattos

and Maurício Carvalho Reis, from

Odebrecht Energia; Diogo

Villalobos Hrdlicka and Antonio

Carlos Pereira Junior, from ETH

Bioenergia; Paula Karine de Souza

Ferreira and Tais Barreto Tolentino,

from Foz do Brasil; Daniela Mota

Araújo and Augusto Cruz, from

the Odebrecht Foundation;

Daniel Spencer Pioner and

Gustavo Arrobas, from Odebrecht

S.A.; Vitor Leite de Souza and

Guilherme Azevedo Charret, from

Odebrecht Oil and Gas; Soraya

Martins da Silveira and Lissa da

Fonseca Nunes, from Odebrecht

Realizações Imobiliárias; and Ana

Carolina Coutinho de Sousa and

Juliana Paes de Andrade Pimentel,

from Odebrecht TransPort.






http://www.odebrecht.com/en/businesses-and-interests/industrial-engineering


http://www.odebrecht.com/en/businesses-and-interests/defense-and-technology


http://www.odebrecht.com/en/businesses-and-interests/energia-invests

http://www.eth.com

http://www.eth.com

http://www.fozdobrasil.com.br




http://www.oog.com



http://www.odebrecht-transport.com


Everyone there knew what the

moment represented. The mixture

of feelings – happiness, nostalgia,

enthusiasm – at completing

yet another important phase.

Gathered at the Papuã Center

auditorium in Ibirapitanga, Bahia,

20 youth completed the Young

Entrepreneur Development

Program (PDJE), an initiative of the

Odebrecht Foundation.

Aligned with the Odebrecht

Entrepreneurial Technology,

PDJE seeks to contribute

toward the professional training

of rural entrepreneurs who

currently work at institutions

or projects associated with

the Bahia Southern Lowlands

Environmental Protection Area

Mosaic Program for Development

and Growth Integrated with

Sustainability (PDCIS).

The group consisted in its

majority of former students of

the teaching units associated

with PDCIS. “I had the privilege of

acquiring new knowledge and

exchanging experiences with

each colleague,” said Déborah

Santana, Assistant Educator at the

Presidente Tancredo Neves Rural

Family Home, who has studied

Knowledge for Lifeat the institution for four years.

“I’m more motivated to continue

with my work and influence the

transformation of my region,” she

said. Pedro Assunção, who works

at the Casa Jovem State High

School Industry of Knowledge,

commented that the discussions

influenced his personal planning:

“Now it is easier to build by life and

career plan and know what steps

I should take to make it possible,”

said Assunção. “This was my

biggest gain.”

During its second edition,

completed in one year and a half,

PDJE included programming with

18 monthly modules on different

topics, such as leadership, time

management, communication,

social responsibility, rights and

citizenship and the elaboration

of projects. The last phase,

on November 10, was led by

Volney Fernandes, Leader of

the Environmental Service

Cooperative Alliance, with the

lecture “What Will We Do with

What We Learned?” in which

he highlighted that changes

are necessary for building life

histories.

For the Course Coordinator

and Consultant in Human

Development at the Odebrecht

Foundation, Gilcia Beckel, the

sensation was one of mission

accomplished. “The enthusiasm

and interest of everyone is visible,”

said Beckel. “This continued

training helps each person evolve,”

she said.

A new group of young entrepreneurs receives training under the second




With aims of sharing knowledge

and experiences and promoting the

synergy between the Members from its

Sustainability areas, Odebrecht Óleo

& Gás promoted its 1st Sustainability

Seminar on October 29 and 30 in Rio de

Janeiro. The topic was being discussed

only in the Line, and with the growth

and maturity of the business, the idea

emerged to promote a forum that could

gather the entire company.

The event was opened by

Entrepreneurial Leader, Roberto Ramos.

For two days, 70 people listened to

presentations at the UN - Drilling and

the UN - Integrated Services, with a focus

on the main highlights and contract

concentrations. Professionals from the

Sustainability and Communication

areas at Odebrecht Óleo & Gás,

representatives from the Operational

Safety and Environment Department

at Brazil’s National Petroleum Agency

(ANP) and Sérgio Leão and Alexandre

Baltar, from the Odebrecht Sustainability

area, presented lectures.

