Download - TCC Vult
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A simplicidade das grandes ideias
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APRESENTAÇÃO DO GRUPO
Fernanda Francine Luciana Camila
Kalinka
Camila Soares Fosaluza
Criação
Fernanda Dias Degam Planejamento e Mídia
Jaime Rodrigues Silva
Pesquisa
Kalinka Souza de Carvalho Atendimento
Luiz Claudio Pereira dos Santos Mídia e Criação
Luciana Biagioli Bonfim
Planejamento e Pesquisa
Rudá Gomes Luiz Planejamento
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! Vídeo Institucional
! Spot 30’’
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Fernanda Francine Luciana
Luiz
Camila Kalinka
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HISTÓRICO DO CLIENTE
Luiz
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HISTÓRICO DO CLIENTE
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SOBRE O CLIENTE
! Origem
! Tempo no mercado
! Localização
! Mercados em que atua
! Estrutura
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ESQUEMA DE DISTRIBUIÇÃO
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PRODUTOS
A Vult Cosmética possui 5 linhas de maquiagem para atender diferentes perfis
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LINHA DUDA MOLINOS
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LINHA TRADICIONAL
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LINHA VULTEEN
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LINHA SOLEIL
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LINHA PROTEÇÃO SOLAR
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PESQUISA DE MERCADO
! Problema
! Objetivo
! Metodologia e Amostra
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CONCLUSÃO DA PESQUISA
Francine Luciana
Luiz
Camila Kalinka
! Mulheres jovens
! Solteiras
! Classe B e C
! Vaidosas que buscam se sentir bem
! Estão em fase de transformação ! PERSONA
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CONCLUSÃO DA PESQUISA
Francine Luciana
Luiz
Camila Kalinka
! Variedade de Cores
! Preço Acessível
! Posicionamento
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS POLÍTICAS E LEGAIS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS POLÍTICAS E LEGAIS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS POLÍTICAS E LEGAIS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS ECONÔMICAS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS ECONÔMICAS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS ECONÔMICAS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS SOCIAIS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS TECNOLOGICAS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS AMBIENTAIS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS CULTURAIS
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MACROAMBIENTE
Francine Luciana
Luiz
Camila Kalinka
FORÇAS CULTURAIS
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BCG
Francine Luciana
Luiz
Camila Kalinka
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SELEÇÃO DO MERCADO ALVO
Francine Luciana
Luiz
Camila Kalinka
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POSICIONAMENTO
Francine Luciana
Luiz
Camila Kalinka
! Variedade de Cores
! Transformação da Mulher
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DEMANDA E FINANÇAS
Francine Luciana
Luiz
Camila Kalinka
Plano de Mídia 7.716.502,05R$ Plano de Comunicação e Promoção 2.583.939,00R$ Total Plano de Ação 10.300.441,05R$
Faturamento 30.144.093,60R$ Investimentos 10.300.441,05R$ Total de Lucro 19.843.652,55R$
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ESTRATÉGIAS DE MARKETING
Francine Luciana
Luiz
Camila Kalinka
! Preço ! Produto ! Ponto de Venda ! Promoção
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PLANO DE COMUNICAÇÃO E PROMOÇÃO
Francine Luciana
Luiz
Camila Kalinka
! Perfil do consumidor ! Problema de Comunicação ! Objetivos
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CAMPANHA
Francine Luciana
Luiz
Camila Kalinka
! Tema: Transformação
! Defesa (Posicionamento)
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Francine Luciana
Luiz
Camila Kalinka
PEÇAS
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Francine Luciana
Luiz
Camila Kalinka
ANÚNCIO PARA JORNAL
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Francine Luciana
Luiz
Camila Kalinka
OUTDOOR
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Francine Luciana
Luiz
Camila Kalinka
COMERCIAL E SPOT
Luiz
Camila
! Comercial 30’’
! Spot 30’’
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Kalinka
ANÚNCIO PARA REVISTA
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Kalinka
ANÚNCIO PARA REVISTA
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Kalinka
FOLHETO
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Kalinka
SITE
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Kalinka
BANNER PARA INTERNET EXPANSÍVEL
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Kalinka
BANNER PARA INTERNET EXPANDIDO
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Kalinka
BANNER PARA INTERNET ANIMADO
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Kalinka
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Kalinka
CARTÃO FIDELIDADE
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Kalinka
NOVA EMBALAGEM SLIM SOMBRA
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Kalinka
PORTA BANHEIRO NA BALADA
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Kalinka
WOBBLER
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Kalinka
KIT PROTEÇÃO SOLAR
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Kalinka
MÍDIA EXTERIOR
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Kalinka
MÍDIA EXTERIOR
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Kalinka
MÍDIA ALTERNATIVA
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Kalinka
ELEVADOR NO SHOPPING
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Kalinka
ADESIVO NO CHÃO SHOPPING
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Kalinka
MÍDIA DIFERENTE
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Kalinka
STAND
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Kalinka
STAND
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Kalinka
DISPLAY
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PLANO DE MÍDIA
Francine Luciana
Luiz
Camila Kalinka
! Público ! Objetivo
! Estratégias
! Everything Communicate
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Francine
Luciana
Luiz
Camila Kalin
ka
Meios JAN FEV MAR ABR MAI JUN JUL
REVISTA
R$ 190.800,00 R$ 190.800,00 R$ 190.800,00 R$ 190.800,00TT RV R$ 190.800,00 R$ 190.800,00 R$ 190.800,00 R$ 190.800,00
TV832.696,60 832.696,60
TT TV 832.696,60 832.696,60
RÁDIO599.240,00 599.240,00 599.240,00 599.240,00
TT RD 599.240,00 599.240,00 599.240,00 599.240,00
INTERNET31.176,00
TT INT 31.176,00
MD EXT40.390,50 40.390,50R$ 30.050,00 30.050,00
MD EXT 40.390,50 40.390,50R$ 30.050,00 30.050,00
TOTAL MÍDIA R$ 1.054.672,60 R$ 830.430,50 R$ 639.630,50 R$ 599.240,00 R$ 1.652.786,60 R$ 220.850,00PRODUÇÃO 36.936,25R$ 10.527,00R$ TOTAL GERAL R$ 1.091.608,85 R$ 840.957,50 R$ 639.630,50 R$ 599.240,00 R$ 1.652.786,60 R$ 220.850,00
PLANO DE MÍDIA
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PLANO DE MÍDIA
AGO SET OUT NOV DEZ TT INS TOTAL
9
R$ 763.200,00
26832.696,60 832.696,60 - 2.498.089,80
424 599.240,00 599.240,00 599.240,00599.240,00 599.240,00 599.240,00 4.194.680,00
500
31.176,00
1120.021,00R$ 20.021,00R$ 180.923,00R$ 20.021,00R$ 20.021,00R$
R$ 20.021,00 R$ 20.021,00 R$ 1.431.936,60 R$ 599.240,00 R$ 599.240,00 970 R$ 7.668.068,80
R$ 20.021,00 R$ 20.021,00 R$ 1.431.936,60 R$ 599.240,00 R$ 599.240,00 970 R$ 7.716.502,05
Meios REVISTA TT RV TV TT TV RÁDIO TT RD
INTERNET TT INT MD EXT MD EXT TOTAL MÍDIA PRODUÇÃO TOTAL GERAL
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Kalinka
ESPELHO BANHEIRO NA BALADA (SPELL MEDIA)
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Kalinka
UNIÃO
SONHO
CONQUISTA
DIFICULDADE
ESPERANÇA
IMPORTÂNCIA
EQUIPE
REALIZAÇÃO
FIM
COMEÇO
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Kalinka
OBRIGADO!