Download - Google Adwords
![Page 1: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/1.jpg)
![Page 2: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/2.jpg)
O QUE É GOOGLE ADWORDS?
Plataforma de publicidade do Google, permite que anunciantes (PF/PJ) criem anúncio online para
divulgar produtos, serviços, marcas, empresas, entre outros.
![Page 3: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/3.jpg)
ONDE APARECEM OS ANÚNCIOS?
![Page 4: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/4.jpg)
COMO CONFIGURAR CAMPANHAS?
www.google.com.br/adwords
![Page 5: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/5.jpg)
MÃOS À OBRA!
Faça o longin na sua conta utilizando um e-mail do G-MAIL ou crie uma nova conta.
![Page 6: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/6.jpg)
NOVO DASHBOARD
![Page 7: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/7.jpg)
REDE DE PESQUISA
Seus anúncios aparecem nos resultados de
buscas relacionados ao seu negócio (conforme
configuração da campanha).
![Page 8: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/8.jpg)
REDE DE DISPLAY
Conjunto de sites e blogs parceiros do Google que formam a rede display.
Você pode gerenciar em quais canais quer que
mostrar seus anúncios.
![Page 9: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/9.jpg)
PAINEL
![Page 10: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/10.jpg)
NOVA CAMPANHA
![Page 11: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/11.jpg)
NOVO GRUPO DE ANÚNCIO
![Page 12: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/12.jpg)
NOVA PALAVRA-CHAVE / CORRESPONDÊNCIA
FRASE: “maketing digital”AMPLA: marketingdigitalEXATA: [marketing digital]NEGATIVA: -marketing digital
![Page 13: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/13.jpg)
REMARKETING
![Page 14: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/14.jpg)
CONFIGURANDO O REMARKETING
No nível de campanha selecione biblioteca
compartilhada.
![Page 15: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/15.jpg)
CONFIGURANDO O REMARKETING
Agora selecione público-alvo.
![Page 16: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/16.jpg)
VAMOS PARA A PRÁTICA
![Page 17: Google Adwords](https://reader035.vdocuments.com.br/reader035/viewer/2022062514/559811291a28ab311f8b46d7/html5/thumbnails/17.jpg)
PERGUNTAS?