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Digital Marketing Advanced Apprenticeship FROM GCSE-LEVEL TO SKILLED DIGITAL MARKETER Apprenticeships V 1.0 MARCH 2016

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Digital Marketing Advanced Apprenticeship

F R O M G C S E - L E V E L T O S K I L L E D D I G I TA L M A R K E T E R

Apprenticeships

V 1.0 MARCH 2016

YOUR NEW QA APPRENTICE WILL DEVELOPREAL-WORLD SKILLS, TO TACKLE A VARIED AND

FAST-PACED ROLE

ON-THE-JOB EXPERIENCE

EXPERIENCE, SKILLS AND TECHNICAL GROUNDING FOR ROLES IN YOUR BUSINESS

QUALIFICATIONS[CITY & GUILDS] [ADOBE VENDOR QUALIFICATION]

HIGH-QUALITY CLASSROOM TRAINING

ROLES THIS PROGRAMME IS SUITABLE FOR:

MARKETING ASSISTANT MARKETING EXECUTIVE

DIGITAL MARKETING EXECUTIVE

QUALIFICATIONS GAINED

LEVEL 3 QUALIFICATIONS (EQUIVALENT OF A-LEVEL

EDUCATIONAL LEVEL)

CITY AND GUILDS LEVEL 3

DIPLOMA IN DIGITAL MARKETING

VENDOR QUALIFICATIONS

A CHOICE OF AN ADOBE ACA QUALIFICATION IN

ONE OF THE FOLLOWING APPLICATIONS:

PHOTOSHOPPREMIER PRO

DREAMWEAVERILLUSTRATOR

FLASH PROFESSIONALINDESIGN

PROGRAMME UNITS COVER A NUMBER OF PRACTICAL DIGITAL MARKETING SKILLS

• Building and promoting a website • Email market ing • Social media • How to use industr y- leading graphics and video edit ing tools from Adobe • Data, metr ics and analy t ics including using Google Analy t ics • Search engine opt imisat ion (SEO) and pay-per-cl ick (PPC) adver t ising

WHY CHOOSE THE DIGITAL MARKETING ADVANCED PROGRAMME?

GROW YOUR OWN TALENT - WITH THE SKILLS YOU NEED

.

.

.

BREADTH AND DEPTH OF TRAINING INCLUDED

.

.

.

INCREASE IN PRODUCTIVITY

.

.

.

STRONG GROUNDING FOR SUCCESFUL MARKETING

CAREER

.

.

.

.

.

.

REDUCE COSTS

.

.

.

VALUED, LOYAL MEMBER OF

MARKETING TEAM

PROGRAMME DURATION12-14 MONTH PROGRAMME

IN CLASSROOM IN WORKPLACE

15%

85%

1Week no

Week no

Week no

Week no

Week no

Week no

Week no

Week no

33

17

49

9

41

25

57

2

34

18

50

10

42

26

58

3

35

19

51

11

43

27

59

4

36

20

52

12

44

28

60

5

37

21

53

13

45

29

61

6

38

22

54

14

46

30

62

7

39

23

55

15

47

31

63

8

40

24

56

16

48

32

64

Workplace inductionApprenticeship induction |

Email marketing

APPRENTICESHIP COMPLETE

Workplace units

Workplace units

Workplace units

Workplace units

Workplace units

Workplace units

Workplace units

Workplace units

SEO and PPC advertising

Adobe imaging and video editing

Social media marketingand advertising

Data, metrics and analysis

Business and marketing concepts

Copywriting, content managementsystems and collaborative

technologies

Workplace units

Workplace units

Workplace units

PROPOSED TIMELINE

IN CLASSROOM IN WORKPLACE

INDIVIDUAL LEARNING PLAN

COLLATE AND TRACK PROGRESS

INDIVIDUAL LEARNING PLAN ( ILP) TAILORED TO APPRENTICE’S GOALS

AND ABILITY LEVEL

INCLUDES TRAINING DETAILS – COMPLETE AND YET

TO COMPLETE

HELPS YOU PLAN YOUR APPRENTICE’S WORKLOAD

E-PORTFOLIO TO RECORD AND COLLECT EVIDENCE OF SKILLS

AND EXPERIENCE

PROGRAMME UNITS

*Exact timings vary from apprentice to apprentice but most complete the programme in 12 to 14 months

Introduces the foundation skil ls and techniques essential to digital marketing:

• Email market ing • Search engine opt imisat ion (SEO) and pay per cl ick (PPC) adver t ising • Adobe imaging and video edit ing • Business and market ing concepts • Social media market ing and adver t ising • Copy wri t ing, content management systems and collaborat ive technologies • Data, metr ics and analysis

CLASSROOM UNITS

Recaps on the classroom sessions and allows your apprentice to put theory into practise

The following units are mandatory:

• Understanding the business environment • Understanding legal, regulatory and ethical requirements in sales or market ing • Using collaborat ive technologies • Pr inciples of market ing and evaluat ion • Develop own professionalism • Digi tal market ing metr ics and analy t ics

WORKPLACE UNITS

WORKPLACE UNITS

The following is a suggested list of units:

• Pr inciples of social media adver t ising • Search engine market ing • Imaging sof tware • Video sof tware • Pr inciples of key words and opt imisat ion • Content management system (CMS) website creat ion • Email market ing • Analyse and repor t data • Produce copy for digi tal communicat ion

Other units are available. List of suggested units can be tailored to your business needs.

VENDOR QUALIFICATION

A choice of prac t ical uni t that leads to an industr y- recognised quali f icat ion from Adobe.

You may choose one of the fol lowing ACA quali f icat ions:

• ACA: Visual communication using Adobe Photoshop • ACA: Graphic design and illustration using Adobe Illustrator • ACA: Web authoring using Adobe Dreamweaver • ACA: Interactive media using Adobe Flash Professional • ACA: Video communication using Adobe Premiere • ACA: Print and digital media publication using Adobe InDesign

That ’s over £200 wor th of vendor quali f icat ions

SOMETHING MISSING? NO PROBLEM.

[TAKE ADVANTAGE OF INDUSTRY-LEADING TRAINING AND ADD ON ADDITIONAL QA COURSES TO FURTHER YOUR EMPLOYEE’S SPECIALIST

KNOWLEDGE RELEVANT TO THEIR ROLE IN YOUR BUSINESS]

FUNDAMENTALS OF B2B MARKETING

PSYCHOLOGY OF PERSUASIVE MARKETING

COMMUNICATIONSTHE CHOICE IS ENDLESS BUT WE

RECOMMEND THESE COMPLEMENTARY

COURSES.

FOUNDATIONS OF RELATIONSHIP MARKETING

DESIGNING AND IMPLEMENTING A MARKET RESEARCH PROJECT

WRITING AN INTEGRATED MARKETING COMMUNICATIONS PLAN 

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Find out more about our range of IT, Tech and Digital apprenticeships

including Degree apprenticeships

or contact your QA Apprenticeships Account Manager

0345 074 7825 apprenticeships.qa.com [email protected]

Awards 2014EducationInvestor