employer branding ipam
TRANSCRIPT
www.letstalkgroup.com
Employer Branding | Atração, Retenção e MotivaçãoPOR: MIGUEL LUÍS
01 DE MARÇO DE 2017
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AGENDA
1. Introdução aos conceitos
Employer Branding | Employee Advocacy
2. Clima Interno: Passo #1
3. Percepção Externa: Passo #2
4. Definição da Estratégia: Passo #3
5. Plataformas
6. Best Practices (exemplos)
7. Fecho do Curso e Avaliação Reactiva da Formação
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MIGUEL LUÍS
People Management & Marketing Specialist
vTransporta (GO>Express & GO>Log)vosBelenenses SADvCRHLPvHootsuite Ambassador
Linkedin Profile: https://pt.linkedin.com/in/mluisPersonal Profile: http://migueluis.branded.meBlog: http://acorujaportuguesa.tumblr.com
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A TURMA
BREVE APRESENTAÇÃO:
NOME
FUNÇÃO
QUAL O INTERESSE NA TEMÁTICA DO EMPLOYER BRANDING?
EXPECTATIVAS SOBRE A FORMAÇÃO?
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WHAT IS IT?
“If employer branding is theprocess, the employer brand is theidentity of a company as anemployer of choice.”
BRAND VALUES
vTruevCrediblevRelevantvDistinctivevAspirational
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THE CONCEPT | EMPLOYEE ADVOCACY
WHAT IS IT?
“At its core, employee advocacy isthe promotion of an organization byits staff members.”
HOW?
vWord of MouthvSocial MediavProduct/Service UsevReferrals
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QUAL A NECESSIDADE DE HAVER EMPLOYER BRANDING?
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THE STRATEGYTo
dos
pres
ente
s ag
ora
na s
ua o
rgan
izaç
ão!
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THE STRATEGY
Gerações diferentes, abordagens diferentes!
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THE STRATEGY
Saída da Organização
AtraçãoRetenção
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
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CLIMA INTERNO: PASSO #1
Então qual é a proposta de valor da sua organização?
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CLIMA INTERNO: PASSO #1
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Agora a marca está pronta para
preparar a gestão externa!
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PERCEPÇÃO EXTERNA: PASSO #2
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PERCEPÇÃO EXTERNA: PASSO #2
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DEFINIÇÃO DA ESTRATÉGIA: PASSO #3
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PLATAFORMAS
AVALIAÇÃO DE EMPRESAS: PROGRAMAS DE EMBAIXADORES:
https://www.g2crowd.com/products/influitive-advocatehub/competitors/alternatives
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MÉTRICAS
v Business impact — Better-performing new hires that result from your branding effort
v Business impact — An increase in overall workforce productivity
v Business impact — Increased revenue from hires in revenue-generating positions
v Business impact — A high employee referral rate increases productivity
v Business impact — A higher employee retention rate of current employees
v Business impact — A reduced failure rate among new hires
v Business impact — Your applicants come from top firms
v Business impact — A higher ratio of winning head-to-head recruiting competitions
v Business impact — A positive giveaway/takeaway ratio
v Business impact — EB program ROI
http://www.eremedia.com/ere/the-biggest-mistake-in-employer-branding-failing-to-measure-the-business-impacts-of-employer-
branding/?utm_content=buffere21ab&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
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BEST PRACTICES
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BOA SORTE!