Transcript
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Presentation / Olá!

Meu nome é Gonzalo Rodriguez.Eu sou diretor de FaGames, uma desenvolvedora de jogos sociais.Eu sou um grande fã do Boca Juniors, a Gaming e viajar.Como estão todos?Como foi a viagem?

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Director @FaGames.netColaborador @TuSangreQuiere

UP2013

Contacto: @gonzalo_ba y www.gonzalorodriguez.net

Gaming

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● #1 Fantasy Games developer in Latam.

● Games served for more than 3M users.

● Work for clients like Fox Sports, Mastercard,

Quilmes, BBC, Toyota, among others.

● Our core: Produce meaningful experience

through games that focus in real life events.

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El origen de los Juegos

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Press "Play"

http://www.youtube.com/watch?feature=player_embedded&v=1AJpKt6UP08

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Es algo "natural"?

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El poder de distracción

1300 BC Lydia

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Primeros juegos de mesa

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Uno de los primeros juegos de mesa.

Senet (3000 b.c)

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Gaming en el mundo

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Jane McGonigal

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Jane McGonigal

● 10.080 hours from 5th grade to high school graduation.● Games are the potential solution of real life issues.

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Principales atractivos de los juegos

● Gratificaciones● Objetivos desafiantes pero posibles● Logros inmediatos● Colaboración● Feedback

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El Gaming hoy¿De quién hablamos?

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Quién es Gamer?

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Quién es Gamer?

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Quién es Gamer?

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Quién es el Gamer promedio en Social Games?

54 year old woman

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Quién es quién en Gaming?

Game Studios

Zynga / Playdom / Rovio / EA

Brands

Channels

Users

Social Casinos & Daily Fantasy Sports

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Herramientas para construir experiencias

significativas

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CÓMO CONSTRUIMOS GAME MECHANICS?

Ejemplo con Multiplayer GamesCOLABORAR O COMPETIR? (Amy Jo Kim)

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CÓMO CONSTRUIMOS GAME MECHANICS?

Coop

Compete Explore

Express

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COMPETIR

DESAFÍA, DEMUESTRA, LOGRA, OBTÉN, CONSÁGRATE, PRUEBA.

MOTIVOS / ELEMENTOS:TABLA POSICIONES, LOGROS, OBJETIVOS, PUNTUACIÓN.

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EJEMPLO

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COLABORAR

COMPARTIR, LIKE, AYUDAR, UNIRTE, REGALAR.

MOTIVOS:MISIONES, OBJETIVOS NO CUANTIFICABLES, GIFTS, RECOMPENSAS.

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EJEMPLO

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Explorar

Expresarse

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GAMIFICATION

DEFINITION:"The use of Game Design Elements in Non Game Contexts"

- Sebastian Deterding

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REFLEXIÓN

DEJAR DE FUMARCUÁL SERÍA LA GRATIFICACIÓN?POR QUÉ CUESTA TANTO ENTONCES?

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GOALPOST.IT (Quit smoking)

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4 pilares de Gamificación

● Objetivos claros

● Fijar reglas de participación

● Mecanismo de reconocimiento instantáneo

● La participación debe ser voluntaria.

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EJEMPLOS

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3 LINKS QUE DEBEN VER

www.lumosity.comwww.duolingo.comwww.codecademy.com

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LUMOSITY - Train your brain

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DUOLINGO.COM

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CODECADEMY.COM (Learn programming)

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Si queda tiempo...

1. La fusión que se viene. http://www.youtube.com/watch?v=xI_YGDMvlNY

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Obrigado!

Meu email: [email protected] twitter: Gonzalo_BA

Você vai encontrar esta apresentação em::www.slideshare.com/gonzalo24


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