informações gerais - ambev

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Page 1: Informações gerais - AMBEV

Geografia

Page 2: Informações gerais - AMBEV

LATIN AMERICA SOUTHFrom USD 200 million to USD1.5 billion EBITDA in 10 years

2014 RESULTS EBITDA R$% consolidated EBITDA

Latin America

South3,099 MM

17%Source: Company, 2014 figures

Page 3: Informações gerais - AMBEV

LATIN AMERICA SOUTH10 years of profitable growth with great long term opportunitiesSolid

financial performance

LAS EBITDA (USD)

Great long term opportunities...

2nd player 37 liters per cap

2nd player 48 liters per cap

Market leader36 liters per capMarket

leader33 liters per cap

Market leader28 liters per cap

Market leader42 litersper cap

2nd player 42 liters per cap

... supported by a complete portfolio approach

High End

Premium

Mainstream

212

Source: Company data, Euromonitor

1,319

2003

2014

Page 4: Informações gerais - AMBEV

CANADAWhat is newwith Corona?

2014 RESULTS EBITDA R$% consolidated EBITDA

Canada1,755 MM10%

Source: Company, 2014 figures

Page 5: Informações gerais - AMBEV

CENTRAL AMERICAAND CARIBBEANUSD 1 billionEBITDA potential

2014 RESULTS EBITDA R$% consolidated EBITDA

Central America

and Caribbean698 MM

4%

Source: Company, 2014 figures

Page 6: Informações gerais - AMBEV

9

… WITH REGIONAL OPPORTUNITIES TO REMAIN AS KEY PER CAPITAGROWTH DRIVERS HDI VS. TOTAL

PER CAPITA CONSUMPTION

NN

EE

10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.00.0

0.70

NNOO

0.65

0.60

Source: Company estimates

0.75

0.80

MMWW

SSEE SS

0.85

Page 7: Informações gerais - AMBEV

Perfil público

Page 8: Informações gerais - AMBEV

BRAZILStrong structural drivers + new consumer trends create big top line opportunities

Positive Demographics

Per Capita Growth

AMBEV WELL POSITIONED TO CAPTURE THESE

GROWTH OPPORTUNITIES

Strong brands

Local execution, global expertise Leading

market share

Talented and motivated people

Unparalleled distribution footprint

Complete portfolio mainstream to high end

Nimble and fast to react

Page 9: Informações gerais - AMBEV

10

Source: Roper 2013

Difficulty paying monthly bills

Difficulty paying off credit/debit 2049

2456

NEGATIVE EVENTS CONSUMER CONFIDENCE

2354

36

27 3011 12

3 22

Global (25) Brazil

Don´t Know

Not at all confident

Not very confidentMore confident than not

Very confident

66

67

52

54

41

19

2810

11

22

23

25

32

39

PURCHASE INTENT

Home

Fine Watch / Jewelry Special Vacation

Car / Other Vehicle

Home Appliances Homes Electronics Personal Electronics

CUTBACKS 44

5735

47

2640

2742

Dining out atrestaurantsGoing out

for entertainment (movies,s

ports events, concerts, etc.)

Household energyuse

Going out fora drink

GlobalBrazil

AND DESPITE THE SHORT TERM CHALLENGES…THE BRAZILIAN CONSUMER REMAINS CONFIDENT WITH THE FUTURE…

Page 10: Informações gerais - AMBEV

14

…AND IT ALL STARTS WITH HAVING THE BEST PRODUCTS TO THE VARIOUSTYPES OF CONSUMERS IN THEIR DIFFERENT NEED STATES

Source: Segmentation

Needstate

Consumer Type

Page 11: Informações gerais - AMBEV

Budweiser Market Share%

Taking Budweiser to a new level

during and after FWC

Strong increase since 2011 with

significant room for growth

ACCELERATE PREMIUMA complete portfolio and targeted execution to lead the segment

48.4%

28.3%22.9%

24.9%

13.2%21.9%

vs other Beer Markets

2010 2011 2012 2013 2014

4.9%

Premium Weight Brazil

7.5%

Source: Company estimates, Nielsen

Page 12: Informações gerais - AMBEV

Perfil produtos

Page 13: Informações gerais - AMBEV

19

… AND OUR TARGETED INNOVATION CONTINUES: BRAHMA 0.0…Refresh MyselfOut Of Home occasions

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2012 2013

Brahma 0.0 launch

Industry Non alcohol volumeNA MS

+6.7pp

Sep12

Sep13

Source: Nielsen

+33.6%

Page 14: Informações gerais - AMBEV

20

… AND OUR TARGETED INNOVATION CONTINUES: SKOL BEATSEXTREME Amp

UpNight

OutBeats relaunch Extreme launch

NEW

BOTTLE

NEW

LIQUID

6.9% ABV

Page 15: Informações gerais - AMBEV

25

Source: Nielsen

YTD´132012

41%

39%

20112010

13%9

%2009

Domestic

International

GROWTH HAS BEEN DRIVEN PRIMARILY BYINTERNATIONAL BRANDS…WEIGHT WITHIN PREMIUM

VOLUMES (%)

