fred perry brand presentation
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TRANSCRIPT
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Origins/origens
• Frederick John Perry (1909-1995) – jogador de tênis de mesa e um dos
maiores jogadores de tênis do Reino Unido
• Campeão de Wimbledon em 1934, 1935 e 1936
• The laurel wreath/A coroa de louro
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The brand/a marca
• 1940s - A munhequeira atoalhada
• Fred Perry Sportswear foi lançada pelos jogadores em torneio que
usavam o acessório
• 1950s – Surgiram as camisas (1952) já com o logo da marca
• Sportswear x Streetwear - O movimento Mod aderiu às camisas
involuntariamente, uma peça que dava para ser usada em todas as
ocasiões
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1950s – British Youth Culture, a cena Mod
• O Mod é um movimento cultural jovem que começou no final dos anos 50
na capital inglesa, Londres. Os jovens britânicos tinham uma vida
noturna efervescente, com o surgimento de diversas bandas de rock
alternativo. O lifestyle dos adeptos se estendia também ao modo de se
vestir, com visual diferenciado, ainda assim elegante e “cool”.
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1960s a 1980s
• 1960s – Skinheads, o começo do movimento punk
• 1970s – os Punks
• 1980s – Two Tone movement – a mistura de gêneros musicais, entre
eles o rock com o ska, o reggae e o dub.
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11 The Specials, banda britânica da cena do anos 80
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1990s – BritPop
• O Mod Revival - A volta da cultura Mod com novas bandas musicais
como Oasis, Blur, Primal Scream, Ocean Colour Scene, entre outras.
• A marca se consagrou por sua estreita relação com a cena cultural
britânica, principalmente com a música, criando ao longo dos anos uma
identidade única e atemporal. “Fashions may come and go, but style
is timeless”.
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“A clássica pólo da marca se
tornou um símbolo da cultura
britânica”
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Friends of Perry – Amy Winehouse
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Amy Winehouse, a coleção
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Friends of Perry – Raf Simons, a coleção
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Friends of Perry – Bradley Wiggins, ciclista britânico
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Friends of Perry – Paul Weller, músico inglês
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Friends of Perry – Terry Hall, músico inglês(The Specials)
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Friends of Perry – Oasis
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Friends of Perry – No Doubt
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Friends of Perry in Brazil!
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PR in Brazil!
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The EndThank you!