iab digital morning 2015 - digital mindset - alexander greif (citroën)

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ALEXANDER GREIF CITROËN DO BRASIL

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Page 1: IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

ALEXANDER GREIFCITROËN DO BRASIL

Page 2: IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

DIGITAL MINDSETDIGITAL SOBRE RODAS

Page 3: IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

Crise vsMudança

PORQUE MUDAMOS ?

Perfil Target

Processo de Compra

Conteúdo/Midia

80%Marca/Modelo

7 p/ 1Visitas

3oSearch

70%Youtube X TV

72%E-mail

66%Mudam

10KProspects

43%Evitam CE´s

50%Cut Off

2%SOM

0BEP

2Canais

#Códigos

5 p/ 10 Meios

Social

Source: NCBuyer 2014 / Nielsen France / Google Brasil Think Auto 2014 / DBM Citroën

Page 4: IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

Agência

O QUE FOI NECESSÁRIO ?

1

Equipe

1 p/ 3

Métricas

Leads & Reach

Tech

GDO

Rede SAC Creative

On

Cluster

C3/C4L4hsVendedor

Source: DBM Citroën

Page 5: IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

ALEXANDER GREIFCITROËN DO BRASIL

[email protected]