festival 2016 - tendências tecnológicas e ferramentas úteis para as organizações
TRANSCRIPT
Tendências tecnológicas e ferramentas úteis para
as organizações
Darian Rodriguez Heyman
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A Note on Tin Cup Fundraising
• Social: Tips & Tools
• Mobile: Why & How
• Q&A
Agenda
Why Social Fundraising?
• 49% of Brasileiros are Social • Average Usage: 3.3 Hours/Day • Social Giving Grew 70% 2013-14
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
Social Media: Top Tips
Ask Questions
Create an Editorial Calendar
• When: By Date & Time • What: Focus/Content • What: Media (Photos, Video) • Who: Author • Where: Platform
Create an Editorial Calendar
When to Post:
Create an Editorial Calendar
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Night 9:30-11 PM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Night 9:30-11 PM
Weekends vs. Wednesdays
Use Scheduling Tools
• Twitter 130 Characters
• FB < 80 Characters
Source: Bufferapp.com
• Facebook 1-2/Day
• Twitter 1+/Day
Frequency of Posts
Post Photos & Videos
Think 50/50
Map Donations to Impact • Think Incrementally
Make Your Donate Button Shine
• 3 Experiments: Button, Levels, Impact • 3 Click Rule
Pick a Platform
INGREDIENTS FOR ORGANIZING
Recognize & Respond
Say Thank You!
• www.facebook.com/nonprofits • nonprofits.fb.com • www.google.com/nonprofits • www.Fundraising123.org • www.bethkanter.org • www.TechSoup.org • www.SM4NP.org • www.nten.org
RESOURCE REVIEW
Mobile Users Share Double
The Web’s New Doorway
• Fundraising: Capitalize on New Channels
• Advocacy: Mobilize the Masses
• Marketing: Amplify Your Voice
• Volunteer Recruitment & Management
• Program & Operational Efficiencies
Mobile Impact
Plan for Success
Mobile Matrix™ Staff Donors Volunteers Clients The Public
Revenue
Efficiency
Communication
Service
Form Follows Function
• Step One: Benchmark Current Traffic
• Step Two: Get Responsive
• Cross-Platform Integration is Key
• 2013: Smartphone Sales Tip
Embrace The Mobile Web
• Focus on Adding Value to Searchers
• Remember the 2 Second Rule
• Donate Buttons: Top & Bottom
• K.I.S.S., Esp. Donations: One Call to Action
• Photos & Videos Rule (Vs. Text)
• Be Generous with White Space
The Mobile Web
Website vs. Apps
Bring Your Own Device
• Save $300 - $1,300/Emp/Year Plus Increased Productivity: 1 Hour/Day
• Keys: Access & Removal
• www.Fundraising123.org
• www.SM4NP.org
• www.SparrowMobile.com
• Google GoMo http://bit.ly/1kWVj34
• Mobile for Good, Heather Mansfield
RESOURCE REVIEW
