Download - Média vs. Internet
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Teória marketingovej komunikácie
Význam marketingovej komunikácie z dvoch pohľadov
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Otázka ?
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média vs. internet
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media a boj o pozornosť
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Človek si večer sadne k reklame a oni mu do toho šupnu film
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reklama pocit potreby
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reklama - nástroj porovnávania
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internet a infovek
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generácia C
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zákaznik potrebuje byť informovaný
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AXE - hodnota a zábava
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Visibility - vzdelávnie zákaznika, zamestnancov a spoločnsoti
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ďakujeme za pozornosťRichar Čechovič
Norbert Bago