Download - BRAINSTORMSHOP / MiamiAdSchool - Dia 1
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BOM NOITE!
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#brainstormshop@mpenacosta@tozzini@masespm
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/BRAINSTORMSHOP
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MARCELO PENA COSTADiretor de Criação / Estudante / Pai / Mergulhador / ?
- Graduado pela Universidade de Brasília- Mestrado em Typography, London College of Communications- HyperIsland na Suécia- Fallon London, LeanMeanFightMachine, AntidoteJWT- Diretor de Criação na AgenciaClick, CUBO- Projetos globais: Nokia, Sony, Unilever e Samsung- FIAT, Nivea, Google, SKY- Sócio-diretor de Criação nos SEÑORES
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BRUNO TOZZINIDiretor de Criação da R/GA
- Antes: Diretor de Criação Associado na DM9DDB- Hoje: R/GA- MBA em Branding - Professor da MIAMI-ESPM há 2 anos.- Colaborador no Brainstorm9- Pepsi, Guarana Antarctica, Intel, Youtube, Itaú entre outros
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MIAMIAD ideaSCHOOL / ESPM
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– 3 dias super-intensivos– Sexta-feira: 19h30 às 22h30– Sáb & Dom: 9h às 17h– Conteúdo: Criação, Estratégia Criativa, Cenário Atual, Processos Criativos, Gestão
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PORQUE BRAINSTORMSHOP
processosideias melhoresinovação
gestãoliderançatrabalho em equipe
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REINVENTAR-SE
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O BRAINSTORMSHOP FOI FEITO PARA:
Quem quer criar
mais e melhor.
Pessoasabertas
a novidades.
Não só para
criativos
de publicidade,
mas para quem
acredita que
há sempre
um jeito novo
de ver e fazer
as coisas.
The crazyones.
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Não é um cursosobre como criar.É um curso sobrecriar mais e melhor.
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Ser maisEFICIENTE
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HACKYOURCREATIVITY
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TALENTOrepetiçãocuriosidadepaixãopersistênciaperfeccionismo
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O QUE ESPERAMOS:
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QuantoMAIS vocêparticipar, melhor vai ser seu aproveitamento
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PERGUNTE&OPINE
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FAZERe aprender com o erro.
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Você sai ganhando.Mas melhor do que isso:Todos ganham.
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ESQUEÇAMO CARGO.
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SAIAM DAZONA DE COMFORTO
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TRUST
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FALA&ESCREVA
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PLAY!
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TODOSSÃOBEM-VINDOS
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INTRODUÇÕES
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GRUPOS
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ProcessoEstruturadode Criação
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COMEÇO,MEIO& FIM
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Objetivos
> Praticar a geração de idéias em equipes> Exercitar algumas ferramentas para ajudar no processo criativo> Praticar a reflexão
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fale&escreva
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PLAY!
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Quanto MAIS você participar melhor vai ser seu aproveitamento
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“Se você não estápreparado para errar,você nuncacriará nada original.”
Ken Robinson,autor e especialista em criatividade
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CAOS
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Entendendo o CAOS
> O CAOS faz com que ideias apareçam> Ideias em quantidade e qualidade> Tudo é possível> Demanda muita energia
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ORDEM
criação & estratégia
ORDEMCAOS
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“O campo de batalha é uma cena de caos constante. O vencedor será aquele que controla o caos, tanto o seu próprio comoo de seu inimigo”
Napoleão Bonaparte
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“O desafioda arte é trazer o caos para a ordem.”
Theodor Adorno,Filósofo e sociólogoda Escola de Frankfurt
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Ideias podem aparecer por inspiração...
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Ou podem vir de um processo
Briefing:foco, problema,estratégia
Geraçãode Ideiais
Avaliaçãodas ideias Desenvolvimento
Ideia final
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2 vantagens do processo:
> SEPARA O PENSAMENTO CRIATIVO DO ANALÍTICO
> PRODUZ QUANTIDADE (e qualidade)
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REGRAS
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REGRAS1. Não Julgue. Avalie depois
2. Construa sobre a ideias dos outros3. Encoraje ideias malucas: WILD IDEAS!
4. Quantidade4. Escreva TUDO.
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Diga “sim, e...”
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briefing
oppa
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esvazie océrebro
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1. Cinco Minutos2. Palavras randômicas3. Brainstorm Negativo
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Cinco Minutos– Em silêncio, passe 5 minutos sozinho,escrevendo ideias nos post-it
– Divida suas ideias
– Construa sobre as ideias dos outros
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REGRAS1. Não Julgue. Avalie depois
2. Construa sobre a ideias dos outros3. Encoraje ideias malucas: WILD IDEAS!
4. Quantidade5. Escreva TUDO.
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Palavras Randômicas– Escreva 5 palavras aleatórias nospost-its e coloque no centro da mesa
– Pegue uma palavra de cada e comecea criar a partir disso
– Construa sobre as ideias dos outros
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REGRAS1. Não Julgue. Avalie depois
2. Construa sobre a ideias dos outros3. Encoraje ideias malucas: WILD IDEAS!
4. Quantidade4. Escreva TUDO.
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Brainstorm negativo– Crie 5 soluções realmente ruins
– Transforme cada uma das 5 soluçõesem uma nova ideia, mas que dessa vez sejaboa e resolva o briefing.
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REGRAS1. Não Julgue. Avalie depois
2. Construa sobre a ideias dos outros3. Encoraje ideias malucas: WILD IDEAS!
4. Quantidade4. Escreva TUDO.
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AS MELHORESIDEIAS SÃOAS QUE NOSDÃO MEDO.
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ATÉ AMANHÃ
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