59%61

%77%87

%91%98

%99%

1%

2007

2%2008

23%

Page 16: Informações gerais - AMBEV

26

… ALLOWING US TO LEAD THE GROWTH AMONGINTERNATIONAL BRANDS

30

20 J08 J09 J10J11 J12 J13 M M J

40

50

60

70

51

48

67

29

41

59

Competition

Source: Nielsen Retail Index

Page 17: Informações gerais - AMBEV

28

… BUT THERE IS MORE TO COME WHEN WE LOOK AT THE NEEDSTATES OF THE BRAZILIAN CONSUMERAmp

UpIntern

ational PremiumBudweiserLead the international

Segment

YTD 12

YTD 13

+47%

Page 18: Informações gerais - AMBEV

29

OUR APPROACH IN NON-ALCOHOLIC BEVERAGES IS SIMILAR ANDCONTINUES TO DRIVE BETTER PERFORMANCE…FULL

PORTFOLIO

BLOCKBUSTERPROMOTIONS

DIGITALCONNECTIONS

INVESTING BEHIND

BRAND EQUITY

Page 19: Informações gerais - AMBEV

30

OUR APPROACH IN NON-ALCOHOLIC BEVERAGES IS SIMILAR ANDCONTINUES TO DRIVE BETTER PERFORMANCE…

2008 2009 2010 2011 2012 YTD 13

7,47,7

8,18,6

9,0

10,7

CLOSING GAPSTHROUGH

INNOVATIONConsistent Guaraná Antarctica

Market SHARE GROWTH

9,6

Oct 13

Source: Nielsen Source: Company data

INCREASING PRESENCE IN

New Categories

20132012

Volume OCT’13 YTD

2x

Page 20: Informações gerais - AMBEV

Investimentos

Page 21: Informações gerais - AMBEV

11

..AND SO DOES THE INDUSTRY THAT CONTINUES TO INVESTHEAVILY FOR THE FUTURECOLD

BEVERAGES INDUSTRY

CAPEX (BRL BILLION)

Source: CERVBRASIL, ABIR

Source: PWC, IBGE, BNDES, FGV

Cold beverages industry represents 3% of Brazil’s GDPGenerates over 3 millionjobs (direct and indirect)

Biggest GDP multiplier in theeconomy

2.02.2

6.27.5

7.9

Page 22: Informações gerais - AMBEV

Estratégias

Page 23: Informações gerais - AMBEV

Brazil‟s medium and long-term opportunities are still out

there for the taking...

Commercial Strategies

Page 24: Informações gerais - AMBEV

13

THE EXECUTION OF OUR COMMERCIAL STRATEGIES AND

THE CONTINUED FOCUS ON OUR CORE CAPABILITIES HAVE MADE (AND WILL CONTINUE TO MAKE) THE DIFFERENCE…

COMMERCIAL STRATEGIES BUILDING

BLOCKS

World Cup Legacy

Page 25: Informações gerais - AMBEV

Source: Company data. Information until 2006 BRGAAP, 2007-2011 IFRS

2012 was another year of EBITDA growth and EBITDA margin improvement

8,794 9,174

2007

10,361

2008 2009 2010

11,707

2011

13,141

Consolidating Brahma as #1

Creation of Ambev

International expansion

Organic Growth Focus

Building & Exercising Options

1997

662 667 903 1,505 1,9902,710 3,072

4,537

6,3057,445

1998 1999 2000 2001 2002 2003 2004 2005 2006

21.1%23.8%

27.8% 28.7% 305%

37.0%35.4%

37.8% 39.5%42.3% 44.9% 44.3% 44.7%

46.4%

2012

48.4%48.6%

15,679

Page 26: Informações gerais - AMBEV

Our current footprint give us an attractive combination of profitability and growth…

Lead growth of region with profitability

Mature yet highly profitable business

#1 organic growth

opportunity

Opportunity for profitable growth and

M&A

Page 27: Informações gerais - AMBEV

8

… and we will keep pursuing our strategy ofdriving industry growth with profitability Share of

Throat

Premium

Innovation

Full Brand Portfolio

10

0

20

30

40

50

80

70

60

90

100Per Capita (Liters)

27

44

BEERWINE

Source: Beer (Ex Factory Volume). Wine: Bodegas Argentinas.

Argentinaexample

Page 28: Informações gerais - AMBEV

… and we are placing some big bets for the coming years…

Full brand portfolio across demand landscape

Page 29: Informações gerais - AMBEV

Brazil‟s medium and long-term opportunities are still out

there for the taking...

Commercial Strategies

Page 30: Informações gerais - AMBEV

RELAX & BONDING

FOOD & SAVORMOOD SHIFT

SOCIAL CATALYST

Needstate

Occasion OUT OF

HOMEIN HOME

Sub Total OccasionGDPS Total Inc. Vol.´15

Consumer /

Channel

Consumer /

focused

Shopper /Channel

Σ MM Hl

Σ MM Hl

TT MM Hl

Opportunity: MM Hl

Opportunity: MM Hl

Opportunity: MM Hl

Opportunity: MM Hl

Need State Init.

Occasion Init.

ΣMM Hl

Σ MM Hl

Σ MM Hl

Σ MM Hl

Need State Init. Occasion Init.

Opportunity: MM HlNeed State Init. Occasion

Init.

Opportunity: MM HlNeed State Init.

Occasion Init.

Need State Init.

Occasion Init.

Need State Init. Occasion Init.

Opportunity: MM Hl

Need State Init. Occasion Init.

Opportunity: MM HlNeed State

Init.Occasion Init.

GROWTH DRIVERS: INNOVATIONQuantifying the opportunities and turning it into action

New liquids, new packaging, enhancing the consumer experience

Page 31: Informações gerais - AMBEV

Talented People

Strong Culture

Financial Discipline (eg, ZBB)

Consolidating Brahma as #1

Brahma &

Antarctica merger

synergies

Stronger Portfolio & Revenue

mgmt

TradePrograms

Integrating Quinsa &

Labatt

Preparing HILA for the

future

Leveraging Scale (eg,

Direct distribution)

Creation of AmBev International expansion

Organic Growth Focus

Quinsa Transaction

Labatt Acquisition

HILA-exStart-ups

Building & Exercising Options

Innovation & Brand building

Productivity & Cash

generation

Relationship & CSR

Our organic and non organic growth history has enabled us to build a winningbusiness, with several learnings over time that have made us who we are...