Download - LojasConceitoLiFe+Style
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LOJAS CONCEITOA Interface Entre Consumo e Experiência
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OBJETIVO
Oferecer conceitos teóricos e orientação prática para o design,
posicionamento e operação de Lojas Conceito - ambientes de
varejo que promovem conexões emocionais com clientes em
busca de relacionamento afetivo com as marcas que consomem.
Focado na transmissão de conhecimento através da experiência,
a consultoria é focada na atualização e no reposicionamento de
marca. Comunicar novos conceitos na experiência de varejo,
conquistar mercados emergentes são objetivos práticos da
oportunidade de estar em sintonia com o mundo contemporâneo
que vivemos.
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ÁREAS DE ESTUDO
Tendências de Comportamento e Consumo
Marketing Estratégico
Posicionamento de Marca
Conceitos de Visual Merchandising
Conceitos de mercado do Luxo
Upgrade do varejo de massa
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PANORAMA DE CONCEITOS
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PÚBLICO ALVO
Prof issionais e empreendedores das áreas de moda,
design, marketing, arquitetura, varejo.
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MARCADesign
SensorialExperiência
CLIENTEÚnico
EmocionalInformado
LOJAS CONCEITOProdutos
ConsultoriaArquitetura
MerchandisingEntretenimento
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PANORAMA DE CONCEITOS
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PANORAMA DE CONCEITOS
CONCEITO
1
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PRODUTO
CONCEITO
2
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Raridade
Exclusividade
Inovação
DiversidadeLifestyle
CONCEITO
3
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COMUNICAÇÃO
CONCEITO
4
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ARTE – COMÉRCIO
CONCEITO
5
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PODER
INSTITUCIONAL
CONCEITO
6
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SURPRESA
CONCEITO
7
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DESCOBERTA
CONCEITO
8
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SENSORIAL
CONCEITO
9
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VISUAL MERCHANDISING
CONCEITO
10
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ENTRETENIMENTO
CONCEITO
11
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MEMBERSHIP CLUB
CONCEITO
12
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GASTRONOMIA
CONCEITO
13
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POP UP STORES
CONCEITO
14
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PARCERIAS
CONCEITO
15
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ARTE MODA
CULTURA COMÉRCIO
CONCEITO
17
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EXPERIÊNCIA
CONCEITO
16
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CONSULTORIA
X
ATENDIMENTOCONCEITO
18
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Sofisticado
Básico
Tradicional
Vanguarda
CONCEITO
19
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PANORAMA DE ESTILOS
ESTILO
20
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MINIMALISMO
ESTILO
21
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NOVO BARROCO
ESTILO
22
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ESTILO
23
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RACIONAL
ESTILO
24
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ESTILO
25
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CLASSICO ATEMPORAL
ESTILO
26
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ESTILO
27
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ESTILO
28
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ESTILO
29
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KITSCH
ESTILO
30
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NOMADISMO
ESTILO
31
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ESPETÁCULO
ESTILO
32
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ESTILO
33
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ESTILO
34
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ESTILO
35
RECICLAGEM
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ESTILO
36
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FUN SHOPPING
ESTILO
37
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ESTILO
38
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ESTILO
39
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LOJA APARTAMENTO
ESTILO
40
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ESTILO
41
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VANGUARDA
ESTILO
42
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PROVOCAÇÃO
ESTILO
43
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FUTURISTA
ESTILO
44
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ESTILO
45Entrada
Apresentaçao de
Produtos
LoungeLançamentos
Pilares
da Marca Exposições
Temporárias
CIRCULAÇÃO
Vitrine Vitrine
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PANORAMA DE DESIGN
DESI
GN
46
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COR
DESI
GN
47
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DESI
GN
48
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NUANCES DE BRANCO
DESI
GN
49
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NUANCES DE NEGRO
DESI
GN
50
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DESI
GN
51
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TRANSPARÊNCIA
DESI
GN
52
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DESI
GN
53
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MATERIAIS
DESI
GN
54
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DESI
GN
ESTAMPAS
55
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TEXTURAS
DESI
GN
56
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ILUMINAÇÃO
DESI
GN
57
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DESI
GN
58
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LINHAS CURVAS
DESI
GN
59
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LINHAS RETAS
DESI
GN
60
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CIRCULAÇÃO VERTICAL
DESI
GN
61
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DESI
GN
62
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CIRCULAÇÃO HORIZONTAL
DESI
GN
63
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FACHADAS
DESI
GN
64
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DESI
GN
65
SUSTENTÁVEL
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GRAFISMO
DESI
GN
66
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DESI
GN
67
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RECUPERAÇÃO
DESI
GN
68
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DESI
GN
69
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DESI
GN
70
CONCEPT BOARD
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Louis Vuitton
Prada
Dior
Colette
L’Eclaireur
Martin Margiela
Nike
Apple
Calvin Klein
Jil Sanders
Chantal Thomas
Camper
Uniqlo
Freitag
Van Cleef & Arpels
The Venetian Hotel
Dubai Shopping Center
Viktor & Rolf
Havaianas
Dover Street Market
Paul Smith
Lieu Commun
Carlos Miele
Chanel
Swarowski
Fornarina
Kenzo
Longchamps
Yohji Yamamoto
Ann Demeulemeester
Dr. Marteens
Moss