Commemorative plaques were

delivered in honor of the Workplace

Safety records achieved at three drilling

units, which recorded one year without

time loss accidents, as well as at the

Subsea GNSC Raso Consortium, the

UN - Integrated Services – which closed

the contract without any occurrences,

recording 600 days without time loss

accidents.

The formatting of the 1st

Sustainability Seminar includes its

completion in two phases, each one

lasting two days. The second phase will

be completed during the first quarter

of 2013, with the same dynamics as the

first.

For Marco Aurélio Fonseca,

the professional responsible for

Sustainability at Odebrecht Óleo & Gás,

besides physically gathering leaders and

team members within the spheres of

small and large companies, the seminar

also reinforces the commitment to the

company’s Sustainability Policy, aligned

with that of the Organization. “By

analyzing how the Sustainability actions

directly impact the value and production

chain, the Sustainability Seminar

promotes a more global understanding

of the company and its businesses, in

addition to the consequent valorization

of this culture at Odebrecht,” said

Fonseca.

Odebrecht Óleo & Gás: Seminar in Sustainability

http://www.oog.com

http://www.oog.com


On October 25 and 26, 32 Members from

Odebrecht Engenharia de Projetos and

Odebrecht Engenharia Industrial participated

in the Exercising Leadership Program in São Paulo.

Led by Professor Oscar Ferreira, the meeting

gathered new and mature leaders for a reflection

and discussion on the Educational Leader’s role

at the Organization, aligned with the practice of

Odebrecht Entrepreneurial Technology (TEO).

On November 6, 28 Members from Odebrecht

Engenharia de Projetos took part in the closing

event for the first group from the Introduction

to Culture Program. The event, administered by

the company’s People and Organization team

with the support of Odebrecht Engenharia

Industrial, gathered professionals who have

been at the Organization for less than one year

for the discussion and consolidation of the

concepts, criteria and principles of the Odebrecht

Entrepreneurial Technology (TEO).

Exercising Leadership, Incorporating the TEO

Members from Odebrecht Engenharia de Projetos and Odebrecht Engenharia Industrial gather at different events focused on leadership concepts and the Odebrecht Entrepreneurial




With the expansion of new technologies,

the search for new resources and tools

from the digital era has also increased. In

Nacala, Mozambique, less than 1% of the

population has a mastery of IT. In order to

contribute toward increasing digital inclusion

in the region, in October of this year the

Nacala International Airport – developed by

Odebrecht – initiated Hit the Net.

The program, held at the company’s Training

Center and administered by Salvador Américo,

has a course load of 32 hours and focuses on

the use of the Office system and expanding

students’ vision of the world by exposing them

to the reality of other social, economic and

cultural contexts. Approximately 100 people

from 10 neighborhoods located near the

construction site have already been benefitted.

Antonio Lopes Mussa, age 24, had his first

contact with the computer during Hit the Net.

“I don’t have a computer at home and I came

here without knowing anything,” said Mussa.

“Today, I even know how to send e-mail.

With this opportunity, my chances of getting

a job will increase,” he said. Dedicated and

participative, Ester Kierene das Neves, age

20, is one of the students with a 100% score

in the Word, Excel and Internet modules.

Pleased with the result, she commented the

following: “The youth from Nacala are offered

a great opportunity, since the training is free

and will open up new horizons over the short

term,” said Neves.

According to Salvador Américo, access to IT

is a source of research and a work tool. “Hit the

Net is increasing knowledge and contributing

toward local development,” he said.

Entering the Digital Era

Since October of this year, the Nacala International Airport Project has benefited more than 100 people through Het the Net



During a meeting that gathered 20 Members

from the Federal District Administrative Center

project, held in October, Engineer Erico Dantas,

from the Engineering, Equipment and Safety

Health and Environment area at Odebrecht

Infraestrutura for the Northeast and Central-

West region, presented the Permanent

Productivity Program. The objective behind the

initiative is to check and assess the factors that

influence productivity at the company’s projects.

The topic was featured in the October 2012

edition of the magazine Exame, which revealed

that the North American worker is capable of

producing more than five Brazilian workers put

together. The main reason behind this disparity

and an obstacle for Brazilian productivity,

according to Erico Dantas, is cultural. “The North

Americans are used to using tools that truly

assist with the work, while Brazilians are not,” said

Dantas. “In civil construction in Brazil, we use the

same tools as we did 50 years ago.”

In addition to equipment, technology also

influences productivity. The BubbleDeck, a

method for eliminating the volume of concrete

on roof slabs, is one of these. The system consists

of plastic spheres inserted uniformly between

two metal screens, significantly reducing the

weight of a slab. “Besides reducing the costs

of the construction work, the BubbleDeck is a

sustainable method, since it replaces concrete

with plastic and reduces the use of wood

with recycled shoring. The production of the

plastic releases less CO2 into the atmosphere

than concrete, which is one of the main things

responsible for releasing pollutants,” said Dantas.

For Monica Evangelista, Market Development

Manager at Braskem, the method is also

an example of transversality between the

Organization’s companies. “The plastic spheres

used in the BubbleDeck are produced with the

resin supplied by Braskem,” said Evangelista.

Besides this, the technology can improve the

acoustics of the roof slabs, reduce shoring and

increase the span between the pillars. “In this

way, you do not hear the footsteps of someone

walking on the floor above yours,” she said.

Encouraging an Improvement in Productivity

The BubbleDeck system and other processes will be applied at the Federal District Administrative Center, one of the pioneers in the use of such innovations in Brazil





With aims of integrating

professional practice with

academic theory, the Fonte

Nova Arena has received more

than 500 university students

during the two and a half years

of the construction project,

contributing toward the training

of the new professionals.

Students from the areas of

Engineering, Architecture

and Journalism, for example,

witnessed the grandeur of one

of the Confederations Cup

and World Cup stages and got

an up-close look at the arena

construction process.

Journalism student, Thaís

Motta, was a member of

the Journalism of the Future

Program, which took 12

university students to the

construction projects on October

29. “During our first visit, we

appreciated, questioned and

shared different perspectives

about the most popular

construction in the city of

Salvador,” said Motta. “With their

different points of view, the

photo journalists, soccer lovers

and on-call news reporters

headed for the arena. Each one,

with their equipment at hand or

an idea in their head, explored

the environment differently.

Incentive for New Professionals

More than 500 Engineering, Architecture and Journalism university students visited the Fonte Nova Arena, uniting theory and practice

I also recorded the visit and

explored the way my colleagues

took photographs, I sought out

still unexplored angles and took

advantage of the freedom of

amateurism to freely explore

cuts and colors,” she said in her

article entitled “Amateurism and

Experimentation,” published in

the Journalism of the Future

Blog.

Fernanda Machado,

Architecture student, became

emotional when talking about

the project: “I am enchanted with

the arena, since it is a project that

aggregates all the concepts of

contemporary architecture and

the issue of sustainability and

accessibility, which we study at

college,” said Machado. “This is a

facility that maintains a dialogue

with the city. Having an arena

that is able to balance all of this

is truly a very big gain for the

people of Salvador,” she said.

Click here and check the

testimonial from the Professor

of Architecture at the Federal

University of Bahia, Carlos Bahia,

and student Fernanda Machado.

http://www.correio24horas.com.br/blogs/jornalismo-de-futuro/

http://www.correio24horas.com.br/blogs/jornalismo-de-futuro/



On November 13, the Moatize Expansion

Project – a Vale project developed by Odebrecht

in Mozambique – promoted the Day for Reflection

on Health and Safety, an event that is included on

the mining company’s annual calendar and which

occurs at the same time in all countries in which the

company is present.

Besides highlighting the issues of Health and

Safety, the event also proposed an analysis on the

daily attitudes adopted to mitigate risks and prevent

fatal accidents. The first edition took place in 2011,

mobilizing 25 countries and 138,000 people to focus

on valuing life.

In 2012, Odebrecht participated with the

involvement of the 2,600 Members of Moatize

Expansion Project. During the activities, the actions

to achieve the “Zero Accident” goal were highlighted

and there was a reinforcement of the importance

of adopting positive attitudes when it comes to

Health and Safety issues to multiply the culture of

preservation of life.

The General Civil Construction Manager, Marcos

Camargo, presented some incidents of unsafe

acts and asked the public for its help with the

identification of the same. “These situations

show us how important it is to conduct a prior

analysis of the risks of daily activities and follow

procedures to prevent accidents,” he said.

According to Osvaldo Adachi, Senior Leader of

Construction and Engineering at Vale, every day is a

day to reflect on the respect for life and the care to

be taken with health and safety. “It is a daily journey

with aims of multiplying safe behavior, both at

work as well as at our homes, for the benefit of the

communities and development of the country,” said

Adachi.

Reflection on Health and Safety

Vale and Odebrecht leaders promoted presentations and dialogue about the topics in different sectors of the construction project for all Members



> FAST NEWS - ENVIRONMENT

Through the Social Energy for

Local Sustainability Program,

promoted by ETH Bioenergia, the

municipality of Teodoro Sampaio,

in rural São Paulo, created a

new law for the integrated

management of solid waste in the

city. Municipal Law 1834/12 enacts

the Teodoro Sampaio Municipal

Solid Waste Code and defines the

principles and guidelines designed

to ensure the efficiency of the

public services offered to protect

the environment and promote

health and social inclusion.

It represents a milestone in

public policy for integrated

environmental management in the

municipality and in terms of the

result of the program, generated

through a process of participative

construction in priority projects

for the population. The new law

resulted from the implementation

of the Integrated Solid Waste

Management Plan in the city.

Through Thematic Commissions

(CTs) and Community Boards (CCs),

the Solid Waste Management Plans

were considered priority for the

municipalities of Teodoro Sampaio

and Mirante do Paranapanema

(SP), Nova Alvorada do Sul (MS)

and Caçu and Cachoeira Alta (GO).

The participative construction

of the plans takes place during

different stages of work and

received the support of a company

specialized in the elaboration of

solid waste management plans.

A survey of the problems related

to waste in the municipality

and opinion poll with the

population were used to form

an initial diagnosis to receive

the contributions of the local

government and a support group

formed by civil society leaders

active in the city. It also involves

the joint definition of short,

medium and long term goals for

completing each one of the actions

covered in the plan. The document

is sent for public consultation to

receive any suggestions from the

population and then continues

onto the Community Channel until

it is transformed into law.

Support with the Creation of Environmental Laws

http://www.eth.com

57odebrechtnoticias.com.br / no. 296 / november 2012 57

Braskem marked its presence

at the seventh edition of the

European Bioplastics Conference,

the largest European meeting

of the bioplastics sector. The

company is one of the sponsors

of the conference that was held in

Berlin, Germany, on November 6

and 7.

The highlight of the

participation was the topic of

“Green” Polyethylene, a polymer

of a renewable source produced

from sugarcane ethanol. In the

cycle of lectures, the “Green”

PE was the topic of three

presentations. At Braskem’s space,

some of the products made by its

clients using the biopolymer were

displayed for visitors.

On the second day of the

event, the consulting firms

E4Tech and LCA Works, which

are working in partnership with

Braskem to conduct the study

on the Lifecycle Analysis (LCA)

of “Green” PE, gave a lecture

on the topic. The study is part

of the company’s program

to substantiate the product’s

environmental performance,

and accordingly, provide its

clients with relevant information

for understanding and

communicating the performance

of its products. The other two

lectures were presented by

clients who addressed new

developments of products made

from “Green” PE.

“Offering increasingly more

sustainable products is one of

our pillars of operation for better

serving clients and society,”

said Marcelo Nunes, Director of

Renewable Chemistry Businesses

at Braskem. “Along these lines,

Braskem has intensified its

research focused on products

made from renewable raw

materials. We could not miss

this event, which offers a unique

platform of information on

the sector-related trends in a

market of high relevance and

also involves the participation

of important actors from the

industry,” said Nunes.

“Green” Polyethylene at European Conference